You DON'T have to be on social media for your business.

Yup, I said it. I’m a marketing coach, but I don’t believe posting on social media should be a foregone conclusion for a business.

How did that make you feel?

I see so many small business owners bogged down by the obligation of making content for social media - totally burnt out by the amount of content they need to create, and then it’s not actually making a difference to the bottom line.  And the reality is there are so many other ways of finding customers - many of them better - yet people still stay stuck in a kind of self-imposed social media jail without actually thinking of whether it’s adding value to their business.

The job of social media is to attract new customers to your business, to help them get to know you better and to keep you front of mind…is it doing that for you? if not, there will probably be other marketing channels and tactics that can do that better. Be open to new ways of working and give something else a go.

In my latest episode of Creative Slurp Podcast I give my views on social media:

• I explain why it’s not the be-all and end-all
• I talk about the big businesses that have already gone social free
• I show you how you can still get the benefits of social media without even having an account
• I spill the beans on two other methods of attracting customers and building your brand that I consider to be better
• I empower you to make the choice about social media that’s right for your business.

I'm not ‘anti-social media’ and yes, I do have social media accounts. But I also want to help business owners be intentional about making the best decision they can around their marketing strategy and where they spend their time.

Meet Sue Pryke - an award-winning ceramicist at the top of her game, with more than 20 years of ceramics design under her belt.

Sue still has so much passion and excitement about her craft and business - which is a joy and an inspiration to see.

in this episode we talked about Sue’s story, the importance of teaching creativity to kids, collaborating with chefs, what it’s like to see your face in Ikea, and the power of the Great British Pottery throwdown (on which Sue was actually a judge).

Enjoy!

Meet Roșie Greener, the founder of Good Daze jewellery - an independent brand that celebrates love, humour and positivity.  

Rosie started her jewellery brand several years ago after becoming disillusioned with her job designing for a corporate company. She’s now living the dream and running her brand full-time.

in this episode of Creative Slurp podcast, she talks about her journey, the importance of market research, feeling like an imposter in business and how she made her dream collaborations happen. Rosie’s mantra is not to take things personally in business, and I think that’s brilliant advice.

I really loved her honest and practical advice around building your business, and I think it's great reassurance that there is no shortcut to success in business, you just have to keep going, and good things will follow.

I hope this episode inspires you as much as it did me, enjoy :-)

You can find out more about Rosie and her jewellery brand on her website here.