Episodi

  • Ep. 84 A New Chapter

    Ep. 84 A New Chapter
    Jul 19 2022

    This week is my last episode of Cracking Content. I've absolutely loved every minute of producing and creating this podcast. It's been an incredible journey and I've loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul's passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to be inspired by walking and writing, ignite their creativity, and share their words and wisdom with the world.

    Connect with Claire:

    The Creatix Journey: https://creatrixjourney.com/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk

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    7 min
  • Ep. 83 Writing Tools and Techniques

    Ep. 83 Writing Tools and Techniques
    Jul 12 2022

    In this week's episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my clients, and I'd love to share them with you today. I'm going to cover the importance of allocating time to write, free writing, the Pomodoro technique and more.

    Episode Highlights:

    • (00.49) Writing is a muscle
    • (01:12) Find a writing routine that works for you
    • (02:08) Have someone check your work
    • (02:55) Join a writing group for accountability
    • (03:47) Practice free writing
    • (05:33) Connect with nature
    • (05:58) The Pomodoro technique

    Connect with Claire:

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk




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    8 min
  • Ep. 82 How to Come up With New Content Ideas

    Ep. 82 How to Come up With New Content Ideas
    Jul 5 2022

    In this week's episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be thinking about where your ideal audience is and what kind of content they like consuming.

    Episode Highlights:

    • (01:32) Focus on a detail
    • (02:26) Engage and talk to your audience
    • (03:35) Audiences love hearing about people's failures and successes
    • (04:09) Look at your metrics
    • (04:49) Create simples reels
    • (6:34) Use your existing content and reshare it
    • (06:49) You can crowdsource

    Connect with Claire:

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/
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    8 min
  • Ep. 81 How to Get Your Creative Mojo Back

    Ep. 81 How to Get Your Creative Mojo Back
    Jun 28 2022

    In this week's episode, I'm covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you're trying to fall asleep, reading a book or taking a shower but forcing it never works.

    Episode Highlights:

    • (01:14) Creative blocks can arise for many different reasons
    • (01:49) Walk it out
    • (03:00) Walking in the great outdoors is the perfect combination to empty the mind, get inspired and come up with new creative ideas
    • (03:50) Taking a walk can take the stress of the creative block away
    • (05:07) Could a nature prescription really help your mental health?
    • (05:26) Nature connection and creativity tips

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

    Connect with Claire:

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk

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    7 min
  • Ep. 80 How To Be a More Productive Writer

    Ep. 80 How To Be a More Productive Writer
    Jun 21 2022

    In this week's episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a deadline. So I am very deadline driven. So the first thing I would say if you are using a tool like Asana or Trello is to set yourself writing deadlines. If you want to write a book by the autumn, figure out how many words you need to write and set yourself deadlines and the same for a blog or social media content.

    Episode Highlights:

    • (01:29) Show up for writing the same way that you show up for every part of your business
    • (02:09) Reward yourself
    • (02:41) Get yourself a writing coach
    • (03:37) Join accountability groups
    • (04:33) Use the Pomodoro technique
    • (06:00) The more that you write, the better you get
    • (06:27) Connecting with nature has proven to improve your attention
    • (07:54) It's my absolute mission to get more people out walking and writing

    For more information on the 21-Day Walking and Writing Experience go to: https://creatrixjourney.com/21-day-walking-and-writing-experience/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

    Connect with Claire:

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk

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    10 min
  • Ep. 79 How to Start Writing Creatively

    Ep. 79 How to Start Writing Creatively
    Jun 14 2022

    In this week's episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively.

    Writing creatively makes you a much better content creator, which is why I'm going to delve deep into this today, because the more creatively you write, the more people you can connect with, and the more ideas that you share that no one else has, the more interest people will have in you and your business and the skills and offerings, products, and services that you are selling.

    Episode Highlights:

    • (01:52) Writing creatively will enable people to understand your story
    • (02:49) What's holding you back and the tools that can help you
    • (04:26) Start journaling
    • (06:12) Why is journaling good?
    • (07:51) Keep reading
    • (09:18) Joining a writing group or workshop
    • (10:18) Take a mindful walk
    • (11:51) When you're trying to develop a writing practice set up a schedule

    For more tips on how to write creatively read this blog: https://creatrixjourney.com/how-to-start-writing-creatively/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

    Connect with Claire:

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk






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    14 min
  • Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

    Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney
    Jun 7 2022
    This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she's made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose. Episode Highlights: (02:08) Laura's background(03:12) Laura's experience on the Awaken the Creatrix course(05:46) It's been a therapeutic space(06:47) Often when we walk in nature we're not mindful(08:10) If I had known writing would affect me like this I would have done it years ago(09:01) Having you guide us is amazing(09:37) We're on a wider mission but in this safe circle Connect with Claire: To find out more about the six-week online Awaken the Creatrix course that starts in September go to https://creatrixjourney.com/online-course-in-creative-writing/ To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/ Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/ Email: claire@clairewinter.info To find out about 1:1 content coaching go to: www.clairewinter.info Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk About Laura Gurney: I have literally never aspired to be a 'marketer' and yet, here I am, a 'Digital Marketer' working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of 'Fake or Fortune' & 'Britain's Lost Masterpieces' fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a 'people person', helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn't been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference. I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material. One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire's writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily. Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way!
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    13 min
  • Ep. 77 Creating Conversations With Your Content

    Ep. 77 Creating Conversations With Your Content
    May 31 2022

    In this week's episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services.

    Episode Highlights:

    • (01:34) Share your story
    • (03:07) Social media is a great way to amplify core content
    • (03:38) Interview your clients
    • (04:46) Think about a new angle
    • (05:36) Ask your audience what kind of content they want
    • (06:10) Weave your expertise into your brand message
    • (06:44) Utilize hashtags
    • (07:13) Relatable content allows us to connect



    Connect with Claire:

    Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

    Email: claire@clairewinter.info

    To find out about 1:1 content coaching go to: www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk



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    8 min