• HALO Talks: Elevating Wellness

  • Di: Pete Moore
  • Podcast
HALO Talks: Elevating Wellness copertina

HALO Talks: Elevating Wellness

Di: Pete Moore
  • Riassunto

  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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  • Episode #490: bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness
    Apr 25 2024
    Alexa Newkirk has always seen wellness and fitness as her sanctuary—a vital outlet from the everyday challenges of adolescence and an effective tool in her battle against anxiety and depression during high school. Recognizing the profound impact that holistic health—encompassing physical, mental, social, and emotional well-being—had on her life, Alexa was inspired to dedicate herself to guiding young individuals in discovering their own passion for health and wellness. At bKYND ("Be Kind"), where she is an advocate for a holistic wellness model, Alexa continues to fuel her commitment to nurturing inclusive environments that empower youth to thrive in all aspects of life. Her work is a reflection of her own journey and a testament to her belief in the transformative power of well-rounded health practices. bKYND uniquely blends physical activities with educational discussions, reaching various schools and impacting thousands of students by making wellness accessible and engaging. Join host Pete Moore and Alexa as they uncover the inspiring stories of growth, community, and the power of setting a foundation for healthy living from an early age. "A lot of our programming is really dependent on the energy of our coaches. We teach K through 12, so you really gotta have that enthusiasm . . . the ability to be flexible and make changes on the spot. Because our main objective is to make sure they have a good experience, those early life experiences (hopefully positive experiences with physical activity!) are what really is going to shape their habits for the rest of their lifes," states Newkirk. Key themes discussed Promoting holistic health and wellness through variety of activities.On-site programming removes barriers, benefits families, involves the whole family. Discussing programming and sales cycle length.Classes accommodate 12-15 students, 2 certified coaches.Free on-site wellness program and how they stand out.Anecdote: Middle school boys discussing stress and their feelings after the program! A few key takeaways: 1. Alexa discusses bKYND, which focuses on a holistic wellness model to engage youth. The program emphasizes not only physical health through fitness activities but also integrates mental, social, and emotional health education, aiming to foster well-rounded development. 2. bKYND is distinctive in its approach by delivering programs directly in schools, making it easily accessible. This eliminates transportation barriers and makes the programs available at no cost to the students or parents, thanks to school-funded contracts. 3. Newkirk highlighted the expansion of their programs from 3 schools initially to potentially 30, showing significant growth and acceptance. This showcases a scaling model that could inspire similar education-based wellness programs. 4. The anecdote about middle school boys openly discussing their stress management techniques illustrates the program’s impact in breaking down communication barriers among youth regarding mental health, a traditionally stigmatized topic. 5. The mention of forming partnerships with entities like Nike or Adidas hinted at future potential for commercial partnerships, which could further enhance program resources and reach. Alexa also mentioned how their program could prompt youth to influence their families' health habits, suggesting an indirect method to wider community health improvements. Click here to download transcript. Resources: Alexa Newkirk: https://www.linkedin.com/in/alexa-newkirk/ bKYND: https://www.thebkyndco.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 min
  • Episode #489: Soaak in Sound: Henry Penix Discusses Transformative Audio Therapy
    Apr 19 2024
    Henry Penix is an innovative entrepreneur in the holistic health industry who embarked on a transformative journey about eight years ago when he co-founded a unique clinic. This space was a melting pot of traditional and alternative medicines, featuring professionals ranging from MD's and DO's to chiropractors, offering a diverse array of healing modalities. Amidst these varied treatments, Penix and his team discovered the profound impact of sound frequency therapies. The approach was so successful that they dedicated nearly half of their clinic to a sound frequency spa, where clients would immerse themselves in tailored 20-minute sessions designed to address their specific health concerns. These sessions proved highly effective for a myriad of issues, such as anxiety, depression, low energy, and hormonal imbalances, earning rave reviews for their restorative benefits. Spotting the potential for broader access to these therapies, Penix's wife suggested digitizing the sound frequency experience. The team's timely action, just before the onset of the COVID-19 pandemic, launched the platform and growth was rather substantial. The digital incarnation of Penix's sound frequency spa transcended international borders, reaching 133 countries and accumulating over 20 million minutes of therapy usage. Penix not only revolutionized the way his clinic operated but created a global digital health movement centered on the healing power of sound, based on peer reveiwed papers and solid empirical data. When it comes to launching your own product, Penix states, "I would suggest to the entrepreneurs listening . . . hold on to something as long as you can and certainly get your MVP (minimally viable product) working correctly. And then when you feel like you might be even holding your company back some because you're not taking on outside investment . . . then it's time to pour that rocket fuel and get it even further, all over the world. But if we did that before we were ready, it would just be like pouring rocket fuel on ice cubes instead of on a fire." Key themes discussed Started clinic, popular sound frequency spa, expanded globally.Quantum computing accelerates creating energy in body.Frequencies mixed with music and nature sounds.Correcting body oscillations with specific frequencies.Sympathetic resonance aligns frequencies to reduce anxiety.Leading figure in the mind-body community touts benefits of sound therapy. A few key takeaways: 1. Henry discusses Soaak, his technology company which taps into the potential of sound frequency therapies to treat a variety of conditions such as anxiety, depression, low energy, and hormonal health. This represents an innovative way to enhance wellness and recovery, potentially reducing the need for conventional medications for some individuals. 