Your LinkedIn profile is often the first impression someone has of you as a business professional — yet most profiles are under-optimized, outdated, or unclear. In this episode of Fearlyss & Unfiltered, Alyssa Olerud walks through a step-by-step LinkedIn profile optimization audit designed to help business professionals turn their profile into a clear, searchable, and conversion-ready digital storefront.

This episode is for any business professional who wants to utilize LinkedIn intentionally... whether you’re a service provider, consultant, entrepreneur, or corporate professional building a personal brand. Alyssa shares the same LinkedIn audit checklist she uses with private clients, breaking down exactly what to update, what to remove, and how to position your profile so the right people immediately understand who you are, what you do, and how to work with you.

EPISODE OVERVIEW
• How to audit your LinkedIn profile for clarity, visibility, and search
• The most common LinkedIn profile mistakes professionals make
• How to optimize your headline and About section using keywords
• Why your LinkedIn profile should be written for buyers, not peers
• How to remove friction so it’s easier for people to contact and work with you

KEY TOPICS COVERED

• LinkedIn as Your Digital First Impression
• Optimizing Visuals: Header Image and Profile Photo
• Writing a Keyword-Driven LinkedIn Headline
• Contact Info, Links, and Profile Settings
• How to Write a Strong About Section
• Using Keywords Throughout Your Profile
• Featured Section and Social Proof
• Experience, Education, and Skills Optimization
• Recommendations and Credibility Building

Check out Alyssa's preferred link-in-bio tool here: https://pensight.com/?refCode=fearlyssmedia

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The psychology of aesthetics shapes how people feel, decide, and buy often before a single word is spoken. In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with Dr. Kristi Reid-Partin to explore how design, visual environments, and personal style directly influence perception, confidence, and consumer behavior.

This episode is for service-based business owners, personal brand builders, and creatives who want to understand why aesthetics matter far beyond appearance. From the layout of a website or storefront to what you wear on a sales call or podcast interview, these visual cues quietly communicate trust, value, and credibility.

Dr. Reid-Partin brings a rare blend of academic research and real-world experience. As a PhD-trained psychologist, university professor, and former boutique and short-term rental owner, she shares practical insights backed by both data and lived results — including how intentional design choices led to six-figure increases in property value and revenue.

In this episode, listeners will learn:

• Why aesthetics are a form of communication, not decoration
• How visual complexity, clutter, and spacing impact trust and pricing perception
• The role design plays in consumer decision-making, both online and in person
• How clothing choices influence confidence, performance, and first impressions
• Why authenticity and novelty increase perceived value
• How business owners can align visual branding with their desired positioning

Throughout the conversation, Alyssa and Dr. Reid-Partin break down how people form impressions in under a second, often before any conversation begins. From short-term rentals and retail spaces to websites, wardrobes, and personal brands, aesthetics quietly set expectations and influence behavior.

The episode also explores the psychology of dress, including how what you wear reinforces the role you’re stepping into. Listeners will gain clarity on the difference between buying for taste versus buying for personal style, and why discomfort in your clothes or environment is often a sign of personal or professional transition.

If this episode changed the way you think about design, style, or first impressions, be sure to follow or subscribe to Fearlyss & Unfiltered. Share this episode with a business owner or creative refining their brand and connect with Alyssa and Kristi on social media.

https://www.facebook.com/Dr.Kristi.Reid.Partin

Instagram@revel_init

The Psychology of Aesthetics & Identity | Dr. Kristi Reid-Partin

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There’s a moment many women experience… a quiet internal pull that says, “you’ve outgrown this version of your life or career.” In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with ICF-certified career and professional development coach Vanessa Crues to explore how real confidence is built through values alignment, clarity, and intentional decision-making.

This conversation is for women navigating career transitions, leaders building confidence, and entrepreneurs whose careers are deeply tied to their identity. Alyssa brings her grounded perspective as a personal branding and content educator, guiding a thoughtful discussion that goes beyond surface-level motivation and into the internal work required to move forward with confidence.

Vanessa Crues draws from her experience as an ICF-certified coach, Assistant Director of Career Programs and Engagement at the Thunderbird School of Global Management, author, and psychology graduate student. She blends neuroscience, positive psychology, and practical strategy to help people move from uncertainty into purpose-driven action, especially during seasons of change.

Whether you’re building a business, leading a team, or redefining your personal brand, this episode offers grounded insight into how values-led clarity can unlock confidence and direction.

Learn more about Vanessa Crues at https://vanessacrues.com/

Explore her transformational coaching experience, The Author of What’s Next, beginning January 13: https://vanessacrues.com/the-author-of-whats-next

Follow Vanessa on social media: https://www.linkedin.com/in/vanessa-crues/ https://www.instagram.com/vanessacrues/

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Integrity and consistency aren’t just personal values — they’re the foundation of long-term growth in both life and business. In this episode of Fearlyss & Unfiltered, Alyssa Olerud delivers a grounded, honest reminder of why honoring your commitments (especially the small, unseen ones) directly impacts your confidence, credibility, and personal brand.

This episode is for entrepreneurs, creators, and professionals who want to show up more consistently, stop breaking promises to themselves, and build real trust with their audience. Alyssa challenges listeners to move beyond motivation and discipline and instead focus on the identity they are reinforcing every day through their actions.

With real-world experience building a personal brand online, Alyssa shares practical insight on consistency, integrity, and the quiet moments of growth that don’t come with applause but matter the most.

Episode Overview

In this episode, you’ll learn:

• Why breaking small promises to yourself slowly erodes confidence and self-trust
• How consistency shapes identity more than motivation ever will
• The connection between integrity and long-term personal brand growth
• Why “the way you do one thing is the way you do everything” applies to business
• How small daily actions compound into credibility, trust, and success
• Why showing up online consistently is essential for audience growth

Key Topics Covered

Integrity as the foundation of trust

Integrity starts internally. Honoring commitments builds trust with yourself before it ever builds trust with others.

Consistency over motivation

Consistency isn’t about discipline — it’s about identity. Who you are becoming matters more than temporary motivation.

Breaking promises and self-confidence

Small broken commitments quietly damage confidence and self-trust, which directly impacts leadership and growth.

Small actions and long-term growth

Growth happens in the quiet moments. The daily actions no one sees are the ones that define success.

Personal branding and showing up online

Consistency online builds credibility and trust, not just visibility or algorithm reach.

If this episode resonated, follow Fearlyss & Unfiltered for more honest conversations about growth, branding, and showing up with integrity. Share this episode with someone who needs a reminder that the small things matter — and connect with Alyssa to continue building a personal brand rooted in trust and consistency.

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

Share this episode with a business owner or professional who needs to hear it.

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Visibility isn’t just about showing up online: it’s about feeling safe, grounded, and confident being seen. In this mini episode of Fearlyss & Unfiltered, Alyssa Olerud shares her personal morning routine for visibility and the mindset practices that help her show up consistently in her business without relying on external validation.

This episode is for business owners and professionals who want to strengthen their personal brand, overcome imposter syndrome, and feel more confident with visibility. If being seen online, sharing your voice, or putting your ideas out into the world brings up anxiety or self-doubt, this episode offers practical support.

Alyssa Olerud is a personal branding strategist, social media content creator, and podcast host who shows up publicly every day. Drawing from her real-world experience, she breaks down the grounding routines, embodiment practices, and identity work that support long-term confidence and aligned visibility.

Episode Overview

In this episode, you’ll learn:

• Why visibility often triggers validation and imposter syndrome
• How a morning routine supports confidence and emotional regulation
• Mindset shifts that make showing up online feel safer
• Grounding practices you can do in 15–20 minutes
• A visibility mantra for business owners and professionals
• How identity work strengthens personal branding

Morning routine for visibility

Alyssa shares the exact structure of her morning routine and how it helps her feel grounded, focused, and confident before showing up in her business.

Visibility mindset for business owners

This episode explores why being visible can feel emotionally heavy and how to release the need for validation.

Imposter syndrome and personal branding

Alyssa explains how imposter syndrome often comes from outdated self-identity rather than lack of experience.

Embodiment practices for confidence

Movement, affirmations, and presence are used to access confidence without forcing motivation.

Millionaire activation mindset journaling

A journaling framework designed to help business owners think and act from their highest self.

Mantras for feeling safe being seen

A powerful visibility mantra is shared to help detach worth from approval.

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

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In this conversation, Alyssa Olerud outlines the Fearlyss FLOW Framework which is her personal appraoch to building a strong and authentic personal brand on social media.

Takeaways

-Building your foundation is like a personal development exercise.

-Your personal brand goes beyond your resume and job title.

-Relating to your audience is key

-Your offer needs to be clear (not cute)!

-You are full of wisdom regardless of where you are within your career

The Fearlyss FLOW Framework is a downloadable guide that takes you from A to Z when it comes to building your personal brand and creating an effective content strategy on social media.

Download the workbook here: Fearlyss FLOW Framework - FEARLYSS MEDIA

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In this episode, Alyssa Olerud introduces the concept of fearlessness as a vital trait in business and personal growth. She shares her journey of developing a fearless mindset, emphasizing that fearlessness is not inherent but a muscle that can be trained. Through personal anecdotes, she illustrates pivotal moments that shaped her career and personal life, encouraging listeners to embrace their fears and take bold steps forward. The episode sets the stage for future discussions with various leaders and founders about their experiences with fear and resilience.

Takeaways:

• Fearlessness is a muscle that needs training.
• Acknowledging fears is the first step to overcoming them.
• Pivotal moments can change your trajectory.
• You can be capable without needing permission.
• Personal experiences shape our understanding of fear.
• Sometimes, you face fear head-on without a choice.
• Fear can lead to unexpected opportunities.
• Aligning your career with your passions is crucial.
• Future episodes will feature diverse leaders' stories.
• Embrace fear to take bold actions.

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Alyssa Olerud introduces 'Fearlyss and Unfiltered,' a podcast aimed at entrepreneurs and creatives who embrace the challenges of business and personal branding. Alyssa, a social media marketer and personal brand strategist, shares her journey and invites founders and thought leaders to discuss their growth, pivots, and the realities of building bold brands. The podcast encourages listeners to show up boldly and build their personal brands.

Keywords

entrepreneurship, personal branding, fearless media, business growth, leadership

Takeaways

• Real growth happens in the messy middle.
• Business is not all highlight reels.
• Alyssa Olerud is the founder of Fearless Media.
• Conversations cover growth, pivots, highs, and lows.
• Subscribe for the first full episode of Fearless and Unfiltered.

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

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