Every real estate agent in America is competing with 1.6 million other active agents. That means the fight to get more deals is actually a fight for visibility in a crowded digital marketplace.

The most effective tool for cutting through the noise is also the most overlooked by the industry - Google reviews. Whether it's purchasing a washing machine or finding the agent to sell your home, reviews are the currency of most buying decisions, but we’re taught to ignore this.

What are the key things you need to have in place to win the review game? How do you make it easier for buyers and sellers to give you Google reviews? In this special episode focused on my book Six Weeks to Real Estate Success, I’m laying the groundwork for building up your Google reviews.

Three Things You’ll Learn In This Episode

-How to boost your visibility in a crowded space

From the day we get into real estate, we’re taught to focus on Zillow. Why do I consider this one of the biggest missteps in my career?

-Beat Zillow at its own game

A high ranking on Google solves a lot of problems in your business. What do you need to have in place to achieve it?

-How to ask for Google reviews

Some agents feel uncomfortable asking for reviews. How can you make the process easier for you and easier for your clients to follow through with it?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

When it comes to the digital marketing game, many agents think it’s pointless since we’re competing with juggernauts like Zillow. If there are platforms already dominating in lead gen, content creation and advertising, is there a way to build an online presence, get noticed and get more deals?

Then of course, there’s all the changes AI is driving in the digital marketing space. If the future of search is ChatGPT and not Google, is it still worth investing in SEO and reviews?

These are all the questions real estate pros are grappling with. Though it’s still a big unknown, there are still ways to grow our businesses through digital marketing (and AI can even help us).

What are the marketing basics we need to master? How can AI actually enhance what we do instead of eliminating us? In this episode, I’m joined by seasoned marketing and growth strategist, Jeff Bernheisel. We talk about all the exciting things happening in digital marketing, and how to win the game in such an evolving marketplace.

Tell a story about your listing, the neighborhood and why you’re here. If you do that well, you won’t be competing with Zillow. -Jeff Bernheisel

Three Things You’ll Learn In This Episode

-The art of selling through telling stories

We might not have the power and marketing dollars of online real estate giants, but we can still stand out online. What’s the one thing Zillow can’t do that we can?

-One ad = $100,000

Jeff created a really successful ad that led to 14 transactions. What made it so effective?

-The power of AI in real estate

AI tools like ChatGPT have a ton of capabilities that can help us become better marketers. What are some of the new features we can leverage?

Guest Bio

Jeff Bernheisel is a seasoned Marketing and Growth Strategist with nearly two decades of experience driving brand narratives and engagement in the real estate sector. He provides strategic insight and tactical execution for a business’s toughest marketing challenges. For more information, go to https://thefractionalmarketingguy.com/, connect with Jeff on LinkedIn or follow him on Instagram.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

The recent NAR settlement proposal and other industry developments prove one thing. Real estate agents have to become proactive about their business, instead of working in reactive mode.

That means instead of relying on Zillow and paid leads, we have to shift to strategies that give us more control over how we provide value.

Mastering our sphere, referrals, events and reviews immediately sets us free from market disruptions. It will also give us an ROI that lasts way longer than any paid lead.

How do we build our businesses on relationships and connection? Why are events critical to proactively generating business? In this episode, I’m joined by coach, speaker and author of The 7 Levels of Communication, Michael J. Maher. He shares how to build your business differently, and why it’s critical in today’s market.

Forever we’ve been in a dichotomy where the listing side was skills-based and the buyer side was a service-based profession. That’s about to change. -Michael Maher

Three Things You’ll Learn In This Episode

-How to lead buyers through the transaction

Many agents find working with buyers stressful and more time-consuming than sellers, but it could be due to an inefficient approach. How do you use focus and prioritization to improve the process?

-The flywheel effect

Real estate professionals don’t invest in events because they don’t think they can scale, but they actually have the highest ROI. What happens when you make events a key pillar of your business?

-The secret to a great client event

Events will always be a powerful way to build and generate referrals, but not all events will yield the same results. What makes a client event memorable, effective and even fun?

Guest Bio

Michael J Maher is a coach, speaker and author of The 7 Levels of Communication. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, Michael did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L) The Seven Levels of Communication: Go from Relationships to Referrals endorsed but such stalwarts as Dave Ramsey, Dr. Ivan Misner, Bob Burg, Larry Kendall, Howard Brinton, Barbara Corcoran, Gary Keller, and many more. To join the Generosity Generation, go to http://joingengen.com.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.