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William from Swoop Scoop shares how he grew a pooper scooper company from zero to 2,700 customers across multiple states. He covers Facebook and Google ads, yard signs, hiring, pay for performance, annual billing, price increases, upsells, and premium positioning. He also explains why he founded Poop Scoop Millionaire and how Review Harvest makes it easy to collect reviews as Swoop Scoop opens new locations, with 1,600+ reviews and counting.

Check them here:
https://swoopscoop.com/
https://www.skool.com/poop-scoop-millionaire
https://www.youtube.com/@poopscoopmillionaire

What This Video Covers
🚀 Growing a pet waste removal business from 0 to 2,700 customers
📈 Using Facebook ads, Google ads, SEO, truck wraps, and yard signs to build a marketing flywheel
🎯 What to focus on to grow from 15 customers to 100+
👥 Hiring, training, and paying scoopers on performance
💰 Using quarterly and annual billing to boost cash flow and reduce churn
📬 Raising prices without losing customers
🏆 Positioning as the premium, least risky company in your market
⭐ How Review Harvest keeps reviews coming in as Swoop Scoop opens new locations

Timestamps
00:00 — The brutal early days
00:19 — Meet William from Swoop Scoop
00:58 — How William got into pooper scooping
02:27 — Getting the first customers
03:51 — Professionalizing the business
04:56 — Top marketing channels and the flywheel
05:33 — Growing from 15 to 100+ customers
06:47 — Current customer count and growth goals
07:13 — How Poop Scoop Millionaire started
08:24 — Biggest mistakes and growth plateaus
10:25 — What makes a business partnership work
11:36 — Hiring and training for scale
12:53 — Recruiting and pay for performance
14:28 — The customer journey from ad to recurring client
16:21 — How to raise prices without losing customers
17:13 — Keeping customers happy and reducing churn
18:36 — When to add upsells
19:56 — The future of the pet waste removal industry
20:49 — The marketing moves that paid off most
22:27 — Reactivation campaigns that work
23:47 — Positioning as the premium, least risky option
25:41 — William's Review Harvest experience
26:07 — Where to connect with William

#PooperScooper #PetWasteRemoval #DogPoopRemoval #HomeServiceBusiness #BusinessGrowth #Marketing #LeadGeneration #FacebookAds #GoogleAds #Hiring #CustomerRetention #GoogleReviews #ReviewHarvest #Entrepreneurship #SwoopScoop #PoopScoopMillionaire