In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Julia Dhar of Boston Consulting Group (BCG) to discuss why most change initiatives stall, how to architect decisions that accelerate adoption, and the human behavioral science principles that separate transformation success from failure.

What You’ll Learn:

• How to shift from false alignment to true agreement
• Why agency matters more than involvement in change initiatives
• How to architect choices that accelerate adoption
• The critical difference between threat, fitness, and destiny organizational change narratives
• Why process excellence is inseparable from human success

Julia Dhar is a Harvard-trained behavioral scientist and Managing Director at Boston Consulting Group, where she founded and leads BCG’s Behavioral Science Lab. She has spent more than a decade applying experimental behavioral science—drawing from psychology, economics, and neuroscience—to large-scale organizational change, advising CEOs and leadership teams across industries and countries. Julia’s TED talks on productive disagreement and constructive conversations have been viewed more than 8.5 million times. She is a Forbes columnist who has written for The Financial Times and Harvard Business Review and is a member of the Aspen Institute’s Advisory Board on Social Trust, and the National Advisory Board for Disagree Better. She holds a Master's in Public Policy (MPP) from Harvard University's Kennedy School of Government and a Bachelor's degree in Economic and Social Sciences from the University of Sydney. She has worked in more than 25 countries.

• Julia Dhar on LinkedIn
• Boston Consulting Group Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Roger Martella of GE Vernova to dive into how a 2023 spinoff from GE transformed a legacy industrial conglomerate into a purpose-built energy technology company.

What You’ll Learn:

• How to balance short-term nimbleness with long-term strategic conviction
• The simplicity principle for transformation
• Why service mentality unlocks innovation at scale
• How to navigate policy misalignment without compromising purpose
• The role of purpose in driving enterprise-wide alignment

Roger Martella is Executive Vice President, Chief Corporate Officer, Chief Sustainability Officer, and Head of Government Affairs at GE Vernova, where he leads global efforts to address the energy trilemma: reliability, affordability, and sustainability. Previously, he served as General Counsel of the U.S. EPA, confirmed unanimously by the Senate, and as principal counsel for complex environmental litigation at the DOJ.

Episode Resources:

• Roger Martella on LinkedIn
• GE Vernova Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world.

What You’ll Learn:

• Why transformation fails when you lead with technology instead of people
• How to apply human-centered design to internal transformation projects
• Why AI projects fail at scale and how to reverse course
• How to future-proof your workforce amid AI disruption
• The critical rebalancing act for global corporations facing deglobalization
• Why you should shift from change management to change-making

Luisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives.

Episode Resources:

• Luisa Barraza on LinkedIn
• Pfizer Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.

What You’ll Learn:

• How to diagnose and rebuild an atrophied core business
• Why removing paywalls increased value instead of destroying it
• How to negotiate AI integration rather than litigate or ignore it
• AI as a force multiplier for journalism
• How to build followership through radical transparency and decisive leadership

Jessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.

Episode Resources:

• Jessica Sibley on LinkedIn
• TIME Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Anne Raimondi, Chief Operating Officer and Head of Business at Asana, to discuss what it really takes to lead in the era of AI. Anne dives deep into the evolution of SaaS, the rise of hybrid human-AI teams, the future of work, and how Asana is reimagining collaboration, enterprise agility, and AI accountability.

What You’ll Learn:

• What “work about work” is and how AI is helping eliminate it
• How Asana’s unique work graph gives AI teammates powerful context
• Why hybrid human-AI teams are transforming collaboration and creativity
• How AI is accelerating workflows and freeing teams for higher-value work
• What enterprise agility really means and how leaders can enable it

Anne Raimondi is Asana's COO and Head of Business, leading and scaling Asana’s growth and global business operations and go-to-market teams, including sales, marketing, customer operations, partner programs, and business development. Anne is an industry veteran with over 20 years of experience leading various product and business functions in fast-growing SaaS companies. Prior to her role at Asana, she was the Chief Customer Officer at Guru, Senior Vice President Operations at Zendesk, Chief Revenue Officer at TaskRabbit, and held senior positions with SurveyMonkey and eBay. She holds a B.A. in Economics and Sociology, and an M.B.A. from Stanford University.

Episode Resources:

• Anne Raimondi on LinkedIn
• Asana Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact.

What You’ll Learn:

• How to structure and govern a 100% for-purpose enterprise that balances commercial success with social impact
• The governance framework for maintaining separation between the foundation and business operations
• Why traditional business metrics and incentive structures can coexist with charitable missions
• How to build sustainable funding models for social impact without relying on traditional donor relationships
• Why food justice and children's nutrition represent strategic leverage points for addressing broader societal challenges
• How to navigate market disruptions and maintain social impact during economic headwinds

Alexandra Amouyel is the president and CEO of Newman's Own Foundation, a private grant-making foundation whose mission is to nourish and transform the lives of children who face adversity. The foundation's structure is unique and continues Paul Newman's commitment to use all the money that it receives — 100% of the profits and royalties — from the sale of Newman’s Own products in service of its mission. Through the efforts of Paul Newman, Newman's Own and the Newman's Own Foundation, more than 600 million dollars has been given to social impact organizations since 1982. Before taking the helm at Newman’s Own Foundation, Amouyel led MIT Solve as its founding executive director with a mission to drive innovation to solve the world’s greatest challenges. Before MIT Solve, she was the director of the program for the Clinton Global Initiative. She is also the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact and an executive producer for The Big Idea, an award-winning documentary series that follows three social entrepreneurs trying to bring their world-changing ideas to market.

Episode Resources:

• Alexandra Amouyel on LinkedIn
• Newman's Own Foundation Website
• The Answer Is You Book
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Annie Jackson, Co-founder and CEO of Credo Beauty, to explore how retailers can act as industry regulators, drive sustainable transformation, and balance purpose with profitability in the clean beauty sector.

What You’ll Learn:

• Why self-regulation can be more effective than government oversight in driving industry transformation
• How to scale sustainable practices across a complex supply chain while maintaining authenticity and brand integrity
• The Credo Clean Standard approach to implementing science-backed sustainability metrics across 130+ brands
• How to balance mission-driven objectives with commercial success in trend-driven industries

Beauty veteran Annie Jackson has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estée Lauder, where, after 6 years, she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and, in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands — natural, organic, effective, clean, and sustainable — pioneering the clean beauty movement.

Episode Resources:

• Annie Jackson on LinkedIn
• Credo Beauty Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries.

What You’ll Learn:

• How to transform sustainability from a corporate initiative into a commercial advantage
• Why local knowledge and indigenous traditions can become powerful differentiators in global markets
• How to balance rapid transformation with organizational clarity using the 40-40-20 leadership approach
• The three major disruptions reshaping business
• Why successful innovation requires both crazy people and practical operators to create dynamic equilibrium
• How to structure innovation around consumer pain points rather than traditional product categories

Manuel Rios Krauss is Chief R&D and Innovation Officer at Natura, leading the company’s transformation through regenerative science, biotechnology, and Amazon-powered innovation. With over 20 years of global experience in the beauty industry, including at Unilever, he combines deep expertise in product innovation and sustainability with a passion for emerging technologies. He also co-founded Deep Blue BioTech and advises next-generation materials ventures like Cambrium.

Episode Resources:

• Manuel Rios Krauss on LinkedIn
• Natura Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn