“How much should we spend on demand generation?”

Your demand generation budget depends on your revenue, growth goals, existing sales and marketing investments, market maturity, available demand, customer economics, and how established your marketing program already is.

Watch the full episode to learn how to determine your budget, channels to allocate towards, and cadence for review and improvements. Hope you enjoy!

00:00 Intro

03:49 Revenue Percentage Benchmarks

10:29 The Full Cost of Demand Gen

16:51 Demand Capture vs Demand Creation

23:32 Budgeting Towards Brand

35:32 Cadence for Review and Improvements

Wondering how AI is changing the way buyers discover solutions?

This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation.

Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry communities.

00:00 Why AI Search Matters

05:34 What is AEO

07:54 AEO vs SEO

15:50 How AI Synthesizes its Answers

25:47 Creating AI-friendly Content

30:35 Readiness Checklist

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey.

It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline.

In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies.

00:00 Intro

08:15 Sales Outreach

12:30 Improve Paid Media Targeting

16:53 Personalize Messaging

21:23 Build Smarter Retargeting Campaigns

25:31 Align Marketing and Sales

35:48 Inform Market Interest

40:59 Tips to Get Started This Quarter