Clear Messaging and Conversion: Why More Traffic Isn’t Always Better copertina

Clear Messaging and Conversion: Why More Traffic Isn’t Always Better

Clear Messaging and Conversion: Why More Traffic Isn’t Always Better

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More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.
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