Are you making marketing mistakes that are quietly sabotaging your booking calendar? In this workshop-style episode, we're diving deep into the seven most common marketing mistakes photographers make—and I'm challenging you to get honest about where you're thriving and where you need to level up.

Plus, I'm sharing what I've been working on behind the scenes for the last few months that's going to change everything for your 2026 marketing strategy.

In this episode, you'll discover:

• The #1 marketing mistake that's making you blend in with every other photographer (and how to stand out instead)
• Why hiding behind your logo and pretty pictures is costing you bookings—and what to do about it
• The truth about SEO strategy and how it can literally book clients while you sleep
• How to create a marketing system that fits your real life as a busy photographer, not the other way around

If you're tired of feeling invisible online, relying solely on referrals, or wondering why your marketing just isn't working, I have the solution for you. Join me inside Market Like a Tog, my brand-new marketing membership designed specifically for photographers who want to market with confidence and ease.

For just $50/month, you'll get plug-and-play monthly content calendars, ready-to-send email templates, reel scripts and ideas, monthly coaching calls with me, AND a free social media audit. Stop spinning your wheels and start marketing like the successful photographer you're meant to be.

Get all the details and join today at brookejefferson.com/membership

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Exhausted from the pressure to post on social media every single day? You're not alone, and more importantly, you don't have to.

In this episode, I break down why relying solely on social media is holding your business back and reveal the marketing strategies that actually work to book clients consistently all year long.

What you'll hear:

-The Social Media Trap - Why algorithm anxiety and daily posting is draining your energy without filling your calendar

-The Danger of All Your Eggs in One Basket - What happens when you rely only on platforms you don't control (and why that's risky for your business)

-5 Marketing Methods That Work Better Than Daily Posts - Email marketing, SEO, local collaborations, community involvement, and past client referrals that book you solid

Press play and let's dive in!

YOUR DISCOUNT CODE for Fully Booked Method here.

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Winter tends to get labeled as the “slow season” for photographers—but it doesn’t have to be. In this episode, I’m sharing a few practical mindset shifts and strategies to help you keep booking sessions during the winter months, even when the weather isn’t ideal and you don’t have a studio.

If Q1 usually feels quiet or unpredictable in your business, this episode will encourage you to work with the season instead of waiting it out.

In this episode, we talk about:

• Why winter bookings slow down (and how to plan for it)
• Simple ways to position your sessions during colder months
• How to stay visible and intentional in your marketing during Q1

Grab a cup of coffee, hit play, and let’s get you you booked together. 🎧❄️

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Happy New Year! 🥳 Are you ready for your best year yet in your photography business?! I know I am! In today's episode we are chatting about the 3 things your need in place so you can have an insanely profitable year. Let's dive in.

Would you take just a minute and leave a rating and review for the podcast? It helps me get in front of the right photographers who needs this and gives me a chance at hearing direct feedback from you.

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers.

I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the results, this conversation is going to change everything for you.

In this episode, I'm sharing:

• How to train ChatGPT to actually sound like you (not like a robot!)
• My exact process for creating a month's worth of content in under an hour
• Why you need to go "seven layers deep" with your prompts for the best results
• How I use ChatGPT for content creation, SEO research, and content calendars
• The biggest mistakes photographers make when using AI (and how to avoid them)

Ready to get your time back and create content that actually converts? Listen to the full episode now to learn how to make ChatGPT your secret weapon for growing your photography business smarter, not harder!

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point.

If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you.

Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here.

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works.

We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why most inquiries don’t convert (and how simplifying your pricing and booking process changes everything). The importance of clear, simple communication and creating a seamless, professional experience from start to finish.

If you’re ready to stop hearing “we’ll think about it” and start booking more clients, press play on this episode!

Grab what you need! 👇

Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.