Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income.

This episode originally aired on February 17, 2025.

In This Episode You'll:

1. Get my story of adding additional streams of income to my business
2. Hear about the three distinct shifts that needed to happen in my business
3. Learn how affiliate marketing has changed the game for me as a business owner

Today’s episode is brought to you by my Affiliate Marketing Jumpstart Guide. I’ve developed an affiliate marketing strategy that has brought me freedom in my business and I’m sharing this strategy in my free guide!

Find it quickly:

3:16 - The shift in my heart and mind

5:17 - The books that helped me to shift

5:57 - The shift in my content

9:43 - The shift in my offers

16:45 - The power of affiliate marketing

Mentioned in this Episode:

Ep 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started

The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Read the full show notes from today’s episode HERE.

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Facebook: facebook.com/joymichellephotography

Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better?

The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move.

Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more.

In this Episode:

• Why diversification is a power move, not a pivot
• The difference between reactive and strategic income expansion
• How to expand beyond client work without losing your identity or burning everything down

Find It Quickly:

00:00 - Why diversifying your income can feel uncomfortable (and totally normal)

02:16 - Wanting more money ≠ falling out of love with photography

07:11 - How one income stream can quietly drain your creativity

13:31 - Protecting your energy, boundaries, and joy

20:11 - Aligned ways photographers can diversify without burning out

26:46 - Seeing diversification as growth, not quitting

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Every day in business and life, we make hundreds of decisions, both big and small. If you’ve ever wondered how to choose what truly matters when everything feels important, this episode is for you. I’m unpacking exactly how I make choices in my business and life from a place of clarity, confidence, and alignment (without burnout or guilt).

Today’s episode was inspired by an audience question about how to decide what to say yes to when so many things feel worthy of our attention. I walk through the internal process I use, from defining priorities and identifying seasons to journaling, praying, and even sleeping on decisions before choosing. I share personal stories about opportunities I passed on because they weren’t aligned with where I was going or the season I was in, and how those choices shaped who I’m becoming.

In this Episode:

• Explore a framework for choosing what truly matters
• Hear questions to ask yourself before saying yes
• A mindset shift that removes perfection and replaces it with direction

Find It Quickly

• 0:59 - Listener's Question: What to Focus On?
• 02:52 - Personal Stories: Making Tough Choices
• 07:30 - Defining Priorities and Values
• 19:19 - Practical Steps for Decision Making

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re booked, busy, and still not seeing the income you want, It’s time to pause and take a closer look at your business. In today’s episode, we’re taking you on a guided audit to help you identify what’s working, what’s not, and where small shifts could make the biggest difference. We’ll look at the core areas of your business so you can focus your time and energy on what actually moves the needle in this next season.

In this episode:

• The #1 revenue mistake I see creatives make and how to fix it
• Why leads aren’t converting (and what to audit in your content)
• The invisible systems draining your energy and time

In this Episode:

• 0:00 - Welcome to your 2026 guided business audit!
• 1:27 - You’re doing a lot right, but…
• 3:23 - Your revenue check
• 5:44 - Go to where your leads and client flow point you
• 6:56 - Where and how are you showing up
• 10:26 - Build clarity around your packages
• 13:43 - Don’t ignore your systems and processes.
• 17:58 - What discoveries have you made in your business?

Mentioned in this Episode:

• 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started: joymichelle.co/photographer-multiple-income-streams
• 160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer): joymichelle.co/3-revenue-streams-2026
• 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire: joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire
• 53: 10 Tips for Using Instagram Stories to Attract Clients and Grow Your Small Business: https://joymichelle.co/10-tips-for-instagram-stories/
• 131: 7 Content Ideas to Boost Your Visibility & Brand Authority: https://joymichelle.co/7-content-ideas-visibility/
• HoneyBook: joymichelle.co/honeybook
• Notion: joymichelle.co/notion

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you've ever said, “I just need more visibility,” this episode is for you. What if your problem isn’t in your reach, but instead it’s what happens after someone reaches out?

You don’t just need more eyeballs on your brand. You need a process that converts the eyeballs into bookings. In this episode, we're talking about the invisible sales leak that could be quietly costing you thousands in lost revenue and how to fix it today.

