Episode Summary

You built a content machine. Now leadership wants magic.

In-house creative teams were designed to move fast and save money—but today’s business leaders want more.
They expect:

• bold brand-building
• cultural relevance
• strategic insight

…from teams still treated like internal vendors.

So what separates in-house teams that thrive from the ones that get quietly downsized?

According to Pete and Juan Carlos, it all comes down to culture.

In this episode, they pull back the curtain on the rituals, truths, and team dynamics that unlock trust, talent, and transformative work.
From unspoken disabilities & superpowers to under-measured impact, this is the playbook for making your team irreplaceable.

Key Takeaways

• You can’t process your way to magic. Culture is the real operating system of creative teams.
• Creative “problems” often signal cultural misalignment—not lack of talent or effort.
• Superpowers and struggles both matter. Great teams make space for the whole human.
• Conversation isn’t overhead. It’s where clarity, courage, and creativity begin.
• When CMOs and creative leaders align, in-house teams stop surviving—and start leading.

Passive Listening to Active Thinking
Use these prompts to reflect solo—or spark deep conversations with your team:

• What does your team optimize for—volume, speed, or belief?
• Where is your team using process to avoid conversation?
• What’s one unspoken “disability” on your team—and what would it look like to support it?
• Are your current metrics proving value—or hiding it?
• If you left tomorrow, what would be missing: deliverables or culture?

Pete Johnson & Juan Carlos Gutiérrez, Co-Founders at LOVE+RESPECT

Pete and Juan Carlos have led iconic creative teams at LEGO, Nickelodeon, Cartoon Network, and Saatchi & Saatchi. Now, through LOVE+RESPECT, they help brands transform their in-house teams into culture-driven, business-moving creative engines. With a mix of radical candor and real-world experience, they bring humanity, honesty, and high performance into the heart of creative operations.

🔗 Links & Resources

Pete Johnson on LinkedIn
Juan Carlos Gutiérrez on LinkedIn
LOVE+RESPECT

Episode Summary

What if creativity wasn’t just something a few people do—but the way your entire company thinks, decides, and works?

In this episode, Ivan Pols argues that the most effective organizations don’t isolate creativity—they operationalize it. As Chief Creative Officer at what3words, Ivan has helped build a culture where story becomes strategy, feedback is infrastructure, and creativity isn’t confined to a team—it’s expressed across the company.

We explore why “creative” is a word that often hurts more than it helps, how to build creative systems rooted in story and shared language, and what it means to protect friction and curiosity in the age of convenience and commoditization.

Key Takeaways

• Creativity isn’t a department. It’s a decision system, a culture engine, and a business advantage.
• The label “creative” often limits people. Real creative work happens when everyone contributes.
• Brand story isn’t just marketing—it’s the internal algorithm that drives decisions and direction.
• Friction isn’t the enemy—done right, it sharpens thinking, focus, and collaboration.
• Creative operations can evolve from asset delivery to cultural architecture.

Passive Listening to Active Thinking
Use these prompts to reflect solo—or spark deep conversations with your team:

• Are you building a creative team—or a creative company?
• What labels are limiting your team’s ability to think creatively?
• Does your brand story help your people make decisions—or just decorate your decks?
• What creative decisions are being made in your org—without creative input?

Ivan Pols, Chief Creative Officer at what3words | Co-Founder, Truth & Spectacle

Ivan has led global creative work at agencies like Ogilvy and adam&eveDDB, launched viral campaigns like Diamond Shreddies, and now serves as the creative heartbeat of what3words. At the intersection of design, systems thinking, and brand storytelling, Ivan has helped build a company-wide creative culture where everyone—from engineers to finance—is part of the creative process.

🔗 Links & Resources
Ivan Pols on LinkedIn
what3words
Truth & Spectacle

Where would more friction—or better feedback—make the work better?

Episode Summary

Chris Varela didn’t find creative ops. It found him—twice.

The first time, he realized the work he was already doing had a name: solving friction between marketing and creative, protecting his teammates’ time, and building systems that made the entire process more efficient, more effective—and frankly, more fun for everyone involved.

The second time, his company realized it too. After years of Chris operating without a title—quietly translating between functions and elevating how work flowed—Workday came to the conclusion that this wasn’t just helpful. It was a role. A needed one.

In this episode, Chris and Nish explore how creative ops functions often start unofficially—through the instincts, empathy, and persistence of people like Chris. They also dig into how titles unlock collaboration, how AI is helping scale creative ops work, and how others can navigate that same journey of recognition.

This episode is a guide for anyone who suspects they’re doing something important—but unrecognized. And for anyone who wants to help their org see the work more clearly.

Key Takeaways

• You might be doing creative ops already—whether or not your org (or you) knows it yet.
• Often, people recognize the impact before they recognize the role.
• Operating between marketing and creative is messy—but that’s where value is created.
• Getting a title doesn’t change the work. But it does change who asks for your help.
• Chris’s story is a blueprint for turning invisible influence into visible leadership.

