In this HOW Conversation, Dov Seidman sits down with Devika Bulchandani—COO of WPP, former CEO of Ogilvy, award-winning industry leader, and HOW Institute board member—for a candid and deeply human exploration of leadership in a world defined by speed, AI, and profound tension.

Devika reflects on the values forged early in her life, her belief that humanity will always win, and the subtle but powerful shift from leading people to having people choose to follow you. She opens up about:

-Building trust by giving it first
-Why real leadership happens in micro-moments
-Navigating the conflict between efficiency and effectiveness
-The role of truth in creating movements that lead to lasting change
-How hope is not only a strategy but an imperative

This conversation is a masterclass in moral leadership, vulnerability, and what it looks like to stay human while leading at the highest levels.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

How do leaders navigate moments of profound loss, transformation, and hope? In this HOW Conversation, Dana Born sits down with Dr. Beth Hillman – Air Force veteran, legal scholar, former president of Mills College, and now President & CEO of the 9/11 Memorial & Museum. Together, they explore lessons in moral courage, civic responsibility, and the power of education to shape not only informed citizens, but moral ones.

Dr. Hillman shares her journey across the military, academia, and nonprofit leadership, offering insights on listening, pausing under pressure, and meeting people where they are. From stewarding memory at one of America’s most sacred sites to guiding institutions through change, this conversation highlights how values-driven leadership can inspire resilience and hope for the future.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive Interview from Aug 20, 2025]

What does it take to build one of the largest women-founded and women-owned construction companies in the United States—and lead with purpose through challenges, pivots, and loss?

In this HOW Conversation, Dana Born sits down with Linda Rabbitt, Founder of Rand Construction, to explore her journey of resilience, mentorship, and moral leadership. From lessons learned from her father to navigating setbacks, grief, and reinvention, Linda shares how she has stayed true to her values while paving the way for others.

✨ Topics include:

• Turning setbacks into opportunities for growth
• The power of resilience, relationships, reputation, and results
• Mentorship and sponsorship as keys to elevating women leaders
• Leading with humility, humanity, and hope in difficult times

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive interview from Jul 17, 2025]

What does it mean to lead with moral clarity when the stakes are high and the pressure is on?

In this episode of HOW Conversations, Dana Born sits down with Chip Brewer, President & CEO of Topgolf Callaway Brands, for a compelling discussion on leadership grounded in values, integrity, and bold decision-making.

From pausing before acting in moments of controversy, to building cultures that prioritize innovation and character, Chip shares powerful stories from his leadership journey — including the moment he walked away from a product launch, the lessons golf teaches us about life and leadership, and why moral leadership is both a mindset and a muscle.

This is a must-listen for anyone interested in purpose-driven leadership, ethical decision-making, and creating cultures rooted in trust and transformation.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive Interview from Jun 17, 2025]

In this powerful HOW Conversation, HOW founder Dov Seidman sits down with Shannon Watts, founder of Moms Demand Action and author of Fired Up, to explore how an ordinary moment turned into a national movement. Shannon shares how moral courage, storytelling, and a refusal to quit helped build the nation’s largest grassroots group fighting gun violence.

They discuss:

• How Shannon turned outrage into organized action after Sandy Hook
• Lessons on scaling a movement from passion to institution
• Why “losing forward” is key to long-term change
• The practice of pausing, humility, and handing over power
• Her new book Fired Up – part manifesto, part roadmap for reigniting purpose

Whether you’re an activist, leader, or someone seeking your next bold step, this conversation is for you.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive Interview from May 28, 2025]

What does it mean to lead with integrity when the whole world is watching?

In this inspiring HOW Conversation, Chief Master Sergeant Jo Bass—the first woman and Asian American to hold the top enlisted role in the U.S. Air Force—opens up about her journey, the evolution of purpose, and what it really takes to lead with moral courage.

From humble beginnings and a Honda Civic to guiding over 600,000 service members, Chief Bass shares hard-earned wisdom on:

• Finding purpose through service
• Building moral muscle in a divided world
• Staying grounded in values when making tough decisions
• Creating a culture of resilience and well-being

This episode is packed with honesty, heart, and hard truths—and it’s a must-listen for anyone committed to leading with humanity.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive Interview from May 13, 2025]

In this thoughtful and inspiring conversation, Dr. Nitin Nohria, 10th Dean of Harvard Business School, opens up to Dov Seidman about the profound life experiences and inner shifts that shaped his views on leadership, trust, and power. From his early journey as an immigrant to his influential role guiding one of the world’s top business schools, Dr. Nohria reflects on:

✔️ Learning humility through failure
✔️ The impact of mentorship and teaching
✔️ What it truly means to lead with trust
✔️ How power reveals character
✔️ Why leaders must embrace complexity and humanity

He also shares insights on ego, identity, and the importance of showing up for others—not just as professionals, but as people.

Whether you're an emerging leader, seasoned executive, or curious learner, this interview offers rich wisdom on how small acts of humility and care can shape lasting impact.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

[Archive Interview from Apr 24, 2025]

How do we build organizations for the future?

What does it take to build organizations—and a society—that are truly fit for the future? In this powerful conversation, Zia Khan, Chief Innovation Officer at the Rockefeller Foundation, shares how innovation grounded in moral leadership can transform not only the social sector, but how we all work together to create real, enduring impact.

Speaking with HOW Founder Dov Seidman, Zia reflects on his journey from engineering to systems thinking, and why today’s most meaningful breakthroughs demand more than strategy—they demand trust, courage, and deep collaboration.

🎯 Highlights include:

• Rethinking organizational design for trust and values
• How innovation isn’t about lone geniuses, but collective effort
• Lessons from global initiatives, from food security to citizen assemblies
• Why community, not ego, fuels real change
• What younger generations are teaching us about reinvention

This isn’t just a talk about innovation—it’s about changing how we go about everything. If you care about purpose, impact, or the future of leadership, this is a must-listen.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/