“How much should we spend on demand generation?”

Your demand generation budget depends on your revenue, growth goals, existing sales and marketing investments, market maturity, available demand, customer economics, and how established your marketing program already is.

Watch the full episode to learn how to determine your budget, channels to allocate towards, and cadence for review and improvements. Hope you enjoy!

00:00 Intro

03:49 Revenue Percentage Benchmarks

10:29 The Full Cost of Demand Gen

16:51 Demand Capture vs Demand Creation

23:32 Budgeting Towards Brand

35:32 Cadence for Review and Improvements

Wondering how AI is changing the way buyers discover solutions?

This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation.

Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry communities.

00:00 Why AI Search Matters

05:34 What is AEO

07:54 AEO vs SEO

15:50 How AI Synthesizes its Answers

25:47 Creating AI-friendly Content

30:35 Readiness Checklist

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey.

It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline.

In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies.

00:00 Intro

08:15 Sales Outreach

12:30 Improve Paid Media Targeting

16:53 Personalize Messaging

21:23 Build Smarter Retargeting Campaigns

25:31 Align Marketing and Sales

35:48 Inform Market Interest

40:59 Tips to Get Started This Quarter

In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.

We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.

If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.

00:00 Intro

04:29 Buying Roles

07:55 SMB's vs Enterprise

10:50 Messaging by Role

13:58 Audience Targeting & ICP Lists

20:39 Pipeline, Alignment, & Takeaways

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.

00:00 Intro

06:36 What Modern ABM Looks Like

10:34 How Technology is Reshaping ABM Strategies

15:10 How Demand Gen and ABM Work Together

25:19 ABM Beyond Acquisition

30:06 When ABM Makes Sense - and When it Doesn't

Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape.

00:00 Exploring Beyond LinkedIn for B2B Growth

06:34 Defining Niche Channels in B2B Marketing

10:18 Leveraging Forum-Based Platforms for B2B

18:37 Unlocking the Potential of YouTube for B2B

19:26 The Power of YouTube as a Search Engine

24:16 The Shift to Connected TV Advertising

30:46 Branding vs. Performance in Digital Advertising

34:28 Assessing the Right Platform for Your Audience

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.

We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.

00:00 Intro

01:00 What is Pillar Content

01:49 Why it's Helpful for B2B

07:55 Our Pillar Content Framework

20:40 Content Branches & Distribution Channels

28:05 AI Uses & Best Practices

36:09 Tips to Get Started

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines.

We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality.

00:00 Intro

03:03 Is Your Website a Brochure

04:28 Trust Signals Every B2B Website Needs

09:32 Is Your Website Generating Demand

13:19 Assessing Real User Sessions

17:31 AI Sessions and the Future of SEO

29:42 Wrap-up

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/