In our last episode we discussed using web analytics to measure the success of your online goals. In this episode will review all the steps to complete the process.

DigNopsis:

We found a domain name & Build a Website

Search claim and register a domain name then built a website. It should be well-designed, easy to navigate, and provide clear information about your business, products, and services.

Optimize your website for search engines:

Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by using relevant keywords, creating high-quality content, and building backlinks to your website.

Use social media:

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn can help you connect with your target audience and build your brand. Be sure to post regularly and engage with your followers.

Create valuable content:

Content marketing is a great way to attract and retain customers. By creating valuable content like blog posts, infographics, videos, and e-books, you can position yourself as an authority in your industry.

Leverage email marketing:

Email marketing is a cost-effective way to reach your target audience. By building an email list and sending out regular newsletters, you can keep your customers informed about your business and promote your products and services.

Monitor your online reputation:

Your online reputation can make or break your business. Monitor online reviews and comments about your business and respond promptly and professionally to any negative feedback.

Invest in online advertising:

Online advertising can help you reach a wider audience and drive more traffic to your website. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow you to target specific demographics and interests.

And in thefinal steps we use analytics tools to measure grow and improve our efforts.

By following these steps, you can create a strong digital footprint for your business in cyberspace and establish a strong and indelible online presence.

Stay tuned as we go indepth learning how to create a website using web builders and wordpress platfomplatforms in season 3.

Reference:

Amazon Kindle & Audio Book: ⁠From Hair to Eternity: How to Get Your Business on the Web⁠⁠⁠. An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In our last episode we talked about measuring, improving and growing our presence through our website. We narrowed our focus on social engagements, getting our mobile features on our website to help visitors’ navigation, and lastly keeping our website updated to retain our online visitors and to spark continued interest. This episode we will look at web analytics:

DigiNopsis:

Web Analytics Metrics and Purpose:

Visitors

We learn about visitors to our website, such as whether they are new or returning, how they found you, where they are located, and which browsers they are using.

Pages

We gather information on specific pages so we can analyze the effectiveness or popularity of each page on our site.

Referrals

We find out which websites, URLs, search engines and keywords lead visitors to our site.

Ecommerce

With ecommerce, we get specifics about revenue-boosting and lead-generating visitor activities, such as purchasing products and signing up for newsletters. Etc.

Mobile

Using mobile metrics, we discover how many customers access our site using their mobile devices, what devices used, and how they use your mobile site.

Social media

Social media analytics measures the success of our social media profiles with details on the engagement of others with our blogs.

Advertising

Finally, we learn about the effectiveness of our online marketing efforts, and measure our advertising return on investment or (ROI)

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web⁠⁠. An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.

Domain name search transfer and registration :⁠⁠ Full Website Solution⁠

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

In our last episode Step 8 part 2, we looked at tips to follow to have an effective email marketing campaign for lead generation: In this part 1 episode 9 we will share tips on how to Measure, Improve and Grow your audiences. [Every Wednesday @12PM we will discuss important information about your web presence.]

DigiNopsis:

• Get More Socially Engaged

Tweak then find what works best for you. Also determine which social media network is more effective

• Get Mobile

Take serious action in your mobile connectivity site of your website. Ensure it is mobile compatible and easy to load. Research shows that 75% of mobile Internet users say that they’ve encountered a website that was too slow to load, and more than half have tried to navigate through mobile sites that crashed, froze, or spit back error messages.

• Focus, Focus, Then Scale

Let’s focus on the important things while we drive traffic to our websites. Engage our audience through email marketing, a social media platform or that crafty call-to-action on your home page then scale your positive results! Step back and evaluate your progress. Revisit your strategy and tweak your online marketing goals, based on your timely experiences.

• Keep Your Website in Shape

Update your pictures, videos and find what is trendy. Keep your visitors interested

Reference:

Amazon Kindle & Audio Book: ⁠How To Launch Your First Successful Email marketing Campaign⁠

Domain name search transfer and registration :⁠ Full Website Solution⁠

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In last episode Step 8, we discussed ways of attracting visitors to our websites. After using blogs, joining community forums, social media posts and a host of attractions to get actions we now engage and retain our leads. In this episode we will use one tool- email marketing to connect our customers. [Every Wednesday @12PM we will discuss important information about your web presence.]

DigiNopsis:

Here are some tips to follow to have an effective email marketing campaign for lead generation:

• Only send email marketing campaigns to people who have signed up for or requested them. Look for email marketing programs with opt-in buttons or sign-up forms to help build permission-based contact lists. Stick to a schedule

• Test different days and times to see which combination has the best open rate (the number of list subscribers who opened the email message, a percentage of the total number of emails sent). Be consistent. Only include requested subject matter

• Deliver the kind of information your contacts signed up for, and you’ll build credibility and trust. Send them a newsletter about party planning when they signed up for plumbing tips, and you’ll probably lose a subscriber

• Placing your contacts in different groups based on their interests or preferences to market more effectively

• Avoid spam and trash folders. To prevent triggering spam filters, avoid using all caps or multiple exclamation marks in the subject line or body of your email

• Give them reading options. Send both HTML and plain text versions of your newsletter so all of your contacts can read your message on their computer or mobile device

• Put a name to your email. Use your personal name or the name of your business as the From or Sender name. Keep building your contact list

• Add calls-to-action and sign-up forms to your websiteand social media profiles, and collect contact information in person at events or conferences

Reference:

Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign

Domain name search transfer and registration : Full Website Solution

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

Intoxication among youths and alternative to social recreation

Research and Justification

According to the studies in the scholarly journal Cannabis Research of Bio medical Central, the consumption of illegal substance among Jamaican teenagers are on the rise. This include cannabis, alcohol and other substances that are introduced in colleges and high schools. Today it is a pervasive issue. Alcohol abuse among teenagers is still a topical issue and if we can find an alternative to this scourge, we can help to curve this dangerous habit. Last month, a teenager downed her last shots of alcohol before going to sleep and she never woke up.

My documentary seeks to find some of te answers that is often asked, and an alternative to social recreation since a high percentage of substance abuse emanate from teenagers trying to escape the reality of life

-What the program is all about?

My approach to unearthing the problem of alcoholism is unconventional. I will be sharing a story that will bring all the subject who are connected to the topic: from a bar tender who often feed the habit and knows the cost of overdrinking. I will give an ear to a recreational drinker who knows what triggers the temptation, a psychologist who knows why individual abuse alcohol and a medical doctor who has the remedy, and last but not least, entertainment hosts who have alternative options for recreation. We will listen to their advice and experience and send messages to individuals who are vulnerable to substance abuse preferably alcohol.

-The importance

This documentary is importance as it will provide resourceful information and insights on alcohol abuse. It will also share the financial repercussions and health hazard if one decides to embark on overindulgence of alcohol.

-Expectations

After this documentary, one will be equipped to handle challenges to recreation as a form of celebration. It will also help to deal with stressful situations and help in counselling others who have gone down the destructive path of alcohol abuse.

Thesis Statement

Finding alternative forms of social recreation reduces alcoholism among young people

-Supporting Clauses

· Substance abuse is rampant among young adults in Jamaica

· Emotional problems continue to be a pervasive issue in our society especially among young adults

· Post COVID 19 traumas among teenagers heightens anxiety

Key interviewee

-Psychologist (Will explain the cause and effect of alcohol abuse on a psychological perspective)

-Entertainment host (Club, Theater, Restaurant, Bartender) all will share their experiences and advice regarding alternative to social creation.

References:

Form and Content of Jamaican Cannabis Edibles sourced from-

Lindsay, C.M., Abel, W.D., Jones-Edwards, E.E. et al. Form and content of Jamaican cannabis edibles. J Cannabis Res 3, 29 (2021). https://doi.org/10.1186/s42238-021-00079-9

St Catherine woman in drinking spree to mark 21st birthday found dead source from The Jamaica Gleaner

https://jamaica-gleaner.com/article/news/20220923/st-catherine-woman-drinking-spree-mark-21st-birthday-found-dead

Credit music Turn Down For What -DJ Snake & Lil Jon

Special thanks to:

Valerie Lee Jencare skin farm

Vanessa Faulkner Student

Associate Counseling Pschologist Marlene Pottinger Gyles

Kerry Brown Manager Silver Bowl Restaurant

Nicole Wild Pony Bar

Our last episode discussed ways to drive traffic to your website using keywords, eyecathing graphics and branding through the use of business emails. [Every Wednesday @12PM we will discuss important information about your web presence.] Now that we attract visitors, how do we keep them and how do we build contacts when we are not online. In this episode we will share ways to build an email list through what is called "Lead Generation".

DigiNopsis:

Collect email addresses

Email is one way to communicate. How do you get those valuable email addresses? Place them strategically on every page of your website, mostly at the header so every page that the visitor goes, it will be visible.

Create Sign Up Forms

Here’s how you can collect email addresses and other contact info on your website:

Include a contact form. Visitors will fill out the form on your site because they have a question, need information, or want you to contact them. It’s where they go to connect directly with you.

Add a sign-up form for visitors to receive information about products and services, updates, discounts, etc. Include an email opt-in box on your checkout page.

Give a special offer for joining the email list. simple, right? Most popular website builders include a contact form in the template, and WordPress offers some good contact form plugins like Gavity forms, WP forms to name a few. Generating leads is one way to build a digital footprint on cyberspace.

Reference:

Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

Unfortunately, some of the historical artifacts are now hidden treasures in Spanish Town. When the British invaded Jamaica and battled the Spanish in 1655, their victory was not in vain. In fact, over the centuries they made quite an impression. Their signature mastery of Georgian architecture and stacked red bricks, cemented memorable events that will never be forgotten. It is the ruins left behind that give prominence to these historical artifacts as we salvage the little-known secrets and have discussions about its past. We highlight opinion of some, regarding Spanish Town being a prominent tourist attraction.

Credit: The Jamaica Tourist Board Media India

To kick things off on our next step, I decided to break the ice and share an inspirational story. As is customary, every month I break the ice to introduce another episode to my usual digital marketing podcast.

The theme of today's story looks at life. I use biblical reference (John 11: 39-43) to highlight Lazarus' story. He was pronounced dead but was resurrected after Jesus visited his tomb. When we compared this story with many situation today, we see that often times we give up when there are greater opportunities for success. While we might not be physically dead as Lazarus, there are situations that are recoverable and hopeful if we practice more faith. What might appear dead in our lives, could be the perfect opportunity to prove there is a greatest force beyond our limited understanding.

Next Episode in Our Podcast

Join me in the next episode of Digital Matters as we move to step 8 in our podcast where we focus on ways to drive traffic to our website by generating leads.

Writer: Ossie Gee