Icons in the Making copertina

Icons in the Making

Di: Lippincott
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  • Riassunto

  • Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.​
    © 2024 Icons in the Making Lippincott
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Episodi
  • Driving the game of golf forward with Topgolf's Geoff Cottrill

    Driving the game of golf forward with Topgolf's Geoff Cottrill
    Apr 23 2024
    When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun.​ In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons from his storied career at Converse, Coca-Cola and Starbucks.
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    40 min
  • Supercharging growth and cultural relevance with Crocs' Michelle Poole

    Supercharging growth and cultural relevance with Crocs' Michelle Poole
    Mar 5 2024
    Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand building for global fashion and lifestyle companies, how she embraced the love-hate for Crocs to supercharge growth, and her approach to building teams that deliver in challenging times.
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    44 min
  • Designing the future of healthcare with CVS Health’s Michelle Peluso

    Designing the future of healthcare with CVS Health’s Michelle Peluso
    Jan 23 2024
    Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healthcare at CVS Health where she’s revolutionizing the end-to-end patient experience across all of the company's care delivery and customer service channels. In this episode, Michelle shares what most companies get wrong about customer-centricity, what she’s learned throughout her cross-industry career, how she stays on the cutting edge of technology and the core principles she lives by.
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    44 min

Sintesi dell'editore

Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.​
© 2024 Icons in the Making Lippincott
Ricerca del lavoro Marketing Economia
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