Marketing isn’t just a piece of your business strategy. It can be the difference between growth and getting left behind.

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Becky Freemal, Chief Marketing Officer and Founder of The Market Exec for a practical and insightful conversation on marketing fundamentals that every business should understand.

From building a strong foundation to staying consistent with your messaging, Becky breaks down the core elements that drive visibility, trust, and long term success. The discussion highlights why marketing is not optional in today’s landscape and how businesses can position themselves to stand out in competitive markets.

Whether you are just getting started or looking to refine your strategy, this episode offers clear, actionable insights to help you market your business with purpose and confidence. Watch or listen now to learn how the right approach to marketing can set your business up for sustained success.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests.

Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, Julie Wheeler sits down with Allen Lawrence, General Manager of the Salem RidgeYaks to discuss the team’s transition from the Salem Red Sox into a bold new identity.

Allen shares insight into what sparked the rebrand, the strategy and thought process behind the change, and how the organization is working to connect with fans in a new and meaningful way. The conversation also looks ahead to the upcoming season, what supporters can expect at the ballpark, and how the team is building excitement across the region.

From branding and community engagement to the future of baseball in the Roanoke Valley, this episode offers a behind the scenes look at a major moment for a local franchise. Watch or listen now to hear the full story.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests.

Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Brand Identity

Rebrand

Minor League Baseball

Salem RidgeYaks

BBB

Marketing

Your website is often your first impression — is it working for your business, or against it?

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined by returning guest Jen Slightham, CEO of 434 Marketing in Lynchburg, for a timely conversation on optimizing your online presence.

From building a strong, recognizable brand to ensuring your website is functional, user-friendly, and effective, this episode dives into what businesses need to succeed in today’s digital landscape. Julie and Jen discuss common website pitfalls, the importance of keeping your site current and competitive, and how your online presence can directly impact credibility, visibility, and growth.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Small Business

Online Presence

Websites

Branding

Digital Footprint

What does it take to lead and innovate in today’s building industry?

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, BBB President and CEO Julie Wheeler sits down with Alicia Smith, VP and COO of F&S Building Innovations in Roanoke to discuss leadership, workforce challenges, operational strategy, and how innovation is shaping the future of construction in our region.

From building strong teams to staying competitive in a changing market, this conversation offers valuable insight for business owners, professionals, and anyone interested in regional growth.

Listen now and discover how strong leadership drives lasting impact.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Leadership

Trades

Construction

Workforce Development

Business Innovation

Women in Leadership

In the latest episode of the Business & Beyond Podcast from BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Bob Fetzer of Building Specialists, Inc. for a timely and impactful discussion on labor shortages and what they mean for our region. From construction sites to skilled trades across Western Virginia, businesses are feeling the pressure. But what’s really driving the shortage? Is it a pipeline problem, a perception issue, generational shifts, or something deeper?

Julie and Bob explore the root causes behind today’s skilled labor shortages and how workforce gaps are impacting projects, pricing, and local economic growth. They address the misconceptions surrounding careers in the trades and highlight the very real opportunities available for individuals considering a path into skilled labor. The conversation also dives into the resources, training programs, and entry points available for the next generation of workers who are ready to build meaningful, high-demand careers.

This episode goes beyond headlines and focuses on real solutions, real stories, and real opportunities. Whether you’re a business owner struggling to hire, a parent helping guide career decisions, or someone considering a new professional direction, this conversation offers valuable insight into the future of our workforce and the economic strength of Western Virginia.

If you care about the sustainability and growth of our region, this is an episode you won’t want to miss. Watch or listen now and join the conversation shaping the future of skilled labor in our community.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Skilled Trades

Labor Shortages

Construction

Southwest Virginia

Western Virginia

Small Business

What does it take to keep a family business thriving for nearly a century and still growing strong in the 21st century?

In this episode of the Business & Beyond Podcast, BBB Serving Western Virginia President and CEO Julie Wheeler sits down with Matt and Cindy Shelor of John T. Morgan Roofing and Sheet Metal Company for a compelling conversation about legacy, leadership, and longevity.

As stewards of a nearly 100 year old family business, Matt and Cindy share how the company has evolved across generations, adapted to industry and economic changes, and remained grounded in values that stand the test of time. From navigating modernization to preparing the next generation for success, this episode offers a real world look at what it means to sustain a multi generational business in today’s fast changing marketplace. If you are passionate about family businesses, long term growth, or creating a legacy beyond the bottom line, this is an episode you will not want to miss.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Legacy

Family Business

Small Business

Sustainability

Multi-Generational Business

In this episode, host Julie Wheeler is joined by Wayne Firebaugh of Wayne Firebaugh, Inc. The conversation dives into the key business tax reforms taking effect in 2026, breaking down what they mean for small business owners and leaders. Julie and Wayne unpack the practical impacts of the changes, strategies for navigating new tax requirements, and considerations for planning and growth.

Whether you’re preparing for tax season or shaping your long-term business strategy, this episode offers clear insights and actionable takeaways to help your organization stay ahead.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Taxes

Tax Reform

Business Taxes

Tax Preparation Tax Planning Business Tips

On the Season 2 debut episode of the Business & Beyond Podcast, President and CEO Julie Wheeler sits down with Sammy Oakey III, President of Oakey's Funeral Service and Crematory in Roanoke, VA, to discuss the importance of marketplace consistency in the business world and how finding your voice can make you the next trusted leader in your community.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Marketing

Multi-generational Business

Family Business

Leadership

Branding

Marketplace Trust