Episodi

  • Ep #053: 2023 Year in Review
    Dec 22 2023

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans along with their guest, Kieve Huffman, CEO of Engager Global and PLANT Entrepreneurial Institute for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the landscape. From groundbreaking advancements to challenging setbacks, we’ll cover the best and the worst moments that defined the year for cannabis. We'll also peer into our crystal ball to provide insightful predictions for 2024, exploring potential trends and regulatory shifts that could influence the industry's trajectory in 2024.

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    45 min
  • Ep #052: Cannabis and E-Commerce
    Dec 15 2023

    Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our CLIO award-winning guest, Patrick Toste, Co-Founder of HIGHOPES, for an insightful conversation titled “Cannabis And E-Commerce.” Some of the questions we discuss:

    • How has the e-commerce landscape evolved within the cannabis industry in recent years?
    • How will technology shape the future of cannabis e-commerce?
    • What trends will dominate the landscape of cannabis e-commerce in the near future?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    47 min
  • Ep #051: Cannabis and Online Marketing
    Dec 8 2023

    In a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizing on digital platforms, our discussion will spotlight the role of online marketing strategies in building brand recognition and loyalty. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our guest, Guillermo Bravo, CEO of Ecomara, for an insightful conversation titled “Cannabis And Online Marketing.” Some of the questions we discuss are:

    • How crucial is online marketing in establishing a successful cannabis brand?
    • What are the primary challenges in implementing digital strategies?
    • How can dispensaries optimize SEO strategies to increase visibility and customer reach?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    47 min
  • Ep #050: Cannabis and Consistency
    Dec 1 2023

    The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering consistency amid a maze of state regulations. Some of the questions we discuss are:

    • What challenges do cannabis brands face in terms of maintaining consistency?
    • How do regulations impact the branding strategies of cannabis companies?
    • How do these inconsistencies affect product development and innovation?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    45 min
  • Ep #049: Cannabis and Employment
    Dec 1 2023

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal considerations, and cultural shifts that shape the intersection of cannabis and the workforce in our episode titled "Cannabis And Employment" with Raymond Navis, Executive Recruiter and CEO of RW Navis & Associates. Some of the questions we’ll discuss are:

    • What are the key challenges faced when seeking employment in the cannabis industry?
    • How legal regulations impact job opportunities within the cannabis sector?
    • How does the corporate culture in the cannabis industry differ from other sectors?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    47 min
  • Ep #048: Cannabis and the Race to the Bottom
    Nov 10 2023

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand. We explore the critical factors contributing to the challenging landscape and the urgent need for intervention with Angela Brown, Cofounder of Massachusetts-based Coast Cannabis. Some of the questions we discuss are:

    • How have tax laws impacted the overall sustainability of cannabis businesses?
    • What factors have contributed to the volatile nature of supply and demand in the industry?
    • How can brands maintain quality standards and differentiation while facing pricing pressures?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    43 min
  • Ep #047: Cannabis and Activism
    Nov 3 2023

    What is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative reforms, these are just a few forms of cannabis activism. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we chat with Dale Sky Jones, Cannabis Activist and Executive Chancellor of Oaksterdam University.

    Some of the questions we discuss are:

    • How does cannabis activism align with broader social justice movements?
    • What laws and policies seek to create harm reduction, equitable access, and responsible use?
    • How can activism create economic opportunities for communities?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    44 min
  • Ep #046: Cannabis and Craft Beverages
    Oct 27 2023

    This week, we’ll be exploring the latest developments in cannabis-infused craft beverages. From examining the latest trends to uncovering the unique flavor profiles, sensory experiences, and infusion techniques, we’ll dive deep into cannabis-infused artisanal drinks.

    Some of the questions we discuss include:

    • What are the unique flavor profiles and sensory experiences that cannabis brings to craft beverages?
    • What role do packaging and branding play in influencing consumer perceptions?
    • Who is the target audience for cannabis-infused craft beverages, and the strategies used to engage them?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

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    48 min