Episodi

  • stop using ChatGPT for social media
    Jan 26 2026

    Is AI copywriting hurting your Pilates studio’s marketing?

    Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time.

    Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your communications is so crucial to your studio's marketing strategy.

    And as a bonus, we also touch on ways that you can use AI to save you time and energy as a Pilates studio owner.

    DM me on Instagram or LinkedIn for more information on my consulting services.

    Book a free audit call with me on Calendly

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    18 min