Marketing isn’t just a piece of your business strategy. It can be the difference between growth and getting left behind.

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Becky Freemal, Chief Marketing Officer and Founder of The Market Exec for a practical and insightful conversation on marketing fundamentals that every business should understand.

From building a strong foundation to staying consistent with your messaging, Becky breaks down the core elements that drive visibility, trust, and long term success. The discussion highlights why marketing is not optional in today’s landscape and how businesses can position themselves to stand out in competitive markets.

Whether you are just getting started or looking to refine your strategy, this episode offers clear, actionable insights to help you market your business with purpose and confidence. Watch or listen now to learn how the right approach to marketing can set your business up for sustained success.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests.

Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, Julie Wheeler sits down with Allen Lawrence, General Manager of the Salem RidgeYaks to discuss the team’s transition from the Salem Red Sox into a bold new identity.

Allen shares insight into what sparked the rebrand, the strategy and thought process behind the change, and how the organization is working to connect with fans in a new and meaningful way. The conversation also looks ahead to the upcoming season, what supporters can expect at the ballpark, and how the team is building excitement across the region.

From branding and community engagement to the future of baseball in the Roanoke Valley, this episode offers a behind the scenes look at a major moment for a local franchise. Watch or listen now to hear the full story.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests.

Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Brand Identity

Rebrand

Minor League Baseball

Salem RidgeYaks

BBB

Marketing

Your website is often your first impression — is it working for your business, or against it?

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined by returning guest Jen Slightham, CEO of 434 Marketing in Lynchburg, for a timely conversation on optimizing your online presence.

From building a strong, recognizable brand to ensuring your website is functional, user-friendly, and effective, this episode dives into what businesses need to succeed in today’s digital landscape. Julie and Jen discuss common website pitfalls, the importance of keeping your site current and competitive, and how your online presence can directly impact credibility, visibility, and growth.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Small Business

Online Presence

Websites

Branding

Digital Footprint