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Built Local

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The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

© 2026 Built Local
Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • How She's Growing Her 400+ Customers Poop Scooping Business pricing, retention, route denisity
    Oct 19 2026

    💸 Get More Customers From Google: https://www.reviewharvest.com/local-authority/

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    Emily from Big Business Scoopers shares how she took over her family’s New Jersey pooper scooper business, started in 2003, and now serves 400+ recurring customers across three service areas. She explains why she raised prices and tightened her routes even though she knew she’d lose customers, how she survived losing two scoopers in one week, and why customer care and community events drive her growth. She also reveals how Review Harvest helped take Big Business Scoopers from 60–70 Google reviews in May to nearly 200.

    Check them here:
    https://www.bigbusinessscoopers.com/
    https://www.instagram.com/bigbusinessscoopers
    https://www.facebook.com/bigbusinessscoopers/

    What This Video Covers
    🏡 Taking over and growing a 20+ year family pet waste removal business
    🗺️ Spotting when your routes get messy and tightening them for better route density
    👥 Surviving a sudden staffing crisis and hiring three new scoopers fast
    💰 Why a small price increase can double your profit, even if some customers leave
    🤝 The “happy goodbye” and handling cancellations professionally
    🐶 Using pet adoption events and local pet businesses to drive referrals
    ❤️ Keeping customers for years with fast, warm, personal customer service
    ⭐ How Review Harvest grew Big Business Scoopers from 60–70 reviews to nearly 200

    Timestamps
    00:00 — Surviving a staffing crisis
    00:47 — Meet Emily from Big Business Scoopers
    01:12 — How Emily’s family got into poop scooping
    04:44 — From temporary helper to owner
    05:49 — Commuting to scoop and launching South Jersey
    08:03 — From paper binders to 400+ customers
    10:01 — Signs it’s time to tighten routes and raise prices
    11:34 — How routes get messy over time
    15:01 — Restructuring routes while hiring three scoopers
    17:06 — Doing the next thing under pressure
    18:44 — Knowing when to raise prices
    20:30 — Why a 10% price increase can double your profit
    21:50 — Why you shouldn’t fear losing customers
    23:17 — The happy goodbye
    24:08 — Where Big Business Scoopers gets customers
    25:37 — Restarting Google Ads
    26:17 — Pet adoption events and community marketing
    29:09 — Building relationships with local pet businesses
    30:24 — Doing one marketing channel well
    32:05 — Keeping 400+ customers happy
    36:22 — Part business owner, part therapist
    37:31 — Common poop scooping misconceptions
    39:55 — Emily’s Review Harvest experience
    41:55 — Where to connect with Big Business Scoopers

    #PooperScooper #PetWasteRemoval #DogPoopRemoval #HomeServiceBusiness #FamilyBusiness #BusinessGrowth #Pricing #CustomerRetention #RouteDensity #CustomerService #Hiring #LocalMarketing #GoogleReviews #ReviewHarvest #Entrepreneurship #BigBusinessScoopers


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    43 min
  • Get Customers By Placing Thousands of Door Hangers with a Few Clicks (Cody from HangSnap)
    Oct 13 2026

    💸 Get More Customers From Google: https://www.reviewharvest.com/local-authority/

    ⭐️ Get More Google Reviews on Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    Cody, owner of HangSnap, shares how he grew his lawn care business to 150+ clients with door hangers, yard signs, and Google reviews. He then built HangSnap, a done-for-you door hanger platform. HangSnap recruits local canvassers, targets the neighborhoods you pick on a map, and gives you photo proof of every door. Cody covers door hanger design, offers that convert, targeting, and using door hangers to build route density.

