Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them.

Adam Cain works at that intersection. He’s a marketing and technology leader at ElectricityRates.com, a consumer platform built by Power Target, a technology company that helps people navigate energy choices in deregulated markets.

In this conversation, we talk about why energy pricing has become so confusing, how decades-old infrastructure collided with new forms of demand, and why stability (not just lower prices) is becoming the thing people value most.

Episode Guest: Adam Cain, VP Growth Marketing, ElectricityRates.com

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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch The Replay

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📚 Episode Resources:

Website: https://electricityrates.com

FB: https://www.facebook.com/ElectricRates

X: https://twitter.com/electric_rates

Interview with Adam:

👉 https://www.npws.net/podcast/energy-prices-explained

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💬 Follow us on social media:

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🌍 Podcast Created by New Perspective Marketing

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

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💚 Green New Perspective Team:

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

What happens when a digital manufacturing company is pushed to grow like software. Marleen Vogelaar, co-founder and CEO of Shapeways, shares what it really takes to scale hardware without overbuilding, overspending, or locking into the wrong decisions too early.

She also breaks down why venture incentives often clash with physical businesses, what led to Shapeways’ collapse in 2024, and how the team rebuilt the company from the ground up.

In this episode, we cover:

• Why prototyping is easy, but responsible scaling is hard
• The gap between VC expectations and manufacturing reality
• What went wrong with the public listing and cost structure
• How Shapeways rebuilt after bankruptcy with a tighter focus
• How AI is changing who gets to build hardware
• Why sustainability and profitability can reinforce each other
• What “measured growth” looks like in digital manufacturing

Episode Guest: Marleen Vogelaar, co-owner and CEO, Shapeways

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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch The Replay

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📚 Episode Resources:

• Website: https://www.shapeways.com/
• LinkedIn: https://www.linkedin.com/company/shapeways/

Interview with Marleen:

• 👉 https://www.npws.net/podcast/rebuilding-a-manufacturing-company

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🎧 Subscribe to our podcast:

• Spotify: https://bit.ly/3PSWIyI
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• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

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💬 Follow us on social media:

• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

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🌍 Podcast Created by New Perspective Marketing

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

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💚 Green New Perspective Team:

• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

How are AI and climate pressures changing real buildings, not just theory? In this Green New Perspective episode, Robert Hemmerdinger, Chief Sales and Marketing Officer at Delta Controls, explains how building automation now supports safety, compliance, and ESG goals across hospitals, data centers, and universities.

We dig into AI as a way to tackle labor and resource shortages, their new Building Canvas platform that targets a 50 percent reduction in engineering time, and how embedded digital twins can make buildings more resilient and sustainable.

🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch Replay:

https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver?utm_source=spotify&utm_medium=organic&utm_campaign=q4-webinar

📚 Episode Resources:

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Guest: Robert Hemmerdinger, Chief Sales and Marketing Officer

Website: https://deltacontrols.com/

YouTube: https://www.youtube.com/deltacontrols

X: https://x.com/deltacontrols

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

Recycling efforts overlook the complex global systems and overwhelmed infrastructure between trash and the processing plant. Inventor Ivan Arbouzov, successful in optics and electronics, founded ClearDrop to design household "pre-recycling" appliances.

This radical idea promotes effortless individual participation and creates tools for better habits, sidestepping reliance on policy changes. We interviewed Arbouzov for The Green New Perspective Podcast about his shift from tech to plastic waste, common recycling misconceptions, and his view of waste as a design problem.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 REGISTER HERE

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📚 Episode Resources:

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• Guest: Ivan Arbouzov, President & CEO at Clear Drop, Inc.
• Website: https://onecleardrop.com/
• LinkedIn: https://www.linkedin.com/company/onecleardrop/

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running.

Genesis AEC, an engineering and construction firm headquartered in the Philadelphia and Boston areas, specializes in designing and building facilities for the life sciences industry. Their work touches everything from cell therapy labs to pharmaceutical production plants, and increasingly, their focus is on making these environments more sustainable.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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📚 Resources:

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Website: https://www.genesisaec.com/

LinkedIn: https://www.linkedin.com/company/genesis-aec/

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.

In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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📚 Resources:

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Website: https://www.snaptron.com/

LinkedIn: https://www.linkedin.com/company/snaptron/

YouTube: https://www.youtube.com/user/Snaptron

Interview with Nicole:

👉 https://www.npws.net/podcast/technical-precision-into-brand-power

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

Apple Podcasts: https://bit.ly/3RvlHte

Youtube: https://bit.ly/3RDzkXg

Deezer: https://bit.ly/3PvQaof

Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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Instagram: / greennewperspective

LinkedIn: / new-perspective-marketing

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?

In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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👉 Resources:

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Website: https://deciem.com/

LinkedIn: https://www.linkedin.com/company/deciem/

Website: https://www.veritree.com/

LinkedIn: https://www.linkedin.com/company/veritree/