We share a candid playbook for turning podcast guest appearances into genuine relationships and reliable leads. From choosing niche shows and crafting a clear CTA to small gestures that win trust, the conversation breaks down how thoughtful guesting compounds over time.

• picking shows based on buyer awareness and intent
• using a one sheet to make hosting easy
• building reciprocity with social shoutouts and tags
• activating existing leads with repurposed content
• matching CTAs to audience readiness and offer type
• website vs lead magnet choices for first-time guests
• why niche podcasts beat big ones for conversion
• showing excitement and being memorable to hosts
• committing to consistent appearances for compounding results

CONNECT WITH JESSICA
@interviewconnections

Website: https://interviewconnections.com/
Freebie: https://interviewconnections.com/prep

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
Book a Strategy Call today! --- You’re no longer the entrepreneur guessing if you have the right strategy, you’re the entrepreneur with a clear, repeatable system that brings in clients

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you.

• moving from demographics to problems and values
• questions to ask real clients to refine messaging
• defining clear outcomes and success metrics
• balancing specificity with market size
• letting your ideal client evolve as you grow
• practical examples from health and business coaching
• simple, custom marketing over trend chasing


CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com

Book a Strategy Call today! --- You’re no longer the entrepreneur guessing if you have the right strategy, you’re the entrepreneur with a clear, repeatable system that brings in clients

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Stephanie Del Russo from Wild Woman Consulting shares how taking an eagle eye perspective can transform your business from endless to-do lists to strategic vision. She explains how stepping back from the day-to-day operations reveals critical gaps most entrepreneurs miss while cycling through tasks without making real progress.

• The danger of getting stuck in an "exhausting laundry list of to-do" items that prevents strategic thinking
• Why entrepreneurs need a partner who can provide an objective perspective on their business
• Using visualization techniques, somatic therapy, and education days to help business owners gain clarity
• The importance of stepping away from social media and outside influences to hear your own voice
• How to recognize when your business operations aren't aligned with your energy and spirit
• Why rest is wildly uncomfortable but incredibly productive for gaining clarity
• The value of sharing your challenges with others and realizing you're not alone
• How women entrepreneurs can shed external expectations about what their business "should" look like

CONNECT WITH STEPHANIE
@wild.woman.consulting
Website: www.wildwomanconsulting.com
Freebie

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
Join The Marketing Lab $297 Mo! (6month program)

-Community

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-Custom support & feedback in Slack Mon-Thurs

-Marketing made easy

JOIN THE MARKETING LAB HERE

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging