How do you take over from an entrepreneurial founder and put more structure into the agency without losing its core culture?

Charlie Marchant is CEO of Exposure Ninja, the digital marketing agency. She took over from their founder three years ago. Since then, she’s maintained revenue, reduced headcount through natural attrition and almost doubled their profit.

In this episode, Charlie shares how she:

• Found her own leadership style after initially struggling to see herself as CEO - and why trying to copy the founder would have been a mistake
• Learnt to embrace the messiness of experimentation after years of preferring processes, workflows and optimisation
• Leads change by being explicit about what is changing, what isn’t and whether something is an experiment or a committed decision
• Shares revenue, profit and EBITDA with the whole team - helping people understand both the health of the agency and the commercial reality their clients face
• Builds connection in a fully remote team through regional hubs, cross-department buddies and personalised recognition
• Makes learning part of the weekly rhythm, including company-wide sessions that teach people how other departments and disciplines actually work

Charlie offers a thoughtful perspective on what happens when an operator takes over from an entrepreneurial founder - and why structure and experimentation need each other if an agency is going to keep moving forward.

How do you lead through mergers, restructures and AI disruption without losing the trust of your team?

Nick Towers is CEO of the digital experience consultancy Remarkable. Since taking over the business, he went on to acquire three more businesses before bringing them together under a single brand. Along the way, he's led restructures, international expansion and difficult redundancies while keeping people and culture at the centre of every decision.


In this episode, Nick shares how he:

• Brings multiple businesses together by involving people early and building trust through constant communication
• Creates certainty during change by explaining the process and timelines, even when the outcome isn't yet known
• Uses the ADKAR change framework to structure communication, training and adoption during major change
• Builds a culture around being a genuine joy to work with - for clients, colleagues and the wider community
• Treats AI as a growth opportunity rather than a headcount reduction exercise, positioning it as an enabler instead of a threat
• Balances global consistency with local culture so teams feel part of one business wherever they work

Nick offers a thoughtful perspective on leading through uncertainty, showing that successful change depends as much on trust and communication as it does on strategy.

How do you build an agency where people don't just work – they genuinely want to belong?

Julie Oxberry is Co-Founder of Household, the brand experience design agency in London and New York. 22 years after launching the business, she shares how culture is built through trust, communications and giving creative people the freedom to do their best work.


In this episode, Julie shares how she:

• Builds belonging through deliberate rituals, from weekly agency-wide meetings to fast-paced Pecha Kucha sessions that help people get to know each other
• Uses transparency, shared ownership and B Corp principles to create a culture built on trust rather than hierarchy
• Links everyone’s objectives directly back to the agency's growth plan, ensuring performance is measured through both results and values
• Believes creativity thrives when people have clear commercial boundaries, fast decision-making and the freedom to move without micromanagement
• Applies the idea of creating "fans, not customers" internally, building a team that stays committed because it understands and believes in the business
• Learnt that leadership means communicating before every answer is known and stepping back so others can step forward

Julie offers a thoughtful perspective on building an enduring creative business - showing that trust, transparency and a genuine sense of belonging create a stronger business than control ever can.

How do you evolve a founder-led agency into a truly global business - without losing the entrepreneurial spirit that made it successful?

Toby Southgate is Global CEO of We Are Social, the socially-led creative agency. Having taken over from the founders, he now leads 1200 people across 16 offices worldwide, helping the business mature into its next stage of growth while protecting the culture that fuelled its success.


In this episode, Toby shares how he:

• Turned 16 independently operating offices into one connected global agency through structure, communication and shared leadership
• Introduced the idea of a global constituency, so everyone sees themselves as part of something much bigger than just their local team
• Believes leaders should communicate change relentlessly, explaining not just what's happening but why it matters
• Protects teams by absorbing commercial pressure rather than passing it down through the organisation
• Preserves an entrepreneurial mindset by giving teams space to adapt inside clear behavioural frameworks
• Embeds culture throughout the employee journey instead of relying on values written on office walls

Toby offers a thoughtful perspective on leading after founders, building trust through transparency and creating an organisation where people feel connected, supported and able to do their best work.

