Episodi

  • The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand

    The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand
    Feb 20 2026

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    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://www.solobrandblueprint.com


    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

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    11 min
  • How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products

    How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products
    Feb 15 2026

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    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
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    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

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    17 min
  • The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep

    The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep
    Feb 6 2026

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    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Mostra di più Mostra meno
    17 min
  • How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect

    How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect
    Jan 30 2026

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    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
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    13 min
  • The Rise & Fall of Toys R Us | The Psychology Behind Its Failure

    The Rise & Fall of Toys R Us | The Psychology Behind Its Failure
    Jan 22 2026

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    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Mostra di più Mostra meno
    17 min
  • Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology

    Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology
    Jan 15 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Mostra di più Mostra meno
    13 min
  • Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes

    Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes
    Jan 5 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Mostra di più Mostra meno
    11 min
  • Greatest Hits: How Psychology Built Febreze Into a $1B Brand

    Greatest Hits: How Psychology Built Febreze Into a $1B Brand
    Jan 2 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Mostra di più Mostra meno
    10 min