In this episode of Healthcare Americana, host Christopher Habig sits down with Sierra Lavallee, head of marketing at Freedom Healthworks, to explain why smart, strategic marketing is one of the most important factors in building a successful direct primary care practice. They discuss how marketing helps connect the right patients with the right doctors, why visibility and education matter more than ever in today’s consumer-driven healthcare environment, and how physicians can market themselves without sacrificing professionalism. From branding and websites to social media, community engagement, and patient follow-up, this conversation breaks down practical, real-world marketing strategies that help DPC clinics grow from an idea into a thriving, patient-centered business.

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In this episode of Healthcare Americana, host Christopher Habig talks with neurosurgeon and healthcare policy leader Dr. Anthony DiGiorgio about the growing crisis around prior authorizations. They discuss how complicated approval processes delay urgent care, burden physicians, and put patients at risk. Dr. DiGiorgio explains why smarter, low-friction models such as gold-carding and stronger subspecialty board oversight could help rebuild trust between physicians and payers. The conversation also covers the 340B drug discount program, which Dr. DiGiorgio has testified about before Congress. He explains how a program originally designed to help low-income patients has become a major revenue source for large hospital systems and often increases costs for Medicaid, Medicare, and private insurance. Together, they offer a clear and accessible look at what is broken in these systems and what meaningful reform could achieve.

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In this episode of Healthcare Americana, host Christopher Habig talks with Tim Hirsch, COO of ShareWELL Partners, about health sharing as a practical and affordable alternative to traditional health insurance. Tim explains how health shares work, why they often cost much less than insurance premiums, and how combining a health share with a DPC or FreedomDoc membership can help protect families from major medical expenses. They also cover common misconceptions, pre-existing condition rules, and the steps members take if they need surgery or face an unexpected health event.

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In this episode of Healthcare Americana, host Christopher Habig talks with Tony Cerna, family nurse practitioner and founder of Progressive Healthcare DPC in Tampa, Florida. After 27 years in traditional medicine, Tony left the insurance-driven system to create a clinic focused on time, trust, and personalized care. He shares how direct primary care empowers patients through longer visits, honest conversations, and education that leads to lasting health improvements. Discover how Tony is making healthcare more affordable, holistic, and human again.

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In this episode of Healthcare Americana, Christopher Habig talks with David Foucachon and Dr. Matthew Abraham from Veritas Surgery in Idaho about how they deliver world-class surgical care without the limits of a traditional hospital. They explain how Veritas brings together independent surgeons, partners with existing surgical centers, and offers transparent, direct-pay pricing that helps patients, doctors, and facilities. The conversation also covers the real challenges of negotiating facility fees, finding new surgeons, and expanding this model across the Northwest. This episode shows how breaking free from hospital monopolies can make surgery more efficient, affordable, and focused on patients.

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In this episode of Healthcare Americana, host Christopher Habig welcomes back Amanda Compton, Manager of Client Services at Freedom Healthworks, for another behind-the-scenes look at how DPC physicians reclaim their most valuable resource...time.

Christopher and Amanda dive into the daily realities of Direct Primary Care and how this model allows physicians to take back control of their schedules, reduce administrative stress, and reconnect with their patients. They also share stories of doctors who have found more balance, freedom, and fulfillment after moving away from the traditional insurance system.

Their conversation highlights how Direct Primary Care isn’t just changing how doctors practice, but how patients experience healthcare.

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In this episode of Healthcare Americana, host Christopher Habig speaks with Dr. Lahnor Powell of Genova Diagnostics about how advanced functional testing is transforming care in direct primary care and membership medicine. They discuss how Genova goes beyond traditional lab work to uncover the root causes of issues in areas like hormones, gut health, metabolism, and nutrition, while also providing physicians with practical tools, clear reporting, and clinician support. The conversation explores how this approach saves time, reduces trial and error, improves consistency for patients in membership models, and positions Genova at the forefront of innovation in personalized medicine.

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In this episode of Healthcare Americana, host Christopher Habig sits down with Trace Voshell, Chief Revenue Officer at GoGoMeds. They discuss how direct mail-order pharmacy is transforming the patient experience by making medications more affordable, accessible, and reliable. Trace explains how DPC practices can integrate pharmacy services without the burden of managing in-house dispensing, giving physicians more freedom to focus on care while still offering patients lower-cost prescriptions. Together, they highlight how this model improves outcomes, reduces costs, and creates new opportunities for independent practices to thrive. Tune in to learn why mail-order pharmacy is becoming a powerful partner for both doctors and patients in the future of healthcare.

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