David Pedre and Jeremy Harding, with over 75 combined years of experience in the detailing industry, discuss their backgrounds and current roles. They talk about their time at Meguiar's and the shift in focus from pro products to retail products. They emphasize the importance of building relationships and maintaining integrity in the industry. They also discuss different distribution models and the challenges of getting products to market. They highlight the need for honesty, transparency, and collaboration among manufacturers, distributors, and detailers. In this conversation, the hosts discuss the importance of branding and building relationships in the detailing industry.

They emphasize the need for detailers to have their own branding and not rely solely on the branding of the products they use. They also talk about the risks and opportunities involved in starting a new business or making a career change. The hosts share their own experiences and highlight the importance of building trust and maintaining positive relationships in the industry.

Takeaways

• Building relationships and maintaining integrity are crucial in the detailing industry.
• The shift from pro products to retail products has had an impact on the industry.
• Different distribution models present challenges in getting products to market.
• Honesty, transparency, and collaboration are key in the industry. Detailers should have their own branding and not rely solely on the branding of the products they use
• Building relationships and trust is crucial in the detailing industry
• Taking risks and seizing opportunities can lead to growth and success
• Maintaining positive relationships and avoiding negativity is important for long-term success
• Building a strong network and connections can be valuable in the industry

Chapters

00:00 Introductions and Backgrounds
09:06 Different Distribution Models
26:06 The Importance of Branding
34:53 Maintaining Positive Relationships
43:29 The Value of a Strong Network and Connections

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In this conversation, Kevin Davis interviews Steven Rusko, the owner of Northern Lights Home and Auto Coatings. They discuss various topics, including the weather in Montana, the difference between being a detailing business owner and a detailer, and Steven's journey from dropping out of high school to starting his own detailing business. Steven shares his experiences working in construction, car washes, and other industries before finding success in the detailing industry. The conversation provides insights into the challenges and rewards of being a business owner in the detailing industry.

This conversation covers the struggles and depression experienced by Northern Lights Auto, the decision to start a business, quitting and starting a movement, early success and growth, discovering Vexa and continued growth, current success and family involvement, the importance of learning and surrounding yourself with successful people, the mindset of learning and implementing, avoiding ego and surrounding yourself with smart people, learning from personal experiences and others, being a good leader and boss, breaking generational curses, and respecting and supporting employees.

Takeaways

• Being a detailing business owner is different from being a detailer, as it involves managing the business and focusing on growth.
• Steven Rusko's journey from dropping out of high school to starting his own detailing business showcases the possibilities for success in the industry.
• Working in various industries before finding success in detailing provided Steven with valuable business insights and experiences. Struggles and challenges can lead to personal growth and motivation to succeed.
• Surrounding yourself with successful people and learning from them can accelerate your own success.
• Being a good leader and boss involves treating employees with respect and supporting their personal growth.
• Breaking generational curses and creating a positive work environment can lead to happier and more successful employees. Calculate your profit margins and consider overhead costs when pricing your services.
• Strategic business growth involves expanding services and considering real estate investments.
• Separate your mobile and shop business to optimize efficiency and profitability.
• Invest in marketing strategies that generate qualified leads and focus on return on ad spend (ROAS).

Chapters

00:00 Introduction and Small Talk
01:10 Background and Location
03:06 Preference for Warm Weather
04:11 Heating Costs in Winter
05:35 Difference Between Detailing Business Owner and Detailer
06:33 Introduction to Steven Rusko
08:27 Steven's Journey and Background
10:11 Meeting Brittany and Starting a Detailing Business
11:02 Dropping Out of High School and Moving to Georgia
13:34 Working in Construction and Car Wash
16:00 Working for a Detailing Company
20:57 Working in Logistics and Trucking
21:09 Struggles and Depression
22:12 Deciding to Start a Business
23:25 Quitting and Starting a Movement
24:57 Early Success and Growth
25:45 Discovering Vexa and Continued Growth
26:13 Current Success and Family Involvement
29:29 The Importance of Learning and Surrounding Yourself with Successful People
31:15 The Mindset of Learning and Implementing
34:08 Avoiding Ego and Surrounding Yourself with Smart People
36:07 Learning from Personal Experiences and Others
38:11 Being

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In this episode, Andrew Houston discusses the changes he has made in his detailing business based on the advice given in the previous episode. He has eliminated one position and is considering eliminating another to improve employee retention and cash flow. He has also focused on upselling existing customers and tracking inventory and product costs. Andrew has found success in buying from local distributors rather than relying on Amazon. The hosts discuss the challenges of letting employees go and the importance of building a solid foundation before scaling a business. In this conversation, the hosts discuss the topic of raising prices and the impact it can have on a business.

They emphasize the importance of eliminating weak links and increasing prices strategically. They also discuss the benefits of slow growth and the potential for future price increases. The hosts encourage the business owner to take pride in their progress and reward themselves along the way. They also provide advice on finding and hiring quality employees, emphasizing the importance of work ethic and cultural fit. The conversation concludes with a reminder to seek support and ask for help when needed.

Takeaways

• Eliminating positions and taking on more work in the shop can be a temporary solution to improve cash flow and employee retention.
• Upselling existing customers can lead to larger jobs and increased revenue.
• Tracking inventory and product costs can help reduce expenses and improve profitability.
• Buying from local distributors can provide better prices and support for professional-grade products.
• Letting employees go can be a difficult decision, but it may be necessary for the success of the business.
• Building a solid foundation before scaling a business is important for long-term success. Eliminating weak links and raising prices strategically can help a business reach its goals
• Slow growth can be beneficial and allow for future price increases
• Rewarding oneself along the way is important for motivation
• Finding quality employees involves looking for work ethic and cultural fit
• Seeking support and asking for help is essential for success

Chapters

00:00 Improving Cash Flow and Employee Retention
04:47 Upselling Existing Customers for Increased Revenue
06:13 Tracking Inventory and Reducing Product Costs
08:07 Benefits of Buying from Local Distributors
11:58 Challenges of Letting Employees Go
16:10 Building a Solid Foundation Before Scaling
25:23 The Impact of Price Increases
26:48 The Benefits of Eliminating Employees
28:14 Rewarding Progress and Taking Pride
35:24 Finding Quality Employees
38:39 The Importance of Seeking Support

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