Welcome to the Global Marketing Leaders podcast.

In this episode, host Andrew Garrihy sits down with international marketing veteran Noam Buchalter to unpack the realities of leading global marketing teams. Together, they explore the challenges of structuring international organizations, from balancing HQ, regional, and local responsibilities to fostering genuine partnership and mutual respect across cultures and markets.

Noam shares rich stories from his career at Unilever and Kimberly Clark, diving into practical lessons on driving innovation under constraint and the power of people-centric leadership, especially in times of crisis. His experiences, including the Marmite brand refresh and leading through the Ukraine crisis, offer inspiration and actionable advice on everything from cross-market collaboration to building high performing, cared-for teams.

Timestamps:

00:00 Introduction

05:01 Marketing Fundamentals and Leadership Care

08:37 Navigating a Unique Global Role

13:01 Balanced Innovation Strategy Delivers Growth

16:46 Adapting to Market Diversity

18:23 Navigating Market Challenges Together

23:07 Adapting Brand Strategies Globally

26:16 Collaborative Search for Truth

28:57 Building Partnerships Through Intent

33:38 Marmite's Growth Challenges

34:27 Unleashing Marmite's Brand Potential

39:25 Driving Growth Through Penetration

40:44 Unilever's Entrepreneurial Business Unit

46:17 Leading with Genuine Care

48:33 Deliver Diapers to Babies

50:36 Leadership During Crisis: Diapers Delivered

56:00 Insights on International Leadership Challenges

57:14 Leadership and Growth in Marketing

Guest links:
https://www.linkedin.com/in/noam-buchalter/

Video Production & Editing: PodLab

https://www.podlab.agency/

If you’re an ambitious marketer looking to step up your international leadership skills, this episode is packed with wisdom. Tune in for insights that will help you lead across borders with confidence, clarity, and heart. If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.

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