In today’s episode of Masala Trails, we explore the fusion based music platform Coke Studio- its inception, significance, and reception. Coke Studio has brought a social movement in the realm of music industry by fusing the global and the local. It also appeals deeply to the emotional sensibilities of the South Asian populace. Ms. Makhfi has explored various aspects of Coke Studio Pakistan in her article “Coke Studio Pakistan: An Ode to Eastern Music with a Western Touch.” The political pretext underlying the foundation of Coke Studio is discussed in her article and we deal with it in detail in this episode. Shahwar Kibria Makhfi is a PHD scholar at UCLA Herp Albert School of Music. She is also an ethnographer and qualitative researcher working with Muslim hereditary practitioners of Islamic liturgical and non-liturgical music in Uttar Pradesh. In this episode, she focuses on the continuities and changes between the compositions of Coke Studio and earlier Islamic musical traditions. You can find Ms. Shahwar Kibria Makhfi here: https://schoolofmusic.ucla.edu/people/shahwar-kibria-maqhfi/ Join us as we embark on this captivating journey, where we bridge the gap between academia and public discourse, shedding light on the history, implications, and significance of caste in South Asia.We invite you to engage with us on social media, share your thoughts and experiences, and join the conversation. You can write to us on ergostudiosin@gmail.com Your support is invaluable, so please consider leaving a review on your favorite podcast platform. Email: ergostudiosin@gmail.com ; Website : www.ergostudios.net Insta : @ergo_studios Twitter: @ergo_studios Thank you for tuning in to Masala Trails, where we uncover the diverse cultures and challenges of the region. Stay tuned for more thought-provoking episodes in the future. 🔥 Support Masala Trails:If you enjoy our podcast and would like to support us, you can buy us a virtual coffee through our 'Buy Me a Coffee' page. Your contribution directly fuels the production and growth of Masala Trails, allowing us to continue bringing you engaging episodes that explore the intricacies of South Asia. Join us on this intellectual journey by visiting www.ergostudios.net/support-us and show your support today! Produced By Ergo Studios Episode Hosted By Srushti Sharma