Sometimes the first step in creative ops is helping your org recognize the role—by showing the impact you’ve already made.

From Listening to Thinking: Is It Time to Name the Role You’re Already In?

Use these prompts to reflect solo—or open up space with your team:

• Are you doing creative ops work—but calling it something else?
• If your org had to describe your value in one sentence, would they get it right?
• What’s one system or workflow you’ve shaped—even if unofficially?
• Who could benefit if your work was more visible, more named, more understood?
• How could your story help others name their own role—or help your org see what’s missing?

Guest: Chris Varela, PMP | Manager, Marketing and Creative Operations at Workday

Chris Varela didn’t set out to lead creative ops—he just kept solving the right problems. First, he realized he was already doing the work. Then, over time, his organization came to the same conclusion.

In this episode, he joins Nish to unpack the hidden path into creative operations—and what it looks like to help your company understand the role only after you’ve already been living it.

🔗 Links & Resources
Chris Varela on LinkedIn

Episode Summary
In a galaxy flooded with content, storytelling is no longer a skill—it’s the rebellion.

In this milestone 50th episode, Nish and David Granger frame the conversation through the lens of the original Star Wars trilogy—exploring how brands moved from story-rich origins (A New Hope), through algorithmic obedience and commoditization (The Empire Strikes Back), to a moment of reckoning (Return of the Jedi).

They dive into why storytelling is the last true differentiator in an AI-driven landscape, how CMOs became “chief algorithm officers,” and why creative ops leaders must become the Rebel Alliance—fighting not just for brand expression, but for brand soul.

This episode isn’t just about marketing—it’s about what you choose to stand for.

Key Takeaways

• Storytelling isn’t decoration—it’s differentiation. It’s not the packaging. It’s the product.
• Creative commoditization is real—and the Death Star is already fully operational. The question is whether you fight it.
• The most courageous brands aren’t chasing trends—they’re building lore.
• Algorithms reward noise. Storytelling builds meaning. One optimizes for today. The other creates forever fans.
• Red Bull didn’t just sponsor sports. It built a media empire. It didn’t buy attention—it earned identity. That blueprint is still possible.

From Listening to Thining: From Brand Complacency to Creative Rebellion
Use these prompts to reflect solo—or spark bold conversations with your team:

• What stories is your brand telling—accidentally or intentionally?
• Are you feeding the content machine—or creating stories with staying power?
• How has your team grown stronger (or weaker) in its narrative instincts?
• What would your team do differently if storytelling was the mission, not just a deliverable?
• What’s the weirdest, most human thing your brand has ever done?And why did it work?
• What’s your brand’s version of the Rebel Alliance? Who are you trying to awaken?

Guest: David Granger, Content Director & Co-Founder at Arc & Foundry | Former Head of Content at Red Bull Media House, cinch, PMI

David Granger has spent over two decades turning stories into strategy. From his roots in journalism to building Red Bull’s iconic storytelling machine, David now leads Arc & Foundry, a content marketing agency that crafts emotionally resonant brand narratives. In this episode, he joins Nish to map the creative rebellion—past, present, and future.

🔗 Links & Resources
David Granger on LinkedIn
Arc & Foundry

Episode Summary What if the most important system in your organization… is made of people?

In this episode, Matt traces his path from creative ops leader to go-to-market operator—and reveals what never changed: his job has always been creating the conditions for others to succeed.

We explore what it’s like to build trust while scaling, why confusion and surprise are deadly for team performance, and how creative ops skills translate far beyond the creative department.

Whether you're navigating hypergrowth or eyeing a new career path, this episode offers a powerful reminder: the most valuable systems aren’t the ones that run the work—they’re the ones that help people run well together.

Key Takeaways

• Creative ops isn’t about managing creativity—it’s about enabling performance.
• Confusion and surprise spread fast—and kill clarity if left unchecked.
• Prioritization and trust-building are what make scale sustainable.
• Outputs matter—but outcomes earn you a seat at the table.
• Creative ops skills are highly transferable across sales, growth, and GTM strategy.

Passive Listening to Active Thinking Use these prompts to reflect solo—or spark meaningful conversations with your team:

• What conditions actually help your team do their best work?
• Where are you relying on process—when relationships would solve more?
• How might your creative ops skills translate into a different business function?
• Are you measuring outputs—or impact?
• What early signs of confusion or surprise are you overlooking right now?

Guest: Matt Eonta, Head of Growth & Operations at Scleraworx | Former Head of Creative Project Management at HubSpot

From agencies to in-house, from creative ops to go-to-market—Matt Eonta has built systems that help people do their best work. At HubSpot, he helped scale creative operations during a period of explosive growth. Today, he brings that same operational clarity to growth strategy and sales enablement at a fast-moving tech services company.

🔗 Links & Resources

Matt Eonta on LinkedIn

Episode Summary
What if the future of creativity doesn’t depend on better tools—but on better culture?

