Episodi

  • The Death of the Blue Link: SEO, AEO, & GEO
    Jan 13 2026

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    Summary

    In this conversation, Mo Naboulsi and Eric Post discuss the transition from traditional search engine optimization (SEO) to a new paradigm characterized by zero-click searches and the rise of AI-driven interactions. They explore the implications of this shift for businesses, emphasizing the importance of adapting to new strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The discussion also touches on the evolving landscape of social media, the significance of being cited by AI, and the necessity for businesses to be clear and consistent in their messaging to thrive in this new digital environment.

    Takeaways

    The internet has shifted to a zero-click model where users expect direct answers from AI.
    SEO, AEO, and GEO are crucial acronyms for modern digital marketing strategies.
    AI is changing consumer behavior, making traditional search methods less relevant.
    Being cited by AI is more valuable than traditional backlinks.
    Businesses must adapt their strategies to be part of the conversation before the selection process.
    Social media platforms are evolving to prioritize content that keeps users engaged within the app.
    Generative Engine Optimization is about being a source in AI-generated content.
    Common mistakes include focusing solely on ranking instead of engaging in upstream conversations.
    Websites must be optimized for AI crawlers, not just human users.
    Clarity and consistency in messaging are essential for business success.

    Chapters

    00:00 The End of Clicks: Entering the Zero Click Internet
    03:02 Understanding SEO, AEO, and GEO: The New Digital Landscape
    05:42 The Shift in Consumer Behavior: From Search to AI Recommendations
    08:35 The Importance of Being Cited: The Citation Economy
    11:22 Content Creation Strategies for AI: Upstream Triggers
    14:19 The Evolution of Social Media: From SEO to Attention Media
    17:21 Navigating Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
    20:11 The Role of AI in Consumer Conversations: Understanding Inference
    23:05 Common Mistakes in AI Optimization: Carving Out Digital Real Estate
    32:06 The Shift from Knowledge to Wisdom in AI
    34:58 Navigating the Human Element in AI
    36:52 The Future of AI in Business and Society
    38:24 The Dead Internet Theory and AI Influence
    41:28 Creativity and Hallucinations in AI
    45:29 Building Value in a Noisy Digital World
    50:20 The Future of Human Verification in Digital Spaces

    Keywords

    zero click internet, SEO, AEO, GEO, digital marketing, AI, consumer behavior, social media, content creation, business strategy

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    1 ora
  • The Abdication of the Parent
    Jan 5 2026

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    Summary

    In this conversation, Mo Naboulsi and Eric Post discuss the abdication of parental responsibility in the digital age, exploring the impact of technology and AI on child development. They delve into the challenges parents face in navigating screen time, the importance of creating versus consuming content, and the need for real emotional connections in a world increasingly dominated by synthetic intimacy. The discussion emphasizes the responsibility of parents to foster creativity, set boundaries, and encourage learning in a tech-driven society.

    Takeaways

    Handing a child a device abdicates parental responsibility.
    AI can provide answers but removes the struggle of learning.
    Parents must navigate the complexities of technology's impact on children.


    Creating healthy boundaries around technology is essential.
    Boredom is crucial for creativity and imagination.
    Screen time should focus on creation, not just consumption.
    Synthetic intimacy can hinder real emotional connections.
    Parents need to be proactive in understanding technology's effects.
    Learning to learn is more important than just accessing information.
    Real-life experiences are vital for child development.

    Chapters

    00:00 The Abdication of Parenting in the Digital Age
    02:21 Navigating Technology's Impact on Parenting
    04:55 The Changing Landscape of Childhood and Technology
    08:08 Agency and Responsibility in Parenting
    10:29 The Dichotomy of Information vs. Learning
    12:16 The Psychological Cost of Digital Culture
    14:54 Synthetic Intimacy and Its Effects on Youth
    18:09 Creation vs. Consumption in Screen Time
    23:54 Establishing Boundaries for Healthy Technology Use
    25:06 The Creativity Crisis: Boredom and Imagination
    26:14 Memory in the Digital Age: The Importance of Recall
    27:47 AI as a Tool: Balancing Creativity and Dependence
    29:37 Navigating Skills: What to Keep and What to Let Go
    33:26 Family Connections: The Importance of Presence
    36:20 Big Tech and Parenting: Accountability Over Bans
    37:45 Life Without Tech: Embracing Simplicity
    39:00 Closing Thoughts: Provocative Conversations and Future Connections