2. The conversation touches on the history and the science behind sound therapy, suggesting that its principles are age-old, arguably dating back to the beginning of time, with modern advancements like quantum computing now allowing for greater precision in applying frequencies for therapeutic purposes. 3. The Soaak technology can now be delivered through an app, making it a passive form of therapy that can be used while doing various activities. It offers personalized frequency compositions that can assist with specific needs, from relaxation to enhancing workout performance, indicating the flexibility of the application for different life aspects. 4. Henry reflects on his strategic decision to grow his company to the point where it garnered significant attention, potentially moving towards being traded on the NASDAQ. He advises other entrepreneurs to be cautious with growth and investment, emphasizing the importance of a strong and methodical foundation before scaling. 5. The conversation also highlighted the potential for integrating sound therapy into fitness and wellness facilities. They contemplate the idea that facilities can augment their offerings by incorporating sound therapy as an amenity, potentially enhancing the overall results and satisfaction for members. Use the code HT30 to get 30 days free on the Soaak app! Use the link below. Click here to download transcript. Resources: Henry Penix: https://www.henrypenix.com/ Henry Penix LinkedIn: https://www.linkedin.com/in/henry-penix-a7756a2/ Soaak Technologies: https://www.soaak.com/ Soaak App: https://www.soaak.com/app Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO ...
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    28 min
  • Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski
    Apr 18 2024
    Radz Zalewski, an astute entrepreneur with a passion for fitness and branding, is all about transforming how gyms create and maintain their connections with members. Recognizing the pivotal role that supplements and apparel play in establishing a gym's identity, he holds a firm belief that every individual wearing a gym’s shirt not only promotes the brand but also strengthens the communal bond. His approach targets missed opportunities for brand connection by ensuring that members endorse their gym with pride, clad in merchandise that resonates with their lifestyle. As far as supplements? They're critical because they're consumable . . . people keep coming back. Radz likens them to an entry point to having a much larger wellness conversation. He acknowledges that an astonishing 85% of gym-goers engage with some form of supplementation, highlighting the necessity for gyms to offer education and seamless access to purchasing. Radz's vision extends beyond the retail aspect, as he advocates for integrating comprehensive nutrition programs and meal planning services into the gym experience. His perspective definitely challenges the status quo, moving towards a time where facilities are seen not just as places to exercise but as a total health solution. On the evolution of his company he states, "Originally it was just. . .let's build retail programs for gyms. And it was more along the lines of supplements and apparel. Basically order 100 units and keep them at the gym. That worked for some locations, but then we got into helping them create a proprietary done-for-you-online store where you don't have to do anything, and you have one monthly subscription cost. That changes the game for them and makes your retail into a true profit center." Key themes discussed Focused on niche supplement products for health.Individuals must represent and diversify their brand.Background, passion, and executed business plan success.Creating perfect customer avatar, gym owner's goals.Serious consideration for the quality of product. A few key takeaways: 1. Radz emphasizes the potential of gyms as not just fitness centers but also as retail outlets. His approach targets gym owners who view their business as a long-term career and are eager to invest in creating additional revenue streams beyond monthly memberships. 2. Zalewski's company helps gyms create their own branded supplements and apparel by handling the entirety of the online retail process, from store hosting to product fulfillment. This enables gyms to focus on fitness while still benefiting from retail revenue without the burden of inventory management. 3. Their offerings are designed to make it easy for gym owners, requiring minimal effort on their part — they simply provide a logo to have a fully functioning online store set up. This model aims to convert members into customers, increasing each customer's value to the gym. 4. Zalewski believes the key success factor is how well gym owners can market their brand within their established community. The gyms that actively promote their in-house products and adopt a strong branding message are the ones that vastly benefit from this additional revenue channel. 5. Zalewski discusses how his frustration with the complex and under-regulated supplement market led to a more straightforward solution for gym owners. His business focuses on health and efficiency, creating a simple, ethical alternative for fitness entrepreneurs to offer quality supplements and branded merchandise to their members and feel good about doing so! Click here to download transcript. Resources: Radz Zalewski: https://www.linkedin.com/in/radzimir-zalewski-81905611/ Affiliate Supps: https://affiliatesupps.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    28 min

Sintesi dell'editore

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
Integrity Square-2023

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