Meet Gideon Shalwick, founder of Vubli, a tool that helps you distribute short-form vertical videos simultaneously across multiple platforms. Gideon explains how recent significant changes in video creation, AI, and platform algorithms drove him to solve a problem you're probably facing right now. That problem? The pain of uploading everyday, to all the platforms, again and again and again.

SPECIAL GUEST:
Gideon Shalwick of Vubli.ai | LinkedIn | YouTube
(Gideon also references "Contagious" by Jonah Berger)

HOSTS: The Growth Marketing Podcast is hosted by:
- Dane Golden, Growth Marketer
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Growth Marketer
LinkedIn | Unity Gain Marketing

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TOP 5 TAKEAWAYS

1) Your biggest bottleneck is distribution.

Recording and editing video used to be hard. But now, the real challenge for you now is posting the same short-form video across multiple platforms, each with different captions, formats, and schedules. So you need a tool that does this.

2) Short-form video means daily uploads.

Long-form videos are usually published once a week or less. But short-form video means you might have to upload every day. So you need a time-saving solution.

3) Automation keeps you creative.

You've got to upload, but this can take time from your creativity. Or you may have to pay someone to save time. So instead, automation can save your precious time for creativity.

4) Have focus but also be everywhere.

You can't do every social media platform well, but you've also got to show up where your audience is. So pick one platform to focus on, then use Vubli to cover all your bases on other platforms.

5) Human behavior wins.

Social media algorithms can change a lot, but human emotion doesn't. So remember that people engage with videos that create powerful emotions.