Customer engagement is not simply a support function. It’s increasingly a primary driver of cross-sell, retention, and long-term account growth in B2B go-to-market strategies.

In this episode, Rob speaks with Ashley Swift, Director of Customer Marketing and Advocacy at Druva, to explore how she is intentionally designing engagement across the customer lifecycle, aligning community, events, advocacy, product alignment, and loyalty programs to support expansion and sustained value.

Whether you’re looking to reduce churn, increase net retention, or strengthen internal champions, this conversation offers practical perspectives on turning customer engagement into a repeatable, revenue-impacting growth lever.

The market for senior-level marketing roles is changing fast. In this episode, Rob sits down with executive marketing recruiter Michael King to unpack what it really takes to land a senior marketing role in 2026. They dive into today’s buyer’s market realities, a growing bias prioritizing AI skills over marketing experience, and how founder, board, and investor expectations to do more with less are reshaping marketing leadership roles.

If you’re navigating a senior marketing search (or building your next leadership bench), this episode offers an honest look at what’s changing, what’s not, and how to adapt.

Pricing and packaging have always sat at the intersection of product, go-to-market, and finance, but AI is fundamentally reshaping how B2B SaaS companies think about value, monetization, and growth.

In this episode, Rob chats with Ismail Madni, Sr Director of Product Pricing Strategy & Business Operations at Mimecast, to unpack how AI is disrupting both what we charge for and how we get there. This isn’t just a strategy conversation; it’s a practical look at the real-world processes companies are using to price AI-driven products, redesign packaging, and adapt to new buying behaviors.

Whether you’re launching AI-powered features, rethinking your monetization model, or trying to modernize a legacy pricing approach, this episode delivers practical frameworks, cautionary lessons, and clear guidance for navigating pricing and packaging in the age of AI.

There is no straight-line path from product marketing to CMO. Each winding and twisting journey is wildly different. Join Rob as he sits down with Thomas Brence, Chief Marketing Officer at Collibra, to describe the steps he took as his role evolved from head of portfolio marketing.

With a product-first mindset, he approached org design differently with the goal of tight GTM alignment and transparency. We'll unpack how that transition reshaped the team around customer retention while balancing demand generation with long-term brand building. The conversation explores what changes when a CMO deeply understands the customer, the product, the personas, and the buying journey - and how clear priorities, ownership, and operating models can turn marketing into a balanced growth engine. A must-listen for product marketers, marketing leaders, and anyone designing modern B2B marketing organizations.