Find It Quickly

• 2:53 - The five reasons a sales leak happens
• 3:11 - Reason #1: Response time is too long
• 4:00 - Reason #2: A meh response
• 4:26 - Reason #3: There is no nurture sequence or follow up
• 5:09 - Reason #4: No call to action
• 5:58 - Reason #5: Lack of personalization
• 7:29 - The prompts to seal your sales leak
• 8:19 - The three step fix to keeping your leads warm and booking them
• 10:44 - Here’s how you sharing your pricing
• 11:42 - Always respond to questions

Mentioned in this Episode:

• The Knot
• Episode 163: 5 Questions I Would Ask You If I Were Your Business Coach
• @joyymichelle

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Feeling stuck under the weight of old content expectations? Let’s reset that. If you’ve been creating content for a while, you’ve likely evolved—personally, professionally, and energetically. Your business may have shifted. Your offers may have changed. Maybe your voice has gotten bolder, wiser, or simply more you. And yet, your content? It still feels stuck in the past.

This tension between who you are now and how you're still showing up online is something I see constantly with my coaching clients. They’ve grown, but their content hasn’t. When we dig a little deeper, it’s rarely about strategy. It’s about mindset.

Let’s talk about why that happens, what it really means, and how to start showing up again in a way that feels fresh, aligned, and deeply authentic.

In this episode:

• Why your current audience might be the reason you’re hesitating to show up differently.
• A mindset shift to help you reset and experiment with your content confidently.
• Three truths to help you create consistent, creative content without needing permission.

Find It Quickly:

0:00 - The five minute mindset reset episode is here!

0:42 - The mindset pieces showing up in your content

2:38 - Shift your mindset to show up in a new way

4:07 - Final reminders to rethink your content for 2026

5:21 - The last three questions

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

You’re not burnt out. If anything, you’re probably resentful. There’s an emotion many creative business owners carry into the new year without even realizing it: creative resentment. It comes from the quiet frustration that grows when you’re underpaid, overbooked, and undervalued—and no one is talking about it.

In this episode, I break down what creative resentment actually is, how it creeps in, and how to release it so you can move into 2026 with clarity and confidence. Listen in as I share the three key reflection questions that every creative entrepreneur should ask themselves before setting goals or pricing for the new year.

In this episode:

1. How creative resentment shows up—and why it’s not your fault.
2. The boundary leaks and unsaid expectations that fuel resentment.
3. Three powerful reflection questions to reset your mindset and business for the new year.

Find It Quickly:

01:26 - Defining Creative Resentment

02:25 - Identifying the Causes of Resentment

03:19 - Reflecting on the Past Year

04:15 - Three Questions to Release Resentment

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

This year taught me more than I ever expected. There were wins, challenges, business growth, motherhood, maternity leave, and more. In this episode, I’m walking you through my full Year in Review, highlighting what worked, what didn’t, the surprising lessons learned, and what I’m taking into 2026 with renewed clarity and intentional focus.

Listen in as I share insights from a year that included launching a new offer, scaling systems, taking a 12‑week paid maternity leave, and showing up again with more resilience than ever. Whether you’re wrapping up your year or beginning your planning, this episode is your invitation to take meaningful stock of your own business.

In this Episode:

• Big wins in business and strategy that moved the needle in 2025
• Honest lessons from things that fell flat
• Why reviewing your year matters — not just for numbers, but for perspective

Today's episode is brought to you by Forewarn:

If you often meet clients in private homes or unfamiliar places, FOREWARN helps you verify identities and assess risk before meeting in person. Just enter a phone number for instant identity information — visit forewarn.com to learn how you can prepare and stay safe.

Find It Quickly:

00:46 - Reflecting on Business Practices

01:41 - Podcast Introduction and Personal Journey

03:33 - CEO Review and Yearly Reflection

05:17 - Wins and Successes of 2025

12:14 - Challenges and Lessons Learned

18:06 - Highs and Lows of the Year

24:04 - Looking Forward to 2026

Mentioned in this Episode:

Affiliate Boss

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>