Episodi

  • Episode 10:The Human Algorithm: Reprogramming How You Think About AI

    Episode 10:The Human Algorithm: Reprogramming How You Think About AI
    Oct 30 2025
    AI isn’t replacing us, it’s rewriting the rules for how we create, decide, and grow. But before you can harness its power, you have to rewrite something deeper: your own mental code. In this episode of Burn The Manual, Nick Adams, owner and CEO of Web Vitality, unpacks what it means to integrate AI into your business and your life. This isn’t another hype-fueled chat about tools or trends; it’s a conversation about thinking differently. We explore how AI is reshaping creative workflows, decision-making, and even personal habits, and why your mindset is now the ultimate competitive advantage. Because the future won’t belong to those who know how to use AI, it’ll belong to those who know how to think with it.
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    1 ora e 9 min
  • Episode 9: The Great Decoupling: When Impressions Lie

    Episode 9: The Great Decoupling: When Impressions Lie
    Sep 25 2025
    Impressions are skyrocketing, clicks are tanking, and SEO metrics that once told a clear story now read like a funhouse mirror. In this episode, we unpack the Great Decoupling, which shows how AI-driven search has severed clicks from impressions, turning once-reliable KPIs into hollow vanity metrics. We dig into what this means for marketers, why conversions and brand mentions matter more than ever, and how to thrive in a world where Google owns the top of the funnel.
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    39 min
  • Episode 8: Micro Paywalls, Macro Consequences

    Episode 8: Micro Paywalls, Macro Consequences
    Sep 11 2025
    Cloudflare just lit a match under the SEO world with Pay-Per-Crawl. For the first time, creators can charge AI crawlers for access to their content, raising big questions about who really controls the web. In this episode, we dig into micro paywalls, the future of search, and what it all means for your brand
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    28 min
  • Episode 7: The Cost of Not Knowing

    Episode 7: The Cost of Not Knowing
    Jul 17 2025
    In this episode of Burn The Manual, we dive deep into the often-debated topic of marketing budget cuts during financial constraints. We explore why marketing is frequently the first expense to be reduced and discuss the long-term impacts of such decisions. We emphasize the importance of understanding metrics like ROI and LTV to CAC ratios, and how these can influence marketing strategies. We also highlight the critical role of marketing in integrating with sales and product teams to ensure a cohesive business strategy. Through our conversation, we underscore the value of having a dedicated marketing team or agency to navigate the complexities of modern marketing. Join us as we challenge conventional wisdom and offer insights into making informed marketing decisions that align with broader business goals.
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    26 min
  • Episode 6: One Post, A Thousand Lives

    Episode 6: One Post, A Thousand Lives
    Jul 10 2025
    Your best content is collecting dust—and costing you. In this episode, we break down why refreshing and repurposing content isn’t just smart, it’s survival. From turning blogs into TikToks to gamifying old ideas, we explore how to give your best work new life across every channel. Welcome to the remix era.
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    17 min
  • Episode 5 - Automation Is Not AI: Stop Plugging the Future Into the Past

    Episode 5 - Automation Is Not AI: Stop Plugging the Future Into the Past
    Jul 3 2025
    Everyone’s chasing AI, but most are just duct-taping it to broken systems. In this episode, we break down the difference between automation and actual intelligence—and why slapping AI on legacy processes won’t save you. We talk HubSpot, process mapping, and what it really takes to build workflows that scale. Spoiler: it starts by burning your old assumptions.
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    32 min
  • Episode 4 - Test Everything. Trust Nothing.

    Episode 4 - Test Everything. Trust Nothing.
    Jun 26 2025
    In this episode of Burn The Manual, Josh and Nick dive into the nuanced world of testing in marketing. Join us as we debate the importance of testing, particularly in paid media, and when it might be unnecessary. We explore the pitfalls of testing for testing's sake and emphasize the need for clear goals to guide our efforts. We also discuss the intricacies of setting up effective campaigns, from choosing the right elements to test, to understanding the impact of spend and complexity on results. Our conversation touches on the challenges of balancing cost per click with conversion goals and the critical role of patience in achieving marketing success. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights into optimizing your strategies without breaking what's already working. Tune in for a thought-provoking discussion that challenges conventional wisdom in marketing testing. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    25 min
  • Episode 3 - Not For Everyone: The Power of Choosing Your Audience

    Episode 3 - Not For Everyone: The Power of Choosing Your Audience
    Jun 26 2025
    Think your product is for everyone? Think again. In this episode of Burn The Manual, Nick and Josh break down why defining who shouldn’t buy from you is just as important as knowing who should. From word of mouth to channel fit, we explore why the best brands are unapologetically selective.
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    23 min