    Keywords

    parenting, technology, AI, child development, screen time, education, digital age, responsibility, creativity, relationships


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    40 min
  • Culture, Power & The Death of Reality
    Dec 29 2025

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    Summary

    In this conversation, Mo Naboulsi and Eric Post explore the profound implications of AI and digital culture on human identity, authenticity, and societal structures. They discuss the potential dangers of algorithmic influence, the evolution of personal branding, and the shift from knowledge-based to wisdom-based identities. The dialogue emphasizes the importance of maintaining human connection and authenticity in an increasingly digital world, while also expressing optimism about the potential for AI to enhance human experiences and problem-solving capabilities.

    Takeaways

    We are entering a reality where truth is manipulated by algorithms.
    The centralization of power in the hands of a few tech leaders raises concerns about a digital monarchy.
    The influence of AI on our lives is profound and often unrecognized.
    Human culture may retreat offline as AI-generated content dominates the internet.
    Authenticity and personal branding are becoming increasingly important in a digital age.
    AI amplifies our existing traits and knowledge, but can also lead to atrophy of personal identity.
    The future may see a shift from knowledge as power to wisdom and empathy as the new currency.
    The societal divide between those with access to technology and those without will widen.
    Staying human and connected to reality is essential in a tech-driven world.
    Optimism exists in the potential of AI to enhance human experiences and problem-solving.

    Chapters

    00:00 The Seduction of Speed and Centralization of Power
    04:23 The Influence of AI on Human Behavior
    07:10 Retreating from AI Noise: The Future of Human Culture
    09:49 The Weaponization of Influence and Propaganda
    12:24 The Shift from Knowledge to Wisdom in the Age of AI
    15:13 The Identity Crisis: Who Are We Without Knowledge?
    17:49 The Value of Human Connection Over Efficiency
    20:25 The Future of Personal Branding in an AI World
    25:47 The Marketing of AI
    27:19 Staying Human in a Digital World
    31:58 Optimism in AI
    36:16 Agency and Autonomy in Technology
    38:41 The Future of Humanity and AI
    43:51 Redefining Value in a Tech-Driven Society

    Keywords

    AI, digital culture, algorithms, human connection, identity, ethics, personal branding, future of humanity, technology, authenticity


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    48 min
  • The Last Invention Humans Will Ever Make
    Dec 22 2025

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    Summary

    In this conversation, Eric Post discusses the transformative impact of AI on various sectors, particularly in scientific research and business. He highlights the challenges of keeping pace with rapid advancements, the importance of maintaining human connections in an increasingly automated world, and the need for thoughtful integration of AI into organizational culture. The discussion also touches on the philosophical implications of AI, the necessity of creativity in leveraging technology, and the evolving nature of work in the age of AI.

    Takeaways

    AI can act as a chief scientist, generating theories faster than we can test them.
    The bottleneck in innovation is our ability to keep up with AI advancements.
    Speed in AI can lead to mediocrity if not approached thoughtfully.
    Optimizing relationships can lead to their end; we must maintain human connections.
    AI amplifies existing capabilities but requires intentional use to upskill individuals.
    The adoption of AI is hindered by outdated regulatory frameworks.
    Cultural readiness is essential for successful AI integration in businesses.
    The future workforce will include both AI and human employees.
    Words generated by AI can influence thoughts and actions significantly.
    The best professionals will remain valuable in an AI-driven job market.

