In today's episode, we sit down with Shawn D. Nelson, inventor, entrepreneur, and Founder & CEO of Lovesac. He joins us to share his journey and the hard-earned insights behind his best-selling book, Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story.

Shawn is the visionary behind Lovesac, a NASDAQ-traded furniture company known for its modular "Sactionals" and iconic sac beanbags — a brand that reimagined how people think about furniture, longevity, and design…

Part memoir and part business playbook, Let Me Save You 25 Years is an unfiltered account of a 25-year entrepreneurial rollercoaster. With unapologetic honesty, Shawn shares the wins, the failures, the near-collapses, and the unlikely breakthroughs that shaped Lovesac's evolution. Told through 25 fast-moving micro-chapters, each paired with a sharp, hard-won lesson, the book captures what building a lasting company really looks like behind the scenes.

Jump in to discover:

• The origins of Lovesac.

• How to approach and survive long-term entrepreneurship.

• What it actually takes to turn a bold idea into a durable brand

• Invaluable lessons from Shawn's fascinating journey.

Want to learn more about Shawn and his impactful wisdom? Listen to his Let Me Save You 25 Years podcast now!

🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C

Keep up with Shawn D. Nelson socials here:

X: https://x.com/ShawnOfLovesac

Facebook: https://www.facebook.com/ShawnOfLovesac/

Instagram: https://www.instagram.com/shawnoflovesac/

Youtube: https://www.youtube.com/@shawnydlovesac

Tiktok: https://www.tiktok.com/@shawnoflovesac

🛍️ Recommended Books from this Episode

📖 Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story – A candid entrepreneurial journey filled with hard-earned lessons, failures, breakthroughs, and real-world business insight.
👉 Get it here

📘 Shoe Dog: A Memoir by the Creator of Nike – Phil Knight's gripping story of building Nike from the ground up, packed with risk, resilience, and bold decision-making.
👉 Check it out

📙 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers – A brutally honest guide to leadership and entrepreneurship when things get messy, uncertain, and tough.
👉 Explore it here

📕 Zero to One: Notes on Startups, or How to Build the Future – A thought-provoking look at innovation and how to create businesses that go from nothing to something truly groundbreaking.
👉 Discover it here

Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!

Can proper compliance really add millions to your business valuation? In today's episode, we connect with Reuben Mattinson, Founder and CEO of RJM Tax Exemption, to explore what it means to build truly exit-ready operations in the world of ecommerce…

Founded in 2019, RJM was born out of firsthand frustration. When Reuben and his team launched their own ecommerce business in the U.S., they quickly found themselves overwhelmed by IRS rules, registrations, state sales tax collection, and conflicting guidance from lawyers, accountants, banks, and revenue departments.

After investing significant time untangling the complexity, they realized other sellers were facing the same challenges — and RJM began. What started with just 10 clients has since grown into a global consultancy serving over 5,000 businesses worldwide, helping ecommerce brands stay compliant, scalable, and acquisition-ready.

Hit play to find out:

• How Reuben's unique background fuels RJM's mission.

• Examples of exit strategies done right and horribly wrong.

• How tax readiness impacts valuation and exits.

Reuben's path to entrepreneurship is anything but conventional. After earning degrees in physiotherapy in 2012 and in science teaching in 2013, he began building RJM alongside his studies. In under three years, he scaled the company from infancy into a multi-million-dollar global ecommerce consultancy, achieving #1 Trustpilot ratings in the U.S. by age 30.

Want to learn more about RJM's work? Visit their website now!

🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C

🛍️ Recommended Books from this Episode

📖 Built To Sell: Creating A Business That Can Thrive Without You – A practical guide for entrepreneurs who want to build a company that runs smoothly without their constant involvement — and is attractive to buyers.
👉 Get it here

📘 Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes – A strategic breakdown of legal tax-saving principles that help business owners and investors grow and preserve wealth.
👉 Check it out

📙 Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential – A clear and direct guide to understanding the core financial drivers that increase profitability and business performance.
👉 Explore it here

📕 Exit Rich: The 6 P Method to Sell Your Business for Huge Profit – A step-by-step roadmap to increasing business value and preparing for a highly profitable exit.
👉 Discover it here

📗 Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers – An essential resource for understanding financial statements, cash flow, and the metrics that truly matter in business.
👉 See it here

Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!