We share a candid playbook for turning podcast guest appearances into genuine relationships and reliable leads. From choosing niche shows and crafting a clear CTA to small gestures that win trust, the conversation breaks down how thoughtful guesting compounds over time.

• picking shows based on buyer awareness and intent
• using a one sheet to make hosting easy
• building reciprocity with social shoutouts and tags
• activating existing leads with repurposed content
• matching CTAs to audience readiness and offer type
• website vs lead magnet choices for first-time guests
• why niche podcasts beat big ones for conversion
• showing excitement and being memorable to hosts
• committing to consistent appearances for compounding results

CONNECT WITH JESSICA
@interviewconnections

Website: https://interviewconnections.com/
Freebie: https://interviewconnections.com/prep

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
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