Episodi

  • Beyond SEO: From Keywords to Conversations
    Nov 6 2025
    OptSus shares why the era of keyword obsession is over — and how real conversations and stories now drive both SEO and AIO.
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    2 min
  • Beyond SEO: How AI “Learns” About Your Business
    Nov 6 2025
    OptSus shares how AI tools mix up real businesses and how to fix it by clarifying your data everywhere it appears online.
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    2 min
  • Beyond SEO: AEO & AIO Explained
    Nov 6 2025
    OptSus breaks down what AEO and AIO really mean—and why long-term SEO still beats short-term hype every time.
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    2 min
  • The Death of SEO (Again): Three Decades of Panic and Progress
    Nov 6 2025
    Frank shares what 30 years in web development have taught him — that every “SEO is dead” headline is just another hype cycle, and the fundamentals always win.
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    1 min
  • The ROI of a Website That Works
    Nov 6 2025
    Frank shares the story of a client who went from hiding her website to proudly announcing it to everyone she knew. Learn how clarity, structure, and confidence are the real ROI — and what’s coming next as AI changes search.
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    2 min
  • Analytics & Adjustments: Measure Before You Spend
    Nov 6 2025
    Frank shares a story about a real estate agent who wanted ads and automation — but had no data. By focusing on measurement and structure first, they doubled leads without spending another dollar.
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    2 min
  • Don’t Waste Money on Ads
    Oct 23 2025
    Most ad agencies sell before they solve. In this episode, Frank shares real stories of businesses burned by bad ad advice — and why a strong foundation comes before advertising. Learn how to know when you’re ready to scale, and how to avoid wasting money on campaigns that can’t convert.
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    2 min
  • Clear Messaging and Conversion: Why More Traffic Isn’t Always Better
    Oct 23 2025
    More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.
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    2 min