How do you scale a consultancy without becoming the bottleneck yourself?

Ben Tye is CEO of Gate One, the growth transformation consultancy within Havas. Alongside leading a 300-person business across three continents, he also works as a psychotherapist - giving him a unique perspective on leadership, organisational change and human behaviour.


In this episode, Ben shares how he:

• Explains why giving someone your complete attention is often more valuable than offering a quick solution
• Uses psychotherapy principles to uncover what sits beneath resistance, conflict and indecision inside leadership teams
• Trains managers to coach rather than rescue, reducing dependency and encouraging genuine accountability
• Organises a growing consultancy around “bases” that give people both a sense of belonging and a platform to grow from
• Transitioned Gate One from founder-led decision-making to distributed leadership with clearer ownership across the business
• Learnt that the hardest leadership shift is letting teams solve problems without stepping in to fix them

Ben offers a thoughtful perspective on what leaders need to unlearn as their organisations grow - and why curiosity often beats certainty.

How do you transform an established agency without losing the people who made it successful in the first place?

Chris Jones is CEO of Space & Time, the growth marketing agency he acquired through a management buyout in 2018. Since then, he’s led the business through a major repositioning to focus on commercial growth, innovation and long-term client impact.

In this episode, Chris shares how he:

• Protected the agency’s strongest qualities while redesigning how the business delivers value to clients
• Reframed client conversations around revenue, business outcomes and commercial impact rather than marketing metrics
• Developed a 10-year AI vision centred on amplifying human talent rather than replacing it, helping drive adoption across the business
• Built an innovation culture by giving employees the confidence to experiment with AI and lead new initiatives
• Created an internal ‘Netflix-style’ learning platform where teams share innovations, experiments and lessons across the agency
• Helped sceptical employees embrace major change through direct conversations, transparency and relentless communication

Chris offers a practical perspective on agency transformation, showing that change is rarely about processes alone. It comes from creating clarity, communicating consistently and helping people build confidence in the journey ahead.

How do you step into your first CEO role, make difficult restructuring decisions whilst merging two businesses and still build trust quickly?

Rebecca Crook is CEO of MSQ DX, the digital impact company. She leads a 150-person business across the UK and Spain as part of the wider 550-person global MSQ DX group.

In this episode, Rebecca shares how she:

• Learned that first-time CEOs should throw away their perfect 100-day plan and spend far longer listening than acting
• Redefined high performance around client commercial outcomes - and not utilisation, delivery milestones or agency output
• Built trust during a major merger through radical transparency, open access and a genuine “Ask Me Anything” culture
• Created unusually high engagement with internal comms with optional all-hands deep dives, team-led sessions and practical forums
• Hired an AI Collaboration Director to align the business around an AI strategy for its people
• Uses office culture deliberately to accelerate learning - especially for younger talent who benefit from informal day-to-day exposure

Rebecca offers a candid look at leading through uncertainty, making difficult calls early and why trust is the operating system behind meaningful change.

How do you transform a 1600-person global agency without leaving your people behind?

Annabelle Walters is Global Chief People Officer at Jellyfish, leading the people and talent strategy across 30 offices in 22 countries. She’s helping reshape performance, culture and leadership while preparing the business for an AI-driven future.

In this episode, Annabelle shares how she:

• Defines high performance around impact - and not visibility, busyness or activity
• Pushes leaders to talk openly about change, rather than letting uncertainty fill the gaps
• Treats AI adoption as a shared responsibility between the business and individual employees
• Rebuilt performance management to connect individual goals to wider business outcomes
• Explains why removing line managers created distance between leaders and their people
• Uses radical transparency, frequent town halls and open dialogue to keep a global business aligned

Annabelle offers a candid perspective on how to lead people through large-scale transformation and prepare teams for an AI-shaped future.