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Follow trains feel productive.

Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach.

In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings.

I’m breaking down:

• How the algorithm really interprets follow trains
• Why low-quality engagement tanks your reach over time
• The difference between vanity growth and valuable growth
• Why more followers can actually mean fewer people seeing your content
• What to focus on instead if you want real visibility and clients

If you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration.

Because real growth isn’t about padding your follower count.

It’s about attracting the right people, not just more people.

🎧 Press play before you hop on the next follow train

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

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Mini sessions don’t sell out because you posted more.

They sell out because there’s a plan behind them.

In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram.

If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them.

You’ll learn:

• Why marketing minis after booking opens is the biggest mistake photographers make
• How to pre-sell mini sessions so booking feels easy (not forced)
• Why email marketing outperforms social media for mini launches
• What your mini session page actually needs to convert visitors into bookings
• How to use real scarcity (without pressure or manipulation)
• What to do after minis sell out so your marketing keeps working

This episode is for photographers who want repeatable, simple marketing that works season after season — without burning out or relying on algorithms.

Because mini sessions aren’t just about quick cash…

They’re about building a system that supports your business long-term.

🎧 Press play and let’s simplify how you sell.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

A new year brings new marketing trends — but not all of them are worth your time.

In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout.

We’re talking about what’s really changing in photography marketing, including:

✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media

✨ The growing importance of email lists and owned audiences

✨ Why smaller, more intentional audiences are driving better results

✨ The return of local marketing and community visibility

✨ Simpler offers, clearer messaging, and easier booking experiences

✨ Why personality-driven brands are winning in a crowded market

This episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026.

If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle.

🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain.

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness