In our last episode we talked about measuring, improving and growing our presence through our website. We narrowed our focus on social engagements, getting our mobile features on our website to help visitors’ navigation, and lastly keeping our website updated to retain our online visitors and to spark continued interest. This episode we will look at web analytics:

DigiNopsis:

Web Analytics Metrics and Purpose:

Visitors

We learn about visitors to our website, such as whether they are new or returning, how they found you, where they are located, and which browsers they are using.

Pages

We gather information on specific pages so we can analyze the effectiveness or popularity of each page on our site.

Referrals

We find out which websites, URLs, search engines and keywords lead visitors to our site.

Ecommerce

With ecommerce, we get specifics about revenue-boosting and lead-generating visitor activities, such as purchasing products and signing up for newsletters. Etc.

Mobile

Using mobile metrics, we discover how many customers access our site using their mobile devices, what devices used, and how they use your mobile site.

Social media

Social media analytics measures the success of our social media profiles with details on the engagement of others with our blogs.

Advertising

Finally, we learn about the effectiveness of our online marketing efforts, and measure our advertising return on investment or (ROI)

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web⁠⁠. An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.

Domain name search transfer and registration :⁠⁠ Full Website Solution⁠

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