Episode 4 - Test Everything. Trust Nothing.

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Episode 4 - Test Everything. Trust Nothing.

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In this episode of Burn The Manual, Josh and Nick dive into the nuanced world of testing in marketing. Join us as we debate the importance of testing, particularly in paid media, and when it might be unnecessary. We explore the pitfalls of testing for testing's sake and emphasize the need for clear goals to guide our efforts. We also discuss the intricacies of setting up effective campaigns, from choosing the right elements to test, to understanding the impact of spend and complexity on results. Our conversation touches on the challenges of balancing cost per click with conversion goals and the critical role of patience in achieving marketing success. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights into optimizing your strategies without breaking what's already working. Tune in for a thought-provoking discussion that challenges conventional wisdom in marketing testing. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.

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