Ep. 24 From “Who Are They?” to “What Do They Need?”: Rethinking Your Ideal Client for Real Marketing Results
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Ep. 24 From “Who Are They?” to “What Do They Need?”: Rethinking Your Ideal Client for Real Marketing Results
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you.
• moving from demographics to problems and values
• questions to ask real clients to refine messaging
• defining clear outcomes and success metrics
• balancing specificity with market size
• letting your ideal client evolve as you grow
• practical examples from health and business coaching
• simple, custom marketing over trend chasing
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