The Wheeled Bench copertina

The Wheeled Bench

The Wheeled Bench

Di: Indi Randhawa
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I'm Indi, a Founder and Author in my 20s, and I don't have everything figured out. At all. Recording on my phone from a wheeled bench in my garden, I’m documenting the raw, messy reality of shifting from an author to an entrepreneur and building an Intellectual Property (IP) ecosystem from scratch. There’s no polished lectures or 15-hour hustle workdays. This is a weekly audio diary of my imperfect progress. I’m sharing experiments, mistakes, and pivots with projects like the animation studio, bootstrapping tech, the Internal Explorer identity, and occasional reader Interviews. Join me!Indi Randhawa Economia Gestione e leadership Leadership
  • Why I’m "Niching Up" Instead of Niching Down (And Using University Support)
    Oct 12 2026

    Welcome back to The Wheeled Bench!


    This week, I’m being completely transparent about a major hurdle every creator faces: recovering from the emotional sting of a launch that didn't hit expectations, shaking off the self-doubt, and actively rebuilding my confidence through momentum.


    Instead of letting past disappointments freeze me, I’m experimenting with a reverse business model and unique collaborations.


    Tune in to hear about:

    • The "Niching Up" Strategy: Why I’m ignoring standard business advice to niche down, and how I'm starting with a general offering to expand into an interconnected ecosystem of multiple products.
    • ​Digistore24 & Affiliate Marketing: Researching top-performing digital product categories (like health & wellness, and business opps) and getting my productivity courses listed with active affiliate materials.
    • Leveraging University Collaborations via Riipen: How I’m using the Riipen platform to partner with universities—getting smart students to handle my market research and book translation projects.
    • The Next Milestone: Finalising the core professional development course modules so I can hand over the perfect framework to my university research teams.

    N​o polished lectures—just the honest, week-five documentation of an internal explorer refusing to give up. Let’s figure it out together.


    ✨ Connect with me:

    • My Book: Facing Fear, Finding You (Available now)
    • ​My First Course: The Consistent Wellness Playbook is out now
    • Subscribe to follow the messy, real-time evolution of an independent IP business!


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    17 min
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