    Chapters

    00:00 Introduction to AI and Its Impact
    02:01 The Bottleneck in Scientific Research
    05:11 The Dangers of Speed in Innovation
    08:46 Product Science and Material Innovation
    09:34 Bottlenecks in AI Adoption and Regulation
    11:57 Cultural Issues in AI and Innovation
    16:53 The Lost Knowledge Arc and AI's Role
    20:08 Iterating Expertise with AI
    20:53 The Nature of Language Models
    23:28 The Power of Words and AI Relationships
    25:51 The Right Brain Revolution in AI
    27:54 The Future of AI and Human Interaction
    30:55 Remote Work: Innovation vs. Serendipity
    34:37 The Evolving Workforce: AI and Human Collaboration

    Keywords

    AI, technology, innovation, scientific research, automation, human interaction, remote work, business strategy, creativity, future of work

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    39 min
  • AI & Healthcare - Medicine's Digital Revolution
    Dec 15 2025

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    Summary

    In this conversation, Mo Naboulsi and Eric Post explore the transformative impact of AI on healthcare, discussing its potential to enhance diagnostics, personalize medicine, and improve patient care. They emphasize the importance of the human element in medicine, the need for patient advocacy, and the integration of AI in telemedicine. The discussion also addresses concerns about privacy, data security, and bias in AI systems, while looking forward to future possibilities in healthcare and the role of preventative health tools.

    Takeaways

    AI can provide critical insights into health conditions.
    The healthcare system is evolving to give consumers more choices.
    AI can significantly speed up medical research and diagnostics.
    Human connection remains vital in patient care.
    Personalized medicine can be enhanced through AI analysis.
    Patients should advocate for their own health and treatment options.
    Telemedicine can be improved with AI integration.
    Privacy and data security are crucial in healthcare AI.
    Bias in AI systems must be addressed with human oversight.
    Preventative health measures can be supported by AI tools.

    Chapters

    00:00 AI's Impact on Healthcare Today
    01:48 The Technology Behind AI in Medicine
    04:32 Augmenting Healthcare Professionals with AI
    07:38 The Human Element in Patient Care
    09:52 Personalized Medicine and AI
    14:44 Navigating Doctor-Patient Dynamics
    17:30 The Role of AI in Telemedicine
    19:39 Government's Influence on Healthcare Costs
    21:26 The Future of Healthcare and AI
    23:59 Addressing Privacy and Bias in AI
    27:40 Rapid Fire: Innovations in Healthcare
    31:22 Leveraging AI for Personal Health Management
    33:58 Empowering Individuals in Healthcare

    Keywords

    AI, healthcare, digital revolution, diagnostics, personalized medicine, telemedicine, patient advocacy, data security, bias in AI, future of healthcare


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    37 min
  • AI Ethics, Safety & Governance
    Dec 8 2025

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    Summary
    In this conversation, Mo Naboulsi and Eric Post delve into the complex landscape of AI ethics, safety, and governance. They explore the short-term and long-term risks associated with AI, the importance of public education, and the role of government in AI development. Privacy concerns, misinformation, and the impact of AI on elections are discussed, alongside the need for trust in a world increasingly filled with deepfakes. The conversation also touches on military applications of AI, the necessity of human oversight, and the balance between regulation and innovation. Ultimately, they conclude that AI has the potential to be a net positive for humanity, emphasizing the importance of education and responsible development.

    Takeaways
    Long-term risks stem from today's decisions.
    Public education is crucial for understanding AI.
    Privacy is a basic right, not a luxury.
    Trust in sources is essential in the age of misinformation.
    AI's impact on elections poses significant risks.
    Military applications of AI raise ethical concerns.
    Human oversight is necessary in life-and-death situations.
    Regulation should not stifle innovation.
    Self-regulation by companies is often insufficient.
    AI can be a net positive for humanity if developed responsibly.

    Chapters
    00:00 Introduction to AI Ethics and Governance
    01:22 Short-term vs Long-term Risks of AI
    07:46 Privacy, Surveillance, and Data Security
    09:59 Misinformation and Deepfakes
    12:34 Political Implications of AI
    15:57 Maintaining Trust in a Digital Age
    17:51 The Challenge of Distinguishing Real from Fake in AI
    19:21 Concerns Over Military Applications of AI
    22:04 The Necessity of Human Oversight in Life-and-Death Situations
    25:08 Balancing AI Regulation and Innovation
    28:41 Understanding AI: The Importance of Education
    34:13 The Biggest Risks of AI Today
    35:51 Open Source vs. Closed Source AI
    36:42 AI's Net Impact on Humanity
    38:19 The Need for an International AI Agency
    39:45 The Debate on Halting AI Development

