Meet JC Bouglé of Authentic.ly. JC says that on LinkdedIn, "you want to attract opportunities rather than chase them." But on LinkedIn, organic reach is getting harder, so Authentic.ly helps professionals by simplifying paid boosting for your LinkedIn posts. It combines targeted paid visibility with authentic content to attract career opportunities and sales leads, without breaking LinkedIn's rules.

SPECIAL GUEST:
JC Bougle (Jean-Christophe Bouglé) - LinkedIn | Authentic.ly

HOSTS: The Growth Marketer Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn | Unity Gain Marketing

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3 Key Takeaways

1. LinkedIn growth works best through personal profiles
   Authentic.ly focuses entirely on boosting posts from personal LinkedIn profiles, because that is where you grow real reach and trust. Getting seen more helps you drive visibility, credibility, and opportunity.

2. Boosting combines precise targeting with organic lift

   LinkedIn now allows personal posts to be boosted with highly specific targeting by role, industry, seniority, company, and location, but the interface is complex and easy to overspend in. Authentic.ly simplifies this by managing targeting and budgets while unlocking an added benefit where paid boosts trigger additional organic reach through engagement.

3. Boosting is great for both job seekers and revenue builders

   For career builders, targeted visibility helps attract opportunities from future managers instead of chasing jobs through resumes and HR funnels. For pipeline builders, boosted posts complement outreach by increasing touchpoints, improving conversion, and keeping prospects warm through consistent, relevant content.