There's a conversation happening inside every founder's head that never makes it into their sales calls. While they're saying all the "right" things about their business, there's another voice quietly going, "But that's not really why I do this work."

In this episode, I'm talking about the split that's fragmenting so many of us: the part that wants to be strategic and the part that knows things we can't quite explain. We'll explore what's happening in your brain when you override your instincts in the name of strategy, and what becomes possible when these parts of yourself stop competing and start collaborating.

Key Quotes:

"Your brain is choosing certainty over authenticity. Not because you're fake, because uncertainty activates every survival mechanism you have."

"Sometimes what feels like misalignment is just poor design."

"The world doesn't need you to perform a version of success that makes you miserable."

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