Welcome to the Global Marketing Leaders podcast.

In this episode, host Andrew Garrihy sits down with international marketing veteran Noam Buchalter to unpack the realities of leading global marketing teams. Together, they explore the challenges of structuring international organizations, from balancing HQ, regional, and local responsibilities to fostering genuine partnership and mutual respect across cultures and markets.

Noam shares rich stories from his career at Unilever and Kimberly Clark, diving into practical lessons on driving innovation under constraint and the power of people-centric leadership, especially in times of crisis. His experiences, including the Marmite brand refresh and leading through the Ukraine crisis, offer inspiration and actionable advice on everything from cross-market collaboration to building high performing, cared-for teams.

Timestamps:

00:00 Introduction

05:01 Marketing Fundamentals and Leadership Care

08:37 Navigating a Unique Global Role

13:01 Balanced Innovation Strategy Delivers Growth

16:46 Adapting to Market Diversity

18:23 Navigating Market Challenges Together

23:07 Adapting Brand Strategies Globally

26:16 Collaborative Search for Truth

28:57 Building Partnerships Through Intent

33:38 Marmite's Growth Challenges

34:27 Unleashing Marmite's Brand Potential

39:25 Driving Growth Through Penetration

40:44 Unilever's Entrepreneurial Business Unit

46:17 Leading with Genuine Care

48:33 Deliver Diapers to Babies

50:36 Leadership During Crisis: Diapers Delivered

56:00 Insights on International Leadership Challenges

57:14 Leadership and Growth in Marketing

Guest links:
https://www.linkedin.com/in/noam-buchalter/

Video Production & Editing: PodLab

https://www.podlab.agency/

If you’re an ambitious marketer looking to step up your international leadership skills, this episode is packed with wisdom. Tune in for insights that will help you lead across borders with confidence, clarity, and heart. If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.

#GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #MarketingLeadership #InternationalMarketing #BrandStrategy #MarketingInnovation #FMCGMarketing #LeadershipTips #MarketingPodcast #MarketingCareers #BusinessGrowth #LeadershipDevelopment #MarketingAdvice #BrandBuilding #TeamPerformance #MarketingInsights #NoamBuchalter

Welcome to the very first episode of the Global Marketing Leaders podcast.

In this episode, host Andrew Garrihy welcomes international marketing leader Ivo van den Brand to share his career journey, from his PR roots to becoming the Global CMO at Too Good To Go. Ivo van den Brand dives into his unconventional path, highlighting the diverse experiences he’s packed into his “backpack,” and reveals the fascinating mission behind Too Good To Go’s fight against food waste across 17 countries and 125 million users.

The conversation explores Ivo’s people-centered leadership style, emphasizing authenticity, vulnerability, and radical transparency, even during transformative, high-pressure moments in scale-ups. He shares valuable insights on resilience, building strong teams, and maintaining a responsible mindset (plus some honest talk about overcoming imposter syndrome). Practical advice abounds for aspiring CMOs on becoming business leaders who excel far beyond just marketing expertise.

Timestamps:
00:00 Introduction
09:57 Leadership and Constant Recalibration
12:32 Leadership Insights with Ivo
20:09 Embrace Emotion, Listen, Adapt
25:12 Leadership, Teams, and Priorities
28:53 Collaborative Marketing Role Dynamics
33:57 Daughter Anchors Morning Routine
39:25 Finding Meaning Through Adversity
45:22 Growth Through Reflective Mindset
51:05 Fostering Openness and Vulnerability
57:14 Modern Marketing: Beyond Advertising
01:02:11 Balancing Work and Networking
01:04:56 Shane Parish Podcast Highlights

Guest links:
https://www.linkedin.com/in/ivovandenbrand/

Don’t miss the powerful lessons and real stories in this first episode of the Global Marketing Leaders podcast! Whether you’re climbing the global marketing ladder or leading through change, tune in for inspiration and actionable takeaways that will add value to your own leadership “backpack.” If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.

#GlobalMarketingLeaders #AndrewGarrihy #IvovandenBrand #MarketingLeadership #CMOInsights #InternationalMarketing #LeadershipPodcast #TooGoodToGo #CareerGrowth #BusinessTransformation #MarketingStrategy #GlobalBusiness #LeadershipDevelopment #ScaleUpJourney #MarketingTips #DigitalMarketing #MarketingCareers #LeadershipLessons

Global Marketing Leader is the podcast for ambitious marketers who want to rise, lead, and win on an international stage.

Hosted by Andrew Garrihy, former Global CMO and founder of The CMO Coach, the show brings you inside the minds of the world’s top marketing executives. Those building brands, cultures, and teams that thrive across borders.

Each episode features real, unfiltered conversations with global CMOs, brand builders, and transformation leaders. You’ll hear the human side of leadership:

- the big decisions and the messy ones,
- the moments of doubt and resilience,
- the cultural challenges of running teams across continents,

and the strategies behind scaling brands to millions of users worldwide.

From navigating hyper-growth environments and reinventing marketing functions to mastering cross-functional leadership, personal resilience, and the psychology of high-performance teams, this is where global leaders share what actually works.

Whether you’re a current marketing leader, an aspiring CMO, or simply passionate about world-class marketing and leadership, this podcast gives you the playbook, the mindset, and the lived experiences you won’t find in any textbook.

Grow as a leader. Lead with clarity. Build a global impact.