As AI automates process and scale becomes a commodity, Nicky Russell—Managing Partner at WDC and former COO at Anomaly—argues that creative operations must evolve. The job is no longer just delivery. The job is culture.

In this episode, Nicky shares how creative ops can move from service to strategy—becoming the clutch control between creative ambition and commercial objectives. We explore emotional intelligence, new KPIs, and why building the right environment matters more than ever in an age of automation.

Key Takeaways

• AI can scale output—but only humans can cultivate culture.
• Creative operations is no longer a service function; it’s strategic connective tissue.
• “Clutch control” is the new skillset: knowing when to apply tech, when to apply friction, and how to balance creativity with commercial goals.
• Emotional intelligence is emerging as the most important superpower in creative leadership.
• Future-proofing creativity means optimizing less for outputs—and more for environments where originality can thrive.

Passive Listening to Active Thinking
Use these prompts to reflect solo—or spark deep conversations with your team:

• If AI is handling the operations, what’s your unique contribution to the creative ecosystem?
• Where are you optimizing for speed—and where should you be designing for friction?
• Are you being treated like a service desk—or trusted as a strategic partner?
• What signals—beyond efficiency—prove the value of your team to leadership?
• What are you doing to build a culture where vulnerability, tension, and originality are not just allowed—but essential?

Guest: Nicky Russell, Managing Partner at WDC | Former COO, Anomaly
Nicky has led creative operations at some of the world’s top agencies and now advises global brands on building modern, human-centered creative ecosystems. She brings deep experience, sharp strategy, and a passion for redefining what creative ops can be.

🔗 Links & Resources
Nicky Russell on LinkedIn
WDC

Episode Summary

What if brand wasn’t a guideline or a campaign—but an operating system?

Eric Alberts is helping reinvent a 190-year-old company by treating brand like a product—complete with documentation, demos, and internal adoption strategies. As Design Director at Wolters Kluwer, he’s drawing on a decade of UX and product design experience to build scalable systems that make brand feel more like infrastructure than identity theater.

In this episode, Eric shares how he's operationalizing brand across a decentralized, 22,000-person org—creating internal education programs, vetting agency partnerships, and empowering teams with self-service tools.

We talk brand architecture, creative ops as connective tissue, and how to evolve brand from aesthetics to an engine for business alignment.

Key Takeaways

• Brand is more than visual identity—it’s infrastructure for business and storytelling.
• Creative ops becomes powerful when it connects internal teams and external partners.
• Documentation, measurement, and system design aren’t just for product teams—they're essential for scaling brand.
• The in-house team can be a Trojan horse for embedding brand strategy—starting with service, growing into influence.
• AI won’t replace creativity, but it can supercharge consistency, scale, and speed—if the system is sound.

Passive Listening to Active Thinking Use these prompts to reflect solo—or spark deep conversations with your team:

1. Are you building brand like a story—or like a system?
2. What would change if your in-house team treated brand like a product with documentation, adoption, and iteration?
3. If your brand were a product, how would you measure adoption?
4. What’s stopping your external agencies from becoming true extensions of your internal brand system?
5. Where is creative ops acting like connective tissue—and where is it still a service desk?

🔗 Links & Resources

Eric Alberts on LinkedIn

Wolters Kluwer

Episode Summary

Creative teams have the potential to shape culture, drive innovation, and steer brand— but most companies still treat them like a service desk.

Emma Sexton has spent over a decade building the one thing most creative leaders don’t have: a roadmap to power.

As founder of the Inside Out® Community and architect of the Inside Out® Pathway, she’s helping in-house leaders move from overlooked execution to boardroom influence.

In this episode, Emma joins us to reframe creative leadership as a business-critical multiplier— and reveal the zones of progression that help leaders claim their seat at the table.

We talk brand ownership, creative ops evolution, the burnout of CMOs, and why organizations that ignore creative leadership might be leaving their most scalable advantage on the table.

Key Takeaways

• Creative leadership is a force multiplier—not a production function.
• The Inside Out® Pathway offers a clear map for in-house teams to grow from executional to visionary.
• Most teams are stuck in the middle—between delivery and strategy—without a language or framework to rise.
• Creative ops isn’t the star—it’s the system that helps leadership scale.
• AI shifts the baseline—creativity’s value now lies in judgment, influence, and strategic decision-making.

Passive Listening to Active Thinking

Use these prompts to reflect solo—or spark deep conversations with your team:

1. What part of your identity or leadership style is keeping your team stuck in their current zone?
2. If no one in your org believes creative work can shape business strategy—what have you done to prove them wrong?
3. Are you spending more time defending creative value… or demonstrating it at the business level?
4. If your team had total permission to lead, not just deliver—what would you stop doing first?
5. Who benefits from you staying small?

🔗 Links & Resources

• Emma Sexton on LinkedIn
• Inside Out® Community
• Download the Inside Out® Pathway