    Check them here:
    https://hangsnap.com/

    What This Video Covers
    🚪 Why door hangers stand out when Facebook ads and mailboxes are crowded
    🗺️ Targeting specific neighborhoods instead of blasting a whole city
    📸 Getting photo proof that every door hanger was delivered
    👥 Running door hanger campaigns without hiring and managing a canvassing team
    🎯 What makes a high-converting door hanger: headline, branding, and offer
    🔁 Why consistency and repeated touches beat one-time blasts
    🚛 Using door hangers to fill gaps in your routes and improve profitability
    ⭐ Why door hangers, yard signs, and Google reviews were Cody's three pillars of growth

    Timestamps
    00:00 — Why door hangers still work
    00:44 — Meet Cody from HangSnap
    01:17 — How Cody got his first lawn care clients
    03:06 — From lawn care to HangSnap
    04:30 — Building a software platform with AI
    05:33 — How HangSnap recruits canvassers
    06:44 — How the HangSnap process works
    08:34 — Mapping your target neighborhoods
    09:10 — What a door hanger campaign costs
    10:04 — Which industries see the best results
    12:45 — What makes a high-converting door hanger
    14:22 — Consistent branding and multiple touches
    15:05 — Offers that work on door hangers
    15:58 — Why volume and frequency matter
    17:27 — Hyper-local targeting vs. Facebook ads
    19:20 — Saturating a few neighborhoods vs. spraying everywhere
    20:12 — Building route density with door hangers
    21:48 — Five-arounds and freeing up your crew
    24:17 — How canvassers cover a neighborhood
    26:44 — How to get started with HangSnap

    #DoorHangers #LocalMarketing #GuerrillaMarketing #HomeServiceBusiness #LawnCare #PressureWashing #PestControl #PetWasteRemoval #LeadGeneration #RouteDensity #SmallBusinessMarketing #GoogleReviews #ReviewHarvest #Entrepreneurship #HangSnap

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    27 min
  • From 0 to 2,700 Customers Poop Scooping?! (How he makes millions scooping dog sh*t)
    Oct 8 2026

    💸 Get More Customers From Google: https://www.reviewharvest.com/local-authority/

    ⭐️ Get More Google Reviews on Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    William from Swoop Scoop shares how he grew a pooper scooper company from zero to 2,700 customers across multiple states. He covers Facebook and Google ads, yard signs, hiring, pay for performance, annual billing, price increases, upsells, and premium positioning. He also explains why he founded Poop Scoop Millionaire and how Review Harvest makes it easy to collect reviews as Swoop Scoop opens new locations, with 1,600+ reviews and counting.

    Check them here:
    https://swoopscoop.com/
    https://www.skool.com/poop-scoop-millionaire
    https://www.youtube.com/@poopscoopmillionaire

    What This Video Covers
    🚀 Growing a pet waste removal business from 0 to 2,700 customers
    📈 Using Facebook ads, Google ads, SEO, truck wraps, and yard signs to build a marketing flywheel
    🎯 What to focus on to grow from 15 customers to 100+
    👥 Hiring, training, and paying scoopers on performance
    💰 Using quarterly and annual billing to boost cash flow and reduce churn
    📬 Raising prices without losing customers
    🏆 Positioning as the premium, least risky company in your market
    ⭐ How Review Harvest keeps reviews coming in as Swoop Scoop opens new locations

    Timestamps
    00:00 — The brutal early days
    00:19 — Meet William from Swoop Scoop
    00:58 — How William got into pooper scooping
    02:27 — Getting the first customers
    03:51 — Professionalizing the business
    04:56 — Top marketing channels and the flywheel
    05:33 — Growing from 15 to 100+ customers
    06:47 — Current customer count and growth goals
    07:13 — How Poop Scoop Millionaire started
    08:24 — Biggest mistakes and growth plateaus
    10:25 — What makes a business partnership work
    11:36 — Hiring and training for scale
    12:53 — Recruiting and pay for performance
    14:28 — The customer journey from ad to recurring client
    16:21 — How to raise prices without losing customers
    17:13 — Keeping customers happy and reducing churn
    18:36 — When to add upsells
    19:56 — The future of the pet waste removal industry
    20:49 — The marketing moves that paid off most
    22:27 — Reactivation campaigns that work
    23:47 — Positioning as the premium, least risky option
    25:41 — William's Review Harvest experience
    26:07 — Where to connect with William

    #PooperScooper #PetWasteRemoval #DogPoopRemoval #HomeServiceBusiness #BusinessGrowth #Marketing #LeadGeneration #FacebookAds #GoogleAds #Hiring #CustomerRetention #GoogleReviews #ReviewHarvest #Entrepreneurship #SwoopScoop #PoopScoopMillionaire

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    27 min
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