    Keywords
    AI ethics, AI governance, AI risks, privacy, misinformation, elections, trust, military AI, regulation, open source AI

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    44 min
  • AI & Work - The Future of Jobs and Employment
    Dec 1 2025

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    Summary
    In this conversation, Mo Naboulsi and Eric Post discuss the transformative impact of AI on the job market, addressing concerns about job displacement and the future of work. They explore the importance of upskilling and reskilling, the power dynamics in AI development, and the potential for a future where AI creates abundance. The discussion emphasizes the need for personal development and adaptability in a rapidly changing landscape.

    Takeaways
    AI is transforming job roles, creating new opportunities while displacing some.
    The lump of labor fallacy suggests that AI does not eliminate work but changes its nature.
    Fear surrounding AI's impact on jobs is often exaggerated for clicks and views.
    Personal development and adaptability are crucial in the AI era.
    AI can serve as a powerful tool for upskilling and reskilling individuals.
    The concentration of power in AI development raises ethical concerns.
    The future job market will likely be more fractional and less centralized.
    AI's role in the economy is complex and intertwined with broader societal issues.
    Understanding the difference between upskilling and reskilling is essential for career growth.
    The future may see compute power as a new form of currency.

    Chapters
    00:00 The Future of Work in the AI Age
    03:32 Understanding Job Displacement and Transformation
    10:37 Reinventing Yourself in the Age of AI
    15:25 Power Dynamics in AI Control
    20:50 Navigating Turbulence in the Job Market
    27:31 Exploring the Cost of Experiences
    28:08 Upskilling vs Reskilling in the AI Era
    29:53 Imagining a Future with AI Abundance
    32:03 The Future of Currency: Compute Power
    35:23 Personal Development in a Changing World
    39:18 The Impact of AI on Jobs
    44:39 The Future of Work: Traditional vs Fractional Careers

    Keywords
    AI, jobs, future of work, upskilling, reskilling, economic impact, power dynamics, career change, technology revolution, job displacement


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    49 min
  • AI in Education & Learning
    Nov 24 2025

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    Summary
    In this conversation, Mo Naboulsi and Eric Post discuss the transformative impact of AI on education. They explore the current crisis in the education system, emphasizing how AI is exposing existing flaws rather than causing them. The discussion covers the need for a shift in educational goals, the importance of personalized learning, and the role of teachers in an AI-driven world. They also highlight the significance of parental involvement, the necessity of AI literacy, and the potential for creativity to flourish in the classroom. Ultimately, the conversation calls for a reevaluation of educational standards and practices to better prepare students for the future.

    Takeaways
    AI is exposing the flaws in the current education system.
    The goal of education should shift from having answers to asking the right questions.
    AI can personalize learning and enhance the educational experience.
    Teachers should focus on human connection rather than just curriculum delivery.
    Parental involvement is crucial in shaping children's education.
    AI can serve as a powerful tool for both students and teachers.
    The education system needs to adapt to the changing technological landscape.
    Creativity should be prioritized over rote memorization in education.
    AI literacy is essential for students in the modern world.
    The future of education must consider the unique challenges of today's society.

    Chapters
    00:00 The AI Education Crisis
    04:33 Transforming Learning with AI
    08:45 The Role of Teachers in an AI World
    13:43 Redefining Success in Education
    18:24 The Future of AI in Education
    27:15 The Necessity of AI in Education
    29:03 Parental Concerns and Misunderstandings
    30:28 AI as a Personalized Tutor
    31:54 AI's Role in Supporting Teachers
    33:43 Efficiency in Education Systems
    35:28 The Importance of AI Literacy
    37:17 Creativity and AI: A Historical Perspective
    38:58 Navigating Parenting in an Uncertain Future
    41:32 The Future of Higher Education
    44:55 The Role of AI in Transforming Education

    Keywords
    AI, education, learning, technology, teachers, students, future, literacy, creativity, parental involvement



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    50 min