The VP and VDS of TBSL? To crack the code, listen in to this very special episode of our MediaCast podcast series which features distinguished professional C R Kulkarni, Vice President of Marketing and Strategic Sourcing at Tata Bluescope Steel (TBSL) -- a beacon of excellence in the steel sector in India. In conversation with host Pavan R Chawla

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CR, as Kulkarni is popularly known, provides an illuminating glimpse into TBSL's marketing and branding strategy, which centers around their unparalleled product offerings including color-coated steel products tailored for the construction segment.

From Shelter For All to launching the knowledge-packed newsletter, Tableau Talk and more, TBSL's initiatives are not just about business, but about creating sustainable value for communities and stakeholders alike.

C R Kulkarni’s leadership philosophy is rooted in humility and a deep sense of responsibility, empowered by his phenomenal experience in leading various functions in the metallurgical space. He serves as a guiding light for aspiring business- and function leaders across the steel sector in India and beyond, and hence we are delighted to bring you this deep-dive conversation with the very same CR, as he is fondly known.

We hope you enjoy the conversation.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

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Thanks for your time. We'll be happy to hear from you.