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Follow trains feel productive.

Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach.

In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings.

I’m breaking down:

• How the algorithm really interprets follow trains
• Why low-quality engagement tanks your reach over time
• The difference between vanity growth and valuable growth
• Why more followers can actually mean fewer people seeing your content
• What to focus on instead if you want real visibility and clients

If you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration.

Because real growth isn’t about padding your follower count.

It’s about attracting the right people, not just more people.

🎧 Press play before you hop on the next follow train

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Mini sessions don’t sell out because you posted more.

They sell out because there’s a plan behind them.

In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram.

If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them.

You’ll learn:

• Why marketing minis after booking opens is the biggest mistake photographers make
• How to pre-sell mini sessions so booking feels easy (not forced)
• Why email marketing outperforms social media for mini launches
• What your mini session page actually needs to convert visitors into bookings
• How to use real scarcity (without pressure or manipulation)
• What to do after minis sell out so your marketing keeps working

This episode is for photographers who want repeatable, simple marketing that works season after season — without burning out or relying on algorithms.

Because mini sessions aren’t just about quick cash…

They’re about building a system that supports your business long-term.

🎧 Press play and let’s simplify how you sell.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

A new year brings new marketing trends — but not all of them are worth your time.

In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout.

We’re talking about what’s really changing in photography marketing, including:

✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media

✨ The growing importance of email lists and owned audiences

✨ Why smaller, more intentional audiences are driving better results

✨ The return of local marketing and community visibility

✨ Simpler offers, clearer messaging, and easier booking experiences

✨ Why personality-driven brands are winning in a crowded market

This episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026.

If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle.

🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain.

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?

In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients.

I’ll share:

✔️ Why personal branding matters more than ever in the photography industry

✔️ How showing your face builds trust and connection with potential clients

✔️ Simple ways to start showing up online (without feeling awkward or salesy)

✔️ Why brand photos are key for elevating your website, social media, and marketing

If you’ve ever thought “I don’t need to be the face of my brand,” this episode will change your mind — and help you show up with confidence and clarity.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds.

In this episode, we’re covering:

✔️ Why SEO is one of the most powerful tools for booking more photography clients.

✔️ How to make Google fall in love with your website (and actually send you clients).

✔️ The biggest SEO mistakes photographers are making right now.

✔️ Quick, beginner-friendly steps you can take today to start ranking higher.

Whether you’re brand new to SEO or ready to finally get serious about it, this episode will give you the roadmap to start showing up in search results, attract more of the right clients, and get consistent bookings — all without relying on the social media hustle.

Your Wedding SEO Bootcamp

A special limited-time offer just for GMB listeners! Save 20% https://saradoesseo.thrivecart.com/wedding-seo-bootcamp/?coupon=GMB20

Learn more about Sara and her services:

Website: https://saradoesseo.com/

Instagram: https://www.instagram.com/saradoesseo/

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Lock in your Unlimited pricing plan with Flodesk when you sign up before Nov 28th

AND save 50% off your first year when you use this link ➡️: https://partners.flodesk.com/oq8rd1a1lrzm

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade.

In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will actually convert, from location guides to family traditions checklists, so you can start building an email list full of dream clients.

If you’re ready to grow your audience, book more sessions, and finally put your email marketing to work, this episode is packed with fresh ideas you can implement today.

Try FLODESK (my favorite email platform) for 25% off - https://flodesk.com/c/GIRL50

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

If you’ve ever wondered whether Pinterest could actually help your photography business grow… the answer is YES — and this week’s episode will show you exactly how.

In this special interview, I’m joined by Kelli Michelle, Pinterest strategist and founder of KelliMichelle Creative Co, who specializes in helping photographers use Pinterest to increase visibility, boost website traffic, and attract clients on autopilot.

We’re breaking down everything photographers need to know about using Pinterest the right way, including:

✨ Why Pinterest isn’t a social media platform — and why that’s GOOD news for photographers

✨ How to get started even if you’re a total beginner

✨ The types of pins photographers should be posting (and how often)

✨ How Pinterest can help you get found on Google and improve your SEO

✨ The most common Pinterest mistakes photographers make — and how to avoid them

✨ Easy strategies you can implement this week to start seeing results

Whether you shoot families, weddings, seniors, newborns, or a mix of everything, Pinterest is one of the most powerful (and most overlooked!) marketing tools you have.

If you’re ready to expand your reach, get more eyes on your work, and create steady traffic to your website without spending hours on social media, this episode is your step-by-step guide.

⬇️ Learn More About Kelli Michelle Creative Co. ⬇️

https://kellimichellecreativeco.com/

Book a Discovery Call - https://kellimichellecreativeco.com/contact

https://www.instagram.com/kellimichelle

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Lock in your Unlimited pricing plan with Flodesk when you sign up before Nov 28th

AND save 50% off your first year when you use this link ➡️: https://partners.flodesk.com/oq8rd1a1lrzm

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

This week’s episode of the Girl Means Business Podcast is a little different — it’s your gentle Thanksgiving reminder to pause, breathe, and give yourself permission to rest.

If you’ve been running on adrenaline through busy season, editing late at night, juggling client schedules, and somehow keeping the rest of your life afloat… this one’s for you.

In this short Thanksgiving pep talk, I’m sharing encouragement for the photographer who’s feeling tired, stretched thin, or just in need of a moment. You’ll hear:

✨ Why rest is not falling behind (and how it actually fuels your creativity).

✨ How to embrace quiet moments without guilt.

✨ A reminder that your worth isn’t tied to your productivity.

✨ How to use this break to reconnect with yourself and your “why.”

Consider this your warm hug + deep breath before the holiday weekend kicks in.

🎧 Tune in, take a breath, and let yourself slow down — even for just a few minutes.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness