In this episode of the Pump and Funnel Marketing Show, we explore customer advocacy with Adrian Swinscoe, founder of Punk CX. The central argument: advocacy doesn't happen by accident. Brands must actively create the conditions for it and teach customers how to advocate effectively. Adrian grounds the discussion in research showing that 90% of customer loyalty stems from two journey moments: the buying experience and how brands respond when things go wrong.

Adrian shares his customer experience equation: CX equals employee experience plus worker/contractor experience. He cites research showing 60% of global enterprises rely on external contractors to deliver customer experience, and explains the practical tools advocates need to succeed (from referral mechanisms to clear frameworks showing what good advocacy looks like).

CHAPTERS

00:00 - What drives customer loyalty to a brand

02:12 - Why advocacy doesn't happen by accident

07:45 - The two journey points that drive 90% of loyalty

11:14 - Customer experience equation: employees and contractors

15:49 - Work Window: relentlessness and curiosity

22:16 - Secret Software: TextExpander for email workflows

25:30 - Next on the list: building a content organisation tool

27:56 - Magical Marketers: Seth Godin and Kneecap

31:12 - Don't assume customers know how to advocate for you

Find out more about Adrian's work at adrianswinscoe.com and download your free copy of the Pump and Funnel Quick Start Guide at https://pumpandfunnel.com.

In this episode of the Pump and Funnel Marketing Show, Jason Packer, founder of Quantable Analytics and author of Google Analytics Alternatives, explains why books function as the ultimate hero content: not by generating direct revenue, but by establishing deep subject-matter authority and brand awareness that shorter content cannot match. Unlike blog posts or scattered insights, a book forces you to develop a coherent message from front to back, strengthening both your audience's perception and your own understanding of the topic.

Jason shares the multi-channel marketing tactics that drove his second edition launch: LinkedIn chapter teasers, conference book signings, email list outreach to ignite algorithmic ranking, and a Goodreads giveaway strategy where 100 copies (costing roughly £100) count toward Amazon sales rankings, guaranteeing category leadership at launch. He argues against using AI to write books (credibility depends on human-written depth) and recommends annual strategy over quarterly for startups with limited runway, and focused specialisation over generalist dabbling.

CHAPTERS

00:57 - Why a book is the ultimate hero content for brand awareness

02:25 - Book ROI is brand-focused, rarely directly measurable

05:19 - Multi-channel marketing tactics that worked: LinkedIn, conferences, Goodreads

06:57 - The Goodreads giveaway hack for Amazon rankings

09:33 - Using your email list to ignite platform algorithms

12:00 - Should you use AI to write a book? The authenticity argument

15:46 - How often should you publish a new edition?

18:24 - Career reflection: focus beats generalist dabbling

20:33 - This or That: annual strategy, SEO, email, and creativity first

23:15 - Secret software: Proxyman for debugging technical marketing problems

25:28 - Next on the list: Claude Skills and structured AI workflows

27:11 - Magical marketers: Simo Ahava and Slobodan Manić

Find out more at https://pumpandfunnel.com.

In this episode of The Pump and Funnel Marketing Show, Araminta Robertson shares the GPT article framework her agency developed to help B2B brands increase visibility across ChatGPT, Gemini, Perplexity, and Claude. She reveals how clients now receive 30-40% of inbound leads via LLMs, establishing this as a major acquisition channel.

The methodology is concrete: select bottom-of-funnel topics, create 5-10 prompts per topic, then write one 500-1,000 word article per prompt. Araminta walks through the Fiska case study (visibility increased from 5% to 34% in under a month). She also explains why self-attribution ("How did you hear about us?") is the most reliable tracking method, since LLM-driven leads often appear as direct or organic in analytics.

CHAPTERS

[00:00] - LLM visibility as a major acquisition channel

[00:44] - Where LLM visibility fits in the Pump and Funnel model

[01:30] - What is LLM visibility and which LLMs matter most

[02:41] - The GPT article framework explained

[03:49] - How to pick bottom-of-funnel topics and prompts

[05:00] - Why publish on your own website, not LinkedIn or Medium

[07:46] - Best practices for 500-1,000 word GPT articles

[09:26] - Case study: Fiska's visibility increased from 5% to 34%

[10:16] - How to track LLM-driven leads with self-attribution

[11:58] - Why you still need SEO alongside GPT articles

[13:10] - Which industries benefit most from LLM visibility

[14:00] - How future-proof is the GPT article framework

[15:44] - Testing new approaches immediately rather than procrastinating

[17:11] - Why hosting in-person events speeds up marketing success

[19:36] - Secret software: Peek LLM visibility tracking tool

[20:14] - Next on the list: creating simple business videos for YouTube

[22:06] - Magical marketers: April Dunford and Louise Linehan

Find out more and download your free copy of the Pump and Funnel Quick Start Guide at https://pumpandfunnel.com.

In this episode of the Pump and Funnel Marketing Show, David Bain tackles the biggest mistake in modern content marketing: using AI backwards. Most marketers let AI generate ideas from existing content, producing bland summaries that search engines now ignore. David shows you the corrected workflow that flips the order entirely.

The fix is beautifully simple: start with real customer problems, interview a genuine expert, record the conversation, then use AI to repurpose that original material into blogs, podcasts, social clips and newsletters. David maps this to the Pump and Funnel model (Hero, Hub, Help) and introduces Cascadr, the platform that automates the whole process hands-free.

CHAPTERS

[00:00] - Most content marketers are using AI backwards

[00:37] - The symptom: every blog post sounds the same

[01:08] - How to use AI the right way round

[01:23] - The order matters more than anything

[01:53] - The wrong way: the typical content production process

[02:39] - If the input is everything that exists, that's your ceiling

[03:02] - A copy of a copy of a copy

[03:52] - What you lose when AI does the decision-making

[04:15] - Fine doesn't get remembered, shared or cited

[04:52] - AI search engines reward firsthand experience

[05:11] - The fix: flip the order

[05:21] - The four-step workflow

[05:45] - Step 1: Start with real customer problems

[06:22] - Step 2: Interview a real expert

[07:13] - Step 3: Record the conversation

[07:41] - Step 4: Use AI to repurpose, not generate

[08:20] - Move AI from the front of your process to the back

[08:53] - How this maps to the Pump and Funnel model

[09:44] - One rule: AI doesn't touch a topic until a human point of view exists

[10:10] - Doing this by hand is a lot of work

[11:15] - Introducing Cascadr: the platform that automates this workflow

[11:36] - Subscribe to the Pump and Funnel Marketing Show

Learn more at https://pumpandfunnel.com.