Episodi

  • #71: Black Friday Email Marketing Strategy: The Double Promo Strategy That Generated $22K in Email Revenue with Nicholate Osinachi

    #71: Black Friday Email Marketing Strategy: The Double Promo Strategy That Generated $22K in Email Revenue with Nicholate Osinachi
    Oct 12 2026

    During Black Friday, you are not just competing for attention. You are competing for wallet priority and everyone from your direct competitors to completely unrelated brands is trying to get there first.

    Nicholate Osinachi , email marketing specialist and the Copywriting Duchess discovered a strategy from legendary copywriter Alen Sultanic that completely changed how she approaches holiday sales. The Double Promo Technique. Two promos. One hidden. One official. And a psychology so simple it feels almost too easy.

    She applied it for a client's Black Friday campaign and closed the month at $22,170 from email revenue alone , 57% of the brand's total revenue for that month, with the majority coming directly from the double promo campaigns.

    In this episode, she breaks it all down,every email, every subject line, every psychological lever , so you can run it yourself before the next big sale.

    INSIDE THIS EPISODE

    1. Why Black Friday email marketing is about wallet priority, not just open rates

    2. How she transitioned into copywriting and Email Marketing

    3. What the Double Promo Technique is and how running a hidden sale before the official one changes everything

    4. The "early testers" psychology that replaces resistance and urgency with curiosity and participation

    5. The exact email structure: four emails, two offers, and a subject line that starts with "Can you help me test this please?"

    6. How to make the strategy feel completely authentic even if you do not have a real technical glitch to test

    7. Why longer spacing between the two promos produces better aggregate results

    8. How the first two days of the early testers campaign outperformed every single email from the previous month

    9. What she would do differently if she ran it again and the one timing mistake most people make

    10. How to apply this technique beyond Black Friday to any holiday or seasonal sale

    GUEST RESOURCES

    Guest: Nicholate Osinachi (The Copywriting Duchess)

    Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

    EPISODE TIMELINE ⏱️

    [00:44] – Introduction: who Nicholate is, what she does and who she works with

    [05:10] – Open Rates Confession: the deliverability crisis that almost cost her a client's entire list

    [07:58] – Introducing the Double Promo Technique and how Nicholate discovered Alen Sultanic

    [11:11] – What the Double Promo Technique actually is, explained simply

    [12:12] – The psychology behind it: replacing resistance and urgency with curiosity

    [15:13] – How the client's real website migration made the strategy feel completely authentic

    [17:06] – How to structure the "early testers" promo email sequence

    [18:16] – The timing: November 13-16 for the early testers, November 22-29 for Black Friday

    [19:34] – Who received the early testers promo and the psychology of "special selection"

    [21:55] – How the two offers were structured across four emails

    [27:02] – The results: $22,170 from email alone, 57% of total brand revenue for November

    [28:05] – How the campaign skyrocketed existing email flows and automation performance

    [29:58] – What she would do differently: start earlier and give more space between promo

    [36:51] – Her top 3 tips for having a successful Black Friday and Cyber Monday campaign

    [38:32] – How to apply the Double Promo Technique to any holiday sale beyond Black Friday

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/
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    51 min
  • #70: How I Taught AI to Write Better Emails by Setting a Clear Standard Without Line-Editing Every Draft with Meera Kothand

    #70: How I Taught AI to Write Better Emails by Setting a Clear Standard Without Line-Editing Every Draft with Meera Kothand
    Oct 5 2026

    Most people use AI for email marketing the wrong way , throwing a prompt at it and hoping for the best. Meera Kothand, AI marketing systems strategist and author of over 10 self-published books with thousands of copies sold, built a completely different system.

    In this episode, she walks through the end-to-end AI workflow she uses to generate email ideas, interview herself, evaluate drafts, and send emails that still sound like her ,in half the time it used to take. Including an AI agent named Rita who reviews her work before it ever reaches her audience.

    If you want to use AI for email marketing without losing your voice, your edge, or your humanity , this episode will completely change how you think about it.

    INSIDE THIS EPISODE

    1. How Meera went from a $2.99 Amazon book to building an email list of right-fit clients who pay thousands

    2. Why she calls email marketing the number one home base and primary conversion tool in her business

    3. The Open Rates Confession that every AI user needs to hear and the simple fix that saves hours

    4. What a signal library is and how it solves the "I have no email ideas" problem forever

    5. The 3-lens AI interview framework: story miner, systems extractor, and skeptical subscriber

    6. The scoring rubric that evaluates every email draft before it reaches your audience

    7. Meet Rita , the independent reviewer agent who checks your work so you do not have to

    8. Why AI does not remove the human element and what you have to do to keep it in

    9. The two email marketing myths Meera wants to bust about welcome sequences

    10. How to use AI to monitor email marketing laws and regulations without spending hours researching

    GUEST RESOURCES

    Guest: Meera Kothand

    YouTube: https://www.youtube.com/meerakothand

    Freebie: Newsletter Workflow Starter Kit 👇

    https://meera.email/aiworkflow

    Free Bonus: Email Workflow Finder👇

    https://deck.meerakothand.com/email-marketing-experiments/

    EPISODE TIMELINE ⏱️

    [00:58] – Introduction: meet Meera Kothand, AI marketing systems strategist

    [02:07] – What AI marketing systems actually means and how it goes beyond just writing prompts

    [03:49] – The $2.99 Amazon book strategy that built her entire email list of right-fit clients

    [06:00] – Email marketing's job description: number one home base and primary conversion tool

    [07:21] – How a health scare led to entrepreneurship and why she almost did not start

    [09:32] – Open Rates Confession: the AI mistake that had her starting from scratch every day

    [11:13] – The signal library: how to never run out of email ideas again

    [12:27] – The 3-lens AI interview framework: story miner, systems extractor, skeptical subscriber

    [13:05] – The scoring rubric that evaluates audience language, opening hooks, and points of view

    [23:21] – Why AI does not kill the human element if you use it as a co-creator, not a replacement

    [25:55] – Meet Rita: the independent reviewer agent who checks every draft before you see it

    [29:48] – The Newsletter Workflow Starter Kit: from idea to send in half the time

    [32:51] – Rapid fire: long emails, emojis in subject lines, and the send time myth

    [33:52] – Two email marketing myths busted: welcome sequences are not just for nurturing

    [40:53] – How to use AI to monitor email marketing regulations without overwhelm

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/

    Mentioned in this episode:

    Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service

    Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service
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    43 min
  • #69: Email Marketing for Creators: How to Build an Audience You Actually Own with Lydia George

    #69: Email Marketing for Creators: How to Build an Audience You Actually Own with Lydia George
    Sep 28 2026
    You have thousands of followers on Instagram. Hundreds of subscribers on YouTube. A growing LinkedIn newsletter. But if those platforms disappeared tomorrow, what would you have left?Lydia George , digital strategist, senior social media professional at Selar, and one of the sharpest voices in the creator economy says the answer is simple: your email list. It is the only place where you truly own your audience, can take them with you anywhere, and can scale without showing up every single day.In this episode, Lydia breaks down why email is the most underrated asset in a creator's business and what African business owners specifically are getting wrong about it.INSIDE THIS EPISODE1. Why Lydia calls email marketing the "chief community builder" and how it creates a different kind of relationship than social media ever can2. How email marketing is a form of ownership and scalable IP that most creators are sleeping on3. Why Substack is closer to a real email tool than most people realise and why LinkedIn newsletters are a trap4. The missing link mistake that became one of Lydia's most opened campaigns ever5. Why social media feels shiny and email feels boring and why that is actually good news for email marketers6. How to blend personal vulnerability with product promotion to write emails people actually feel7. Why African businesses are struggling with email and what the data about Africans and subscriptions actually shows8. The bold creative email stunt by Chocolate City that generated massive open rates and the legal risk to watch out for9. Why you should never use email only to sell and what to do instead to protect your deliverability and reputation10. Rapid fire questions: The Best type of emails she likes,what makes her open emails, how email for software different from emails for creators, email myth she'll like to break.GUEST RESOURCESGuest: Lydia GeorgeInstagram: https://www.instagram.com/lydiacgeorge?stkn=MXYza3o5YWNhdzB6LinkedIn: https://www.linkedin.com/in/lydiacgeorge?originalSubdomain=ngSubstack: https://thesocialdive.substack.com/Free Gift: Social Dive Lead Magnet ,a short guide on the mindset shifts, career steps, and advice from scaled professionals to help social media professionals level up their careers. Click here to get it👉 https://socialdive.selar.com/beyondthealgorithmState of Email Marketing in Africa shares your experience and helps shape the report. Click here to get the link 👉 https://sapphirelearninghub.com/survey/EPISODE TIMELINE ⏱️[00:54] – Introduction: meet Lydia George, digital strategist and senior social media professional at Selar[05:17] – If email had a job description: Lydia calls it "chief community builder" and explains why[06:16] – What it means when your subscribers expect to hear from you and what that builds over time[08:36] – Lydia's first email campaign: a Mailchimp experiment that started everything[09:35] – The Women's Day campaign that reached 100,000 to 200,000 users and why it worked[11:25] – Why every email , corporate or personal ,must sound like a real human being[13:47] – Open Rates Confession: the missing link mistake that made Lydia want to cry[15:33] – How she turned the mistake into one of her most successful campaigns using humor[18:31] – Email marketing is a form of ownership: the scalable IP argument creators need to hear[23:01] – Why business owners prefer social media over email and the misconception driving it[24:42] – Substack vs LinkedIn newsletter vs traditional email service providers[40:17] – How to blend vulnerability with promotion to write emails that convert[42:18] – Why only emailing when you want to sell is killing your deliverability and your reputation[46:26] – What African businesses are getting wrong about email design and subject lines[55:08] – About the State of Email Marketing Report in Africa and what Lydia's hypothesis on the report[56:03] – The Chocolate City email stunt that generated massive opens and the legal caveat[01:02:37] – About her Social Dive lead magnetCONNECT WITH USInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/Mentioned in this episode:Our Services - Work with MeFreebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service
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    1 ora e 9 min
  • #68: The 3 Ways I Use AI in My Email Marketing Business (And Why I Keep It Away From These 2 Things) with Dr. Sapphire

    #68: The 3 Ways I Use AI in My Email Marketing Business (And Why I Keep It Away From These 2 Things) with Dr. Sapphire
    Sep 21 2026
    In a world where everyone seems to be using AI for everything, Dr. Sapphire has a very clear line. She knows exactly where AI helps her do more and exactly where she minimises her use of AI.In this special role-reversal episode, Dr. Sapphire becomes the guest as Mmesoma,pharmacist, e-commerce email copywriter, and Email Clinic community member of the month takes over as host.Together they dig into Dr. Sapphire's origin story, her early scepticism of AI, the three specific ways she uses it in her email marketing business today, and the two things she has kept from AI.If you have been wondering how to use AI smartly without losing your edge as an email marketer, this episode will give you a clear, honest framework to follow.INSIDE THIS EPISODE1. How Dr. Sapphire went from childhood novelist and journal keeper to accidental email marketing expert2. The "PTSD" mistake she made managing a large email list and the anxiety that followed every time she pressed send3. Why she started out almost anti-AI and what changed her mind4. The three ways she actively uses AI in her email marketing business: research, analytics, and editing5. What her Email Marketing workflow was like before the advent of AI6. Why she refuses to outsource her copywriting to AI and what happens to your skill when you stop writing7. The "garbage in, garbage out" principle that governs everything she does with AI8. How she gets maximum results with the use of AI9. What Notebook LM is and how to use it10.Why AI will not take your job and what actually willNEW: The Email Clinic is open!If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7.The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more.👉 Join us here: nestuge.com/emailclinicGUEST RESOURCESGuest Host: Mmesoma AniConnect with Mmesoma Ani here 👇Facebook: https://www.facebook.com/profile.php?id=100077766273858Instagram: https://www.instagram.com/somascopy?stkn=ZDJmZHQ0dTRkaWdwLinkedIn: https://www.linkedin.com/in/mmesomaani?utm_source=share_via&utm_content=profile&utm_medium=member_androidOTHER RESOURCES FROM EPISODE Services: https://sapphirelearninghub.com/servicesFreebie: How to break into Email Marketing: https://sapphirelearninghub.com/resources/freebies/EPISODE TIMELINE ⏱️[00:41] – Introduction: why this episode is different, Dr. Sapphire is the guest today[01:49] – Meet the host: Mmesoma, pharmacist, e-commerce email copywriter, and Email Clinic member[03:54] – A fun activity she enjoys in the Email Clinic and what the Email Clinic is about[06:55] – Open Rates Confession: the mistake that gave Dr. Sapphire email-sending anxiety[10:43] – How email marketing found Dr. Sapphire ,from novels at age 6 to her first paid email gig[17:55] – Her initial reaction to AI: almost anti-AI and approaching it with caution[24:33] – AI use case 1: research , how she uses AI to understand audiences and find patterns[25:20] – AI use case 2: analytics ,pulling data into AI to find behavioral trends and insights[27:09] – AI use case 3: editing ,using Gemini for grammar and punctuation checks[28:50] – The garbage in, garbage out principle and her three-layer research process[41:01] – The two things she has decided to minimize the use of AI[46:35] – The AI tools she recommends: Claude, Google Gemini, and NotebookLM explained[57:25] – Her three predictions for email marketing in the next two to three years[01:01:50] – Why AI will not take your job and what actually will[01:02:20] – Surprise ending: Mmesoma wins Email Clinic Member of the Month for AugustCONNECT WITH USServices: https://sapphirelearninghub.com/servicesFreebie: How to break into Email Marketing: https://sapphirelearninghub.com/resources/freebies/Instagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/
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    1 ora e 5 min
  • #67: The Christmas in July Waitlist Strategy That Added 955 Subscribers and Made $37,000 in 48 Hours with Liz Wilcox

    #67: The Christmas in July Waitlist Strategy That Added 955 Subscribers and Made $37,000 in 48 Hours with Liz Wilcox
    Sep 14 2026

    What does it look like when a proven email launch strategy stops working and the person behind it decides to play her way back to her best results yet?

    Liz Wilcox , the Fresh Princess of Email Marketing, keynote speaker, and the woman behind a $9 membership that has generated multiple six figures , shares the full behind-the-scenes of her 13th Christmas in July Annual Pass sale. A tiered waitlist, Golden Tickets, a 15-minute-only 50% off flash offer, and a mindset shift that changed everything.

    If you have ever felt like your launches have plateaued, or you want to understand how email and waitlists can work together to grow your list and drive serious revenue, this episode is required listening.

    INSIDE THIS EPISODE

    1. Why Liz calls email marketing the CEO of her business and why that analogy is more accurate than it sounds

    2. What an email-first business actually means and how to build one

    3. The Open Rates Confession that proves even the best email marketers struggle with the tech

    4. How the Christmas in July waitlist strategy works , tiered bonuses, Golden Tickets, and a real-life Santa Claus

    5. The 15-minute flash offer that converted 13% of cold subscribers before the sale even started

    6. Why Liz sent 37 emails in 24 days to different audiences and why it worked

    7. The mindset of play that turned two disappointing launches into her most creative sale yet

    8. What she would do differently and why she is already planning to do it again

    9. How to stay compliant with email marketing laws without losing your mind

    10. Two questions Liz asks herself whenever she feels stuck in her business

    GUEST RESOURCES

    Guest: Liz Wilcox

    Website: https://lizwilcox.com

    Facebook: https://www.facebook.com/groups/emailmarketingwithliz

    Free Gift: The Mega Swipe File , a complete welcome sequence, three newsletter samples, and 52 subject lines for a full year of email prompts. Link in show notes. Click here to get the free gift 👇

    https://lizwilcox.ck.page/4072e76815

    EPISODE TIMELINE ⏱️

    [04:02] – How Liz went from RV travel blogger to email marketing expert

    [06:38] – Why email is the CEO of her business and why that analogy is more accurate than it sounds

    [08:36] – What an email-first business actually means and how to build one

    [09:40] – Open Rates Confession: a week of email mistakes that proves even the best struggle with the tech

    [12:36] – Introducing the Christmas in July Annual Pass and the waitlist strategy

    [17:46] – The tiered bonus system: how each milestone unlocked a reward and made the waitlist shareable

    [19:37] – The Golden Tickets inspired by Willy Wonka and why curiosity drove people to join

    [24:35] – The play mindset: Liz's 2026 word of the year and how it shaped the entire launch

    [29:00] – Why she sent 37 emails in 24 days to different audiences and why it worked

    [36:45] – Eight sales emails in 48 hours and $37,000 in revenue

    [43:21] – What she would do differently: more affiliates, earlier prep, more emails

    [44:47] – The Mega Swipe File: a done-for-you welcome sequence, newsletters, and 52 subject lines

    [52:18] – How to stay compliant with email marketing laws without losing your mind

    [54:43] – Two questions Liz asks herself whenever she feels stuck in her business

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/
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    57 min
  • #66: What I Learned About Email Marketing by Actually Doing It (Not Just Watching Videos) with Hadiatullah Olaitan

    #66: What I Learned About Email Marketing by Actually Doing It (Not Just Watching Videos) with Hadiatullah Olaitan
    Sep 7 2026

    Most people learn email marketing by watching videos, taking courses, and consuming content. Hadiatullah Olaitan, email copywriter, content strategist, and founder of a LinkedIn-to-email revenue system , says that is only half the education.

    The other half happens when you get your hands dirty. When you make mistakes, fix them, and learn things no course will ever teach you. In this episode, Hadiatullah shares how she went from a generalist copywriter in 2020 to a specialist who grew her leads from 28 to 387 in just two months and the real on-the-job lessons that got her there.

    If you have been consuming content about email marketing without feeling like you are actually moving forward, this episode will challenge you to think differently about how you learn.

    INSIDE THIS EPISODE

    1. Why Hadiatullah describes email marketing as community building and how it is fundamentally different from social media

    2. How Email Marketing helps in retention than social media

    3. The Mailchimp mistake that taught her more about list management than any course ever could

    4. How she went from generalist copywriter to email specialist and why niching down changed everything

    5. The moment she realised LinkedIn content could be the engine that drives her email revenue

    6. Why practical implementation beats video watching every single time and what to do instead

    7. How she grew from 28 to 387 leads in two months by showing up consistently on LinkedIn

    8. Her approach to email length and the unconventional way she studies other people's emails

    9. The "build in public" strategy that helps beginners get proof of work without having clients yet

    10. Her free guide for LinkedIn users who want to turn their profile into an email list landing page

    GUEST RESOURCES

    Guest: Hadiatullah Olaitan

    LinkedIn: https://www.linkedin.com/in/hadiatullah-olaitan/

    Free Gift: Before You Post — a free guide to optimising your LinkedIn profile so it works as a landing page for your email list. 👇

    https://nestuge.me/hadiatullah-olaitan

    EPISODE TIMELINE ⏱️

    [02:01] – If email marketing had a job description according to Hadiatullah and why she calls it community building

    [02:47] – Why email is the retention layer social media can never replace

    [03:35] – Open Rates Confession: the Mailchimp mistake that almost cost her a subscriber permanently

    [05:33] – Dr. Sapphire's own story of a guest who accidentally sent a mass email under the wrong name

    [08:27] – How Hadiatullah started freelancing in 2020 and discovered copywriting through a gifted book

    [11:05] – Why she niched down from generalist to email copywriter in 2022

    [13:09] – How LinkedIn content grew her leads from 28 to 387 in two months

    [16:20] – The automation mistake that forced her to send manual campaigns and what it taught her

    [17:35] – Why practical implementation is the real education in email marketing

    [22:39] – Her philosophy on email length and how she learns by dissecting expert emails

    [25:06] – Advice for beginners: build in public, start where you are, volunteer strategically

    [31:49] – About the Before You Post guide and how to get it

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/
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    36 min
  • #65: The 5 Email Sequence Every Business Needs(and Why Post-purchase Comes First) with Breanna Owen

    #65: The 5 Email Sequence Every Business Needs(and Why Post-purchase Comes First) with Breanna Owen
    Aug 31 2026

    If you've ever wondered which email sequences actually move the needle in your business, this episode is for you. Breanna Owen, email strategist and copywriter, joins Dr. Sapphire to break down the 5 essential email sequences every business should have, and why your post-purchase emails are the real key to customer retention, repeat sales, and brand loyalty.

    You'll learn how to build smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.

    INSIDE THIS EPISODE

    1. Breanna's journey from fashion into email marketing

    2. A simple strategy that made email marketing easier for one of her clients

    3. The biggest email marketing mistake Breanna has made

    4. What "bricks and mortar" stores can teach us about email marketing

    5. How to build a cart abandonment sequence that recovers lost sales

    6. The key outcomes of a post-purchase email sequence

    7. How to diversify your post-purchase flow so it fits different customer journeys

    8. How long an email sequence can realistically run for real-life clients

    9. How Human Design can shape the way you write and structure sequences

    10. The email marketing myth Breanna wants to bust

    GUEST RESOURCES

    Guest: Breanna Owen

    Website: http://www.owenyourmark.com

    Social Media: http://www.instagram.com/owenyourmark

    NEW: The Email Clinic is open!

    If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more.

    👉 Join us here: nestuge.com/emailclinic

    EPISODE TIMELINE ⏱️

    [02:21] – How Breanna transitioned from fashion into email marketing

    [10:18] – A simple strategy that made email marketing easier for her client

    [15:59] – Her biggest email marketing mistake

    [17:28] – The most important email sequence every business should have

    [18:05] – Why the post-purchase sequence is the foundation of good email marketing

    [20:33] – The second essential sequence to add

    [22:19] – The third sequence your business needs

    [23:03] – Other supporting emails that boost your funnel

    [25:24] – How Dr. Sapphire applies onboarding sequences for courses and clients

    [28:58] – Different types of post-purchase emails (and when to use them)

    [31:49] – Bringing Human Design into your email sequences

    [34:42] – What makes a post-purchase sequence effective

    [38:57] – A real-life case study from one of Breanna's clients

    [47:22] – One email marketing myth Breanna wants to bust

    [50:17] – How to connect with Breanna

    [51:32] – Dr. Sapphire's take on the myth

    Loved this episode?😉 Leave a review and a rating on your podcast listening platform.

    CONNECT WITH US

    Instagram: instagram.com/dr.sapphire_

    LinkedIn: linkedin.com/in/ayebanoabenwari

    Threads: threads.com/@dr.sapphire_

    Website: sapphirelearninghub.com

    Download These 12 Emails Free: sapphirelearninghub.com/services/
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    59 min
  • #64: Our Q2 Email Marketing Report: 654 New Subscribers, 234 Unsubscribes, and the Email That Got a 2.4% Unsubscribe Rate with Dr. Sapphire

    #64: Our Q2 Email Marketing Report: 654 New Subscribers, 234 Unsubscribes, and the Email That Got a 2.4% Unsubscribe Rate with Dr. Sapphire
    Aug 24 2026

    What does email marketing actually look like behind the scenes of our brand? Not the highlight reel , the real numbers, the experiments that worked, the ones that did not, and the honest lessons that came out of it all.

    In this episode, Dr. Sapphire takes you inside Sapphire Learning Hub's Q2 email marketing report covering April, May, and June 2026. From gaining 654 new subscribers through a major collaboration campaign, to spotlighting one email that triggered a 2.4% unsubscribe rate in a single send, this is the kind of behind-the-scenes breakdown you rarely get to see.

    If you want to understand what real email marketing strategy looks like in practice , the data, the decisions, and the lessons, this episode is for you.

    Inside This Episode

    1. The Q2 numbers in full: subscribers gained, emails sent, open rates, click rates, and unsubscribes

    2. How the Client Acquisition Challenge drove 754 total signups and why 234 unsubscribes followed

    3. The three-level collaboration promotion strategy that brought in the majority of new subscribers

    4. The things that helped increase our list size this quarter,and what may have led to the increase.

    5. What audience message mismatch actually looks like and how it shows up in your unsubscribe data

    6. A spotlight on the email that triggered a 2.4% unsubscribe rate and the theories behind why

    7. The VIP Circle, what it is, how it works, and why 38.5% of recipients clicked the special perk

    8. Why quality over quantity is the real email list growth lesson from this quarter

    9. That the ANCOR framework looks like in action across attract, nurture, convert, and retain

    10. What Dr. Sapphire is testing and building in Q3, including a revamped lead magnet and new automations

    Resource from Episode

    Link to the CAC replay: https://sapphirelearninghub.nestuge.com/replayticket

    Join the Email Clinic here: nestuge.com/emailclinic

    Episode Timeline ⏱️

    [00:43] – Introduction to the Q2 Email Marketing Report

    [01:38] – The big numbers: 1,804 active subscribers, 654 new subscribers, 234 unsubscribes

    [02:42] – Average open rates for April, May and June and the decline that raised questions

    [03:06] – Total emails sent across the quarter: 53,351

    [03:55] – How the Client Acquisition Challenge drove 754 total signups

    [06:14] – The three-level promotion strategy: personal, paid influencers, and guest sharing

    [07:23] – How individual landing pages and UTM tracking gave granular data per collaborator

    [08:51] – The ad experiment that didn't work and why they turned it off early

    [10:24] – The lesson on audience message mismatch and why it caused the unsubscribe spike

    [13:58] – Spotlight email: "You Need New Shoes" , the 2.4% unsubscribe rate explained

    [17:49] – The full stats: 33.2% open rate, dynamic content, and multiple link clicks

    [19:16] – Theories on why this email triggered so many unsubscribes

    [20:21] – Introducing the VIP Circle: rewarding the most engaged subscribers

    [27:06] – Keeping, killing, or iterating, what stays and what changes in Q3

    [30:00] – Q3 plans: automations, customer journeys, and a revamped lead magnet

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/
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    33 min