Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them.

Adam Cain works at that intersection. He’s a marketing and technology leader at ElectricityRates.com, a consumer platform built by Power Target, a technology company that helps people navigate energy choices in deregulated markets.

In this conversation, we talk about why energy pricing has become so confusing, how decades-old infrastructure collided with new forms of demand, and why stability (not just lower prices) is becoming the thing people value most.

Episode Guest: Adam Cain, VP Growth Marketing, ElectricityRates.com

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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch The Replay

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📚 Episode Resources:

Website: https://electricityrates.com

FB: https://www.facebook.com/ElectricRates

X: https://twitter.com/electric_rates

Interview with Adam:

👉 https://www.npws.net/podcast/energy-prices-explained

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💬 Follow us on social media:

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🌍 Podcast Created by New Perspective Marketing

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

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💚 Green New Perspective Team:

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

What happens when a digital manufacturing company is pushed to grow like software. Marleen Vogelaar, co-founder and CEO of Shapeways, shares what it really takes to scale hardware without overbuilding, overspending, or locking into the wrong decisions too early.

She also breaks down why venture incentives often clash with physical businesses, what led to Shapeways’ collapse in 2024, and how the team rebuilt the company from the ground up.

In this episode, we cover:

• Why prototyping is easy, but responsible scaling is hard
• The gap between VC expectations and manufacturing reality
• What went wrong with the public listing and cost structure
• How Shapeways rebuilt after bankruptcy with a tighter focus
• How AI is changing who gets to build hardware
• Why sustainability and profitability can reinforce each other
• What “measured growth” looks like in digital manufacturing

Episode Guest: Marleen Vogelaar, co-owner and CEO, Shapeways

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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

👉 Watch The Replay

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📚 Episode Resources:

• Website: https://www.shapeways.com/
• LinkedIn: https://www.linkedin.com/company/shapeways/

Interview with Marleen:

• 👉 https://www.npws.net/podcast/rebuilding-a-manufacturing-company

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🎧 Subscribe to our podcast:

• Spotify: https://bit.ly/3PSWIyI
• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

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💬 Follow us on social media:

• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

━━━━━━━━━━━━━━━━━━━━━━

🌍 Podcast Created by New Perspective Marketing

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

━━━━━━━━━━━━━━

💚 Green New Perspective Team:

• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective