Meet Gideon Shalwick, founder of Vubli, a tool that helps you distribute short-form vertical videos simultaneously across multiple platforms. Gideon explains how recent significant changes in video creation, AI, and platform algorithms drove him to solve a problem you're probably facing right now. That problem? The pain of uploading everyday, to all the platforms, again and again and again.

SPECIAL GUEST:
Gideon Shalwick of Vubli.ai | LinkedIn | YouTube
(Gideon also references "Contagious" by Jonah Berger)

HOSTS: The Growth Marketing Podcast is hosted by:
- Dane Golden, Growth Marketer
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Growth Marketer
LinkedIn | Unity Gain Marketing

SUBSCRIBE AND FOLLOW
Apple Podcasts | Spotify | Facebook | Instagram | YouTube

TOP 5 TAKEAWAYS

1) Your biggest bottleneck is distribution.

Recording and editing video used to be hard. But now, the real challenge for you now is posting the same short-form video across multiple platforms, each with different captions, formats, and schedules. So you need a tool that does this.

2) Short-form video means daily uploads.

Long-form videos are usually published once a week or less. But short-form video means you might have to upload every day. So you need a time-saving solution.

3) Automation keeps you creative.

You've got to upload, but this can take time from your creativity. Or you may have to pay someone to save time. So instead, automation can save your precious time for creativity.

4) Have focus but also be everywhere.

You can't do every social media platform well, but you've also got to show up where your audience is. So pick one platform to focus on, then use Vubli to cover all your bases on other platforms.

5) Human behavior wins.

Social media algorithms can change a lot, but human emotion doesn't. So remember that people engage with videos that create powerful emotions.

Meet JC Bouglé of Authentic.ly. JC says that on LinkdedIn, "you want to attract opportunities rather than chase them." But on LinkedIn, organic reach is getting harder, so Authentic.ly helps professionals by simplifying paid boosting for your LinkedIn posts. It combines targeted paid visibility with authentic content to attract career opportunities and sales leads, without breaking LinkedIn's rules.

SPECIAL GUEST:
JC Bougle (Jean-Christophe Bouglé) - LinkedIn | Authentic.ly

HOSTS: The Growth Marketer Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn | Unity Gain Marketing

SUBSCRIBE AND FOLLOW
Get the Podcast | Apple | Spotify | Instagram | YouTube Shorts

3 Key Takeaways

1. LinkedIn growth works best through personal profiles
   Authentic.ly focuses entirely on boosting posts from personal LinkedIn profiles, because that is where you grow real reach and trust. Getting seen more helps you drive visibility, credibility, and opportunity.

2. Boosting combines precise targeting with organic lift

   LinkedIn now allows personal posts to be boosted with highly specific targeting by role, industry, seniority, company, and location, but the interface is complex and easy to overspend in. Authentic.ly simplifies this by managing targeting and budgets while unlocking an added benefit where paid boosts trigger additional organic reach through engagement.

3. Boosting is great for both job seekers and revenue builders

   For career builders, targeted visibility helps attract opportunities from future managers instead of chasing jobs through resumes and HR funnels. For pipeline builders, boosted posts complement outreach by increasing touchpoints, improving conversion, and keeping prospects warm through consistent, relevant content.

Grumpy SEO Guy tells us how people get SEO wrong, the importance of authority over content quality for rankings, the nuances of local SEO, and how AI is affecting search behavior.

SPECIAL GUEST:
- Grumpy SEO Guy - Podcast | Reddit

HOSTS: The Growth Marketer Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn | Unity Gain Marketing

SUBSCRIBE AND FOLLOW
Get the Podcast | Apple | Spotify | Instagram | YouTube Shorts

3 Key Takeaways

1. Authority over Content for Ranking:

The Grumpy SEO Guy says SEO success depends primarily on a website’s authority, measured by backlinks from other high-quality sites, not the intrinsic quality of content. Content quality matters only after visitors reach the site.

2. Local SEO Has Unique Factors:

Local SEO requires a verified Google Business profile, consistent NAP (Name, Address, Phone), citations, reviews, proximity to searchers, and some authority. Ranking locally is distinct from general SEO.

3. AI and SEO Today:

AI tools pulling answers from search results do not replace SEO. Traditional SEO still determines visibility, while AI usage by users mostly affects discovery. Good SEO paired with quality marketing ensures